World of DTC Marketing

SEPTEMBER 14, 2021

The misinformation around COVID continues to permeate the media. ” While telehealth tends to increase with COVID spread, patients rarely have the opportunity to ask general health questions from their healthcare provider. COVID has clearly identified a major issue with online health information, especially in social media.

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Pharma Marketing Network

MARCH 24, 2025

That includes planning for the next privacy policy shift, being nimble with content personalization, and preparing for media fragmentation across emerging platforms. Key Trends Disrupting Healthcare Marketing To stay ahead, pharma marketers must recognize the industry trends reshaping the field.

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Pharma Marketing Network

MARCH 20, 2025

These drivers are reshaping how pharma companies and healthcare organizations allocate their marketing funds. Patients and healthcare providers are more reliant on online information than ever before. Furthermore, social media and influencer marketing are becoming integral to healthcare advertising.

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Pharma Marketing Network

MARCH 13, 2025

Expanding into Programmatic and Digital Advertising A pharma ad ban on TV would accelerate the industry’s shift toward programmatic advertising, social media, and paid search campaigns. Digital platforms provide a more targeted approach, reaching specific patient demographics based on health interests and search behavior.

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Pharma Marketing Network

JULY 19, 2023

The ability to build relationships: Digital technology allows pharmaceutical companies to build relationships with consumers and healthcare providers through social media, online communities, and other channels. This can help to increase trust and credibility and ultimately drive sales.

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Penrod

MAY 24, 2024

Ensuring that your staff is trained to provide a welcoming and helpful first impression is essential for maintaining and growing your patient base. Lack of Channel Attribution Each channel, such as phone, web forms, online bookings, social media, or ads, must be evaluated individually for their success and failures.

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PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. Reason 5: GoodRx HCP Media Solutions Are NEW How can “new” solutions already have an audience of nearly a million HCPs?

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Pharma Marketing Network

OCTOBER 6, 2021

Adelaide, a leader in the evidence-based media quality measurement space, provides marketers with a way to navigate the consumer privacy movement responsibly. Leveraging attention metrics, Adelaide has helped leading brands across all verticals understand true media quality to deliver better full-funnel outcomes.

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Pharma Marketing Network

DECEMBER 5, 2024

In the pharmaceutical industry, these networks often include healthcare providers, patient groups, digital channels, and key opinion leaders (KOLs). Social media, programmatic advertising, and influencer partnerships have transformed the pharmaceutical industry. Foster long-term loyalty to your brand.

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World of DTC Marketing

JULY 5, 2022

There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.

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Pharma Marketing Network

JANUARY 11, 2025

Understanding Your Audience: Different audiencespatients, healthcare professionals, or payersrequire tailored messages. For instance, while patients prioritize benefits and side effects, healthcare providers look for clinical evidence and efficacy. How can you ensure your strategy stands out? While the U.S.

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PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Enriching Real-Time Communication AI-powered chatbots can help pharma marketers offer healthcare practitioners guidance on products and to make informed decisions about medications for their patients.

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PharmExec

MARCH 31, 2025

Join us for an insightful conversation with Jennifer Harakal, Head of Regulatory Affairs at Canopy Life Sciences, as we unpack the evolving intersection of social media and healthcare decisions. A must-listen for pharma marketers looking to build trust and compliance in today's social media landscape.

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PM360

JULY 21, 2022

Though 80% of healthcare providers (HCPs) identified as “rep-accessible” in 2008 (that is, willing to meet with over 70% of the sales reps who try to approach them), that number had decreased to 44% in 2017. Veradigm Digital Health Media is unique because it enables marketing teams to reach HCPs during their normal daily workflow.

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PM360

MAY 21, 2024

Other channels, like social media, present a fantastic investment opportunity for clients interested in lean-in engagement, especially platforms like YouTube, Instagram, or TikTok that offer vertical video experiences that are phenomenally popular right now across patient demographics. So what should clients do?

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Evolve Your Success

FEBRUARY 26, 2025

With social media, I mean, it’s become critical. As you said correctly, we need to exploit the power of social and digital media. They leverage digital media big time and their entire global sales team is a megaphone for them. Others have to get there, otherwise they will lose the full advantage of social media.

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Evolve Your Success

SEPTEMBER 18, 2024

Gain firsthand insights into the nuances of working with gastroenterologists, the dynamics of outpatient surgery centers, and the profound impact of patient care through feedback from healthcare providers.

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LEVO Health

MAY 23, 2023

For example, data-driven insights can help you identify what actions a patient has taken or how they interact with your content so you can provide the best possible patient experience. Predictive Modeling Predictive analytics is a game-changer in healthcare marketing.

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PM360

JULY 26, 2022

This means that when it comes to choosing healthcare providers and services, they will seek out options that take into account mental and emotional, as well as physical well-being. They will look for healthcare providers and services that view them not as a patient or a diagnosis, but as a person with complex and individual needs.

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Pharma Marketing Network

FEBRUARY 17, 2025

A pharmaceutical marketing company does more than run adsit builds connections between your brand, healthcare providers (HCPs), and patients. Advanced Digital Strategies: They leverage tools like programmatic advertising, AI-driven personalization, and social media campaigns tailored for HCPs and patients.

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Healthcare Success

MAY 24, 2022

Even if you’re happy with your current patient volumes, healthcare marketing can’t happen without a planned medical marketing strategy to keep your healthcare brand at the forefront of people’s minds. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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PM360

DECEMBER 14, 2023

Empowering patients with comprehensive information about their health and medical conditions is a critical step towards fostering their active involvement in healthcare decisions. But pharma can rely on more innovative ways of using digital media to bring crucial content to prospective patients. References: 1.

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Pharma Marketing Network

MARCH 12, 2025

Generic drug manufacturers, healthcare providers, and wellness brands often bid on similar terms. Google and social media platforms impose restrictions on audience tracking for sensitive health-related topics, making keyword research even more essential for reaching the right audience the first time.

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LEVO Health

JUNE 28, 2024

Generation Z, the cohort born between 1997 and 2012, is a dynamic and digitally-native group that requires a fresh and innovative approach to healthcare marketing. Implementing effective Gen Z marketing strategies is crucial for healthcare providers aiming to engage this tech-savvy and influential generation.

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Pharma Marketing Network

JULY 12, 2023

PGC is content that is created by patients themselves, such as blogs, videos, and social media posts. They can also build stronger relationships with patients and healthcare providers. They can also build stronger relationships with patients and healthcare providers.

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Pharma Marketing Network

DECEMBER 31, 2024

Are you targeting healthcare providers (HCPs), patients, or payers? Leverage SEO, social media, and programmatic advertising to engage your audience. This article breaks down key strategies to help you master pharmaceutical marketing while staying ahead of the curve.

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Impetus Digital

JUNE 17, 2024

However, more and more companies are realizing the benefits of VR/AR for teaching healthcare providers (HCPs) about complex biological processes and novel drug classes’ mechanisms of action. In addition, intellectual property infringement is a growing problem on social media.

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Healthcare Success

OCTOBER 30, 2023

Here are a few ways to attract patients searching for healthcare services nearby Claim your Google Business Profile (GBP) and optimize it with appropriate information Engage on social media and add posts to your GBP Optimize online directories and maintain consistent NAPW (e.g., location, amenities, equipment, etc.)

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Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . paid search ads, posters, flyers, email, social media, etc.)

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PM360

MARCH 24, 2023

Nearly 7 in 10 surveyed patients (69%) said they had sought resources beyond their healthcare provider to get more information about their cancer. Patients are more empowered than ever, thanks to technology and social-media platforms where they can find answers about their disease and treatment,” Goel says.

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Pharma Marketing Network

OCTOBER 25, 2024

As patients become more digitally savvy, pharmaceutical companies can reach them where they are: on social media, search engines, and healthcare websites. Email Marketing: Email remains a powerful tool for healthcare providers. Leveraging Social Media in Pharma Social media is an untapped opportunity for pharma.

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Contrarian Sales Techniques

JANUARY 23, 2023

As a pharmaceutical sales representative, the primary focus is often thought to be on selling products to healthcare providers. This can lead to more effective sales and better relationships with healthcare providers.

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Infuse Medical

DECEMBER 17, 2024

This media becomes especially important in healthcare since it enables the clear, concise, and efficient communication of difficult medical ideas, techniques, and patient education resources. Constantly changing, the healthcare sector is seeing fast development in new ideas, technologies, and approaches.

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PM360

DECEMBER 12, 2024

Clients need partners who can navigate the complex confluence of stakeholdersfrom healthcare providers to payers, policymakers, and patients, said Urhekar. Partnering with its clients, the organization is building a world where healthcare is not a barrier.

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PM360

NOVEMBER 29, 2022

Those patients should be encouraged to talk with their healthcare providers about their chronic constipation—and the dangers of living with it, Ironwood Pharmaceuticals CEO Thomas McCourt says. Second, patients aren’t communicating clearly with their healthcare provider about their constipation symptoms.

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PM360

JUNE 11, 2022

While social media had already been on the rise for disseminating medical information, the COVID-19 pandemic pushed many healthcare providers (HCPs) into the space. So when it comes to gaining trust on social media, HCPs should be the go-to influencers for pharma to get on their side. One in three consumers in the U.S.

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Contrarian Sales Techniques

JANUARY 27, 2023

One of the main challenges facing medical sales is the increasing focus on cost containment in the healthcare industry. This has led to more scrutiny of the prices of medical products, and sales reps are facing more pressure to justify the cost of their products to healthcare providers.

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