Pharma Marketing Network

OCTOBER 6, 2021

Adelaide, a leader in the evidence-based media quality measurement space, provides marketers with a way to navigate the consumer privacy movement responsibly. Leveraging attention metrics, Adelaide has helped leading brands across all verticals understand true media quality to deliver better full-funnel outcomes.

Pharma 98

Pharma Media Digital Media Marketing 98

PM360

SEPTEMBER 28, 2022

Most patients are receptive to trying prescription medications to manage their type 2 diabetes, with Phreesia survey data showing that 87% of diabetics have tried insulin or non-insulin prescription drugs to treat their condition. Patients Are Open to New Medication Options but Have Limited Treatment Knowledge.

Marketing 98

Marketing Patients Pharma Doctors 98

Pharma Marketing Network

FEBRUARY 17, 2025

Introduction: In 2025, programmatic advertising will continue to redefine how pharmaceutical brands reach healthcare providers (HCPs) and patients. Social Media: Sync programmatic campaigns with LinkedIn to target HCPs. Prescription Lift: Is the campaign driving more prescriptions for branded drugs?

Pharma 52

Pharma Marketing Education Prescription 52

PM360

JULY 21, 2022

Though 80% of healthcare providers (HCPs) identified as “rep-accessible” in 2008 (that is, willing to meet with over 70% of the sales reps who try to approach them), that number had decreased to 44% in 2017. Veradigm Digital Health Media is unique because it enables marketing teams to reach HCPs during their normal daily workflow.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Pharma Marketing Network

APRIL 10, 2025

This means building a marketing plan that synchronizes digital touchpoints across channelsincluding search, social media, email, and portalswhile maintaining compliance and delivering value at every step. Patients today interact with healthcare brands across multiple digital avenues.

Marketing 52

Marketing Pharma Media CRM 52

PM360

OCTOBER 22, 2024

Improving our collective understanding of the patient’s overall healthcare experience is necessary to effectively deliver prescription support. How can we ensure that vital prescription information reaches patients when they need it? Where and how you message HCPs and patients must synchronize with when they are engaged.

Medical 52

Medical Patients Prescription Doctors 52

Close-Up CRM

JANUARY 21, 2025

Enhanced Data Analysis Pharma CRM systems generate vast amounts of data, including prescription trends, market access data, claims, and feedback from healthcare providers. AI-Powered Chatbots AI-driven chatbots will become integral to CRM systems, providing instant support to sales teams and customers.

CRM 52

CRM Sales Pharma Competition 52

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. These NPs tend to operate as primary care physician (PCP) practices and refer patients to specialists just like any PCP provider.

Physicians 98

Physicians Marketing Medical Prescription 98

PM360

APRIL 7, 2023

Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. Then during the visit, healthcare providers can utilize tools such as a 3D human anatomy app to help patients visualize their treatments and conditions.

Doctors 98

Doctors Education Patients Physicians 98

Pharma Marketing Network

DECEMBER 4, 2024

Marketing pharma has become a complex and competitive field, with companies vying for the attention of healthcare providers (HCPs), patients, and regulators alike. By analyzing patient demographics, prescription trends, and HCP preferences, you can design campaigns that hit the mark. The good news?

Competition 52

Competition Marketing Pharma Media 52

LEVO Health

MAY 10, 2023

Federal Food, Drug, and Cosmetic Act (FD&C) The FD&C Act regulates the marketing and promotion of prescription drugs, medical devices, and other healthcare products.

Healthcare 52

Healthcare Healthcare Marketing Healthcare Provider 52

Clarify Health

SEPTEMBER 13, 2024

For healthcare providers, patient retention is crucial for both growth and profitability. High patient attrition can result in substantial financial losses and increased operational costs, as providers must continually invest in acquiring new patients rather than focusing on existing ones.

Patients 52

Patients Healthcare Provider Healthcare Healthcare 52

Veeva

AUGUST 15, 2021

Get continuous, automatic data updates to improve sales rep productivity and drive intelligent engagement with healthcare providers. Quickly confirm specialty data, prescriptive authority, and sample eligibility to ensure compliance with regulations and privacy laws. Streamline compliance. Improve planning.

Sales 52

Sales Healthcare Healthcare Healthcare Provider 52

Referral MD

APRIL 27, 2023

Here are six of the hottest recent trends that will be changing healthcare in 2023: 1. AI can help healthcare providers predict outcomes, improve patient care and reduce costs. Conclusion The future is bright for healthcare technology and the future of medicine.

Healthcare 52

Healthcare Healthcare Doctors Patients 52

LEVO Health

JULY 15, 2024

Interactive Tools Incorporate wearable devices, mobile apps, and gamification elements that allow patients to track their progress, manage appointments, and communicate with healthcare providers. Expand Service Offerings Providing a holistic approach to weight management and diabetes care can set your GLP-1 program apart.

Marketing 52

Marketing Side effects Education Medical 52

Rep-Lite

NOVEMBER 14, 2023

These jobs in medical sales play a role in ensuring that healthcare providers have access to the latest and most effective solutions. This requires the sales representative to stay up-to-date with the latest advancements in healthcare products and technologies. Many companies post job openings on their career pages.

Medical sales 52

Medical sales Sales Medical Medical sales reps 52

PM360

JUNE 11, 2022

Their authenticity and credibility is their superpower—don’t diminish that by being overly prescriptive. The pandemic sparked an increase in social media activity, as patients sought relief via online communities. Social media consumption remains high, making influencer programs more valuable than ever. Sabrina Skiles.

Patients 59

Patients Pharma Education Media 59

PM360

SEPTEMBER 7, 2023

Leverage data for effective targeting: Data-driven targeting strategies reveal media usage behaviors that help communicators identify platforms and pathways to meet caregivers where they are. Providing caregiver-targeted tools and resources to healthcare providers is a win-win.

Healthcare 52

Healthcare Healthcare Education Patients 52

PM360

NOVEMBER 12, 2023

And what are the best tools and techniques to optically target patients and healthcare providers without running afoul of new regulations? In this case, companies are not targeting any one individual or any single identifier out there in the digital landscape of media serving or ad serving.

Patients 52

Patients Marketing Medical Pharmaceutical 52

Contrarian Sales Techniques

DECEMBER 5, 2023

Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? Training focused heavily on face-to-face interactions, with an emphasis on building relationships with healthcare providers. That’s right. But it wasn't just about being personable.

Pharmaceutical Sales 52

Pharmaceutical Sales Training Sales Pharmaceutical 52

Rep-Lite

JUNE 28, 2023

By leveraging your sales acumen, communication skills, and genuine passion for making a difference, you can be the bridge that connects healthcare providers with life-saving innovations. Building professional connections can open doors to hidden job opportunities and provide valuable insights from experienced professionals.

Medical sales 52

Medical sales Sales Medical Medical sales reps 52

Referral MD

MAY 4, 2022

It seeks to optimize the way we establish and nurture meaningful and sustainable relationships in efforts to enhance patient experience, improve population health, reduce costs and improve the work life of healthcare providers – ultimately leading to increased trust in and loyalty to the organization. Enhance patient experience.

CRM 52

CRM Healthcare Healthcare Management 52

World of DTC Marketing

JULY 5, 2022

There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.

Insurance 200

Insurance Doctors Pharma Side effects 200

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Prescription refills. Patient verification. Elderly care.

Leads 109

Leads Patients Healthcare Provider Healthcare 109

PM360

NOVEMBER 21, 2022

What partnership opportunities are available for life sciences companies with vendors, startups, and other companies that specialize in implementing and designing the digital front door for healthcare providers or hospital systems? What do these companies even want from potential industry partners? Engaging with Patients Pre-Consult.

Patients 95

Patients Consulting Physicians Healthcare 95

PM360

JUNE 29, 2022

Prescription refills can now be placed with a simple click on a patient portal. What if you scan a QR code on the box or bottle and it would trigger an approval from your healthcare provider? A real and permanent change in how care is delivered is needed to address the increased expectations of healthcare consumers.

Retail 97

Retail Marketing Healthcare Healthcare 97

Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Prescription refills. Patient verification. Drug information .

Leads 52

Leads Patients Healthcare Provider Healthcare 52

Healthcare Success

DECEMBER 10, 2024

Yet many healthcare organizations still rely on SEO strategies and tactics that were "best practices" a decade ago. Its no surprise that countless healthcare providers and other businesses are seeing drops in rankings and traffic after Google's Helpful Content Update. You know, is it a prescription? Is it a shot?

Healthcare 105

Healthcare Healthcare Insurance Engineering 105

Pharma Marketing Network

DECEMBER 19, 2024

Roches marketing relies heavily on education, helping healthcare providers and patients understand the value of diagnostic tools alongside treatment. Johnson & Johnson: Building Generations of Trust Johnson & Johnson excels in diverse areas, from prescription medications to consumer health products.

Leads 52

Leads Pharma Education Marketing 52

PM360

NOVEMBER 21, 2022

One way to achieve this is putting the focus back on market research, such as customer satisfaction surveys and market surveys, to understand the evolving needs and barriers for consumers and healthcare providers. Equally important, let’s challenge the view of POC as “just a media channel”—it’s so much more than that.

Marketing 52

Marketing Physicians Patients Doctors 52

PM360

NOVEMBER 21, 2022

Over recent years, the pharmacy has evolved from merely the point of filling a prescription to a highly frequented healthcare destination. The pharmacy is no longer simply the last stop on a patient’s healthcare journey. Build Awareness with In-Pharmacy Advertising.

Marketing 52

Marketing Education Retail Prescription 52

Pharma Marketing Network

APRIL 11, 2025

This is where SEO plays a critical role in ensuring that educational pages, product information, and support resources are found by both patients and healthcare providers. And since many paid platforms restrict pharma ads (especially around prescription terms), SEO fills in the gaps where paid media falls short.

Marketing 52

Marketing Pharma Education Side effects 52

Cadensee

JULY 20, 2021

What we see in social media is an amplification of a very small group which creates hesitancy. How many hours a day do you commit or spend in order to promote your social media channels? On my phone, I stopped all notifications from social media, because that would consume me to death. So, vaccine hesitancy.

Food and Drug Administration 52

Food and Drug Administration Doctors Healthcare Healthcare 52

Pharma Marketing Network

FEBRUARY 17, 2025

Emerging technologies, patient expectations, and regulatory frameworks are transforming how brands connect with healthcare providers and patients. Pharma brands are integrating multiple touchpoints, from email and webinars to social media and HCP portals. Use multi-touch attribution to see which channels drive conversions.

Marketing 52

Marketing Pharmaceutical Pharma Media 52