Nixon Gwilt Law

MAY 26, 2023

Digital health companies building VR solutions often ask us this question, and if you are a founder or executive looking for ways to commercialize your VR platform for healthcare providers in the U.S., their home) and transmit that information to the patient’s healthcare provider in another location (e.g.,

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Clarify Health

SEPTEMBER 5, 2023

Provider networks are the primary tool for health plans to attract and retain new members while optimizing returns. When evaluating network performance, health plans tend to use provider benchmarks that equate low cost with high performance. This makes network design a key factor in any member retention strategy. to 30% of the time.

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Scott’s Directories

MAY 10, 2023

If you’re trying to sell a product or service to physicians in Alberta, you know that it can be a challenging task. With so many healthcare providers in the province, it can be difficult to know where to start. However, one of the most effective ways to make sales in this industry is by using a list of targeted physicians.

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Physicians Sales Healthcare Provider Medical 52

LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. One way to do this is through a physician directory.

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Physicians Patients Healthcare Provider Retail 52

Clarify Health

AUGUST 20, 2024

The importance of this cannot be overstated, particularly in light of Clarify Health’s continued investment in claims datasets, which have given the company more insight into over 300 million patient lives — more t han any other analytics vendor in the market.

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Clarify Health

AUGUST 20, 2024

The importance of this cannot be overstated, particularly in light of Clarify Health’s continued investment in claims datasets, which have given the company more insight into over 300 million patient lives — more t han any other analytics vendor in the market.

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Pharma Marketing Network

DECEMBER 5, 2024

Table of Contents Sr# Headings 1 Introduction: The Power of Marketing Networks 2 What Are Marketing Networks? In the pharmaceutical industry , harnessing marketing networks is essential to driving successful campaigns. In the pharmaceutical industry , harnessing marketing networks is essential to driving successful campaigns.

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Healthcare Success

JUNE 13, 2022

While healthcare has historically been among the slowest to accept new technologies, the pandemic has sped adoption. Healthcare businesses must offer leading-edge services and build patient-centric marketing strategies to differentiate themselves from competitors, boost retention and recruitment, and build meaningful relationships.

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Scott’s Directories

MAY 15, 2023

When it comes to selling products or services to healthcare providers (HCPs), it’s essential to know who you’re targeting and where to find them. One effective way to do this is by using directories that list healthcare professionals in your target area.

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World of DTC Marketing

SEPTEMBER 12, 2022

The health app will also tell users about potential interactions between medications, and it’s possible to connect with healthcare providers to see a list of past medications, get future updates, or add items to your schedule. Will it matter? Oh, to live in an ideal world.

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Scott’s Directories

JULY 12, 2024

In Manitoba, the healthcare sector thrives, offering vast market opportunities. For businesses targeting this industry, access to a comprehensive physician directory in Manitoba is invaluable. This article explores the key aspects of leveraging a list of doctors in Manitoba to tap into this lucrative market.

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World of DTC Marketing

DECEMBER 20, 2021

This has to be upsetting to employers experiencing riding employee healthcare costs. The answer may be in offering a value-based healthcare model. Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes.

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Healthcare Healthcare Insurance Prescription 209

Scott’s Directories

JULY 11, 2024

In Manitoba, the healthcare sector thrives, offering vast market opportunities. For businesses targeting this industry, access to a comprehensive physician directory in Manitoba is invaluable. This article explores the key aspects of leveraging a list of doctors in Manitoba to tap into this lucrative market.

Doctors 52

Doctors Marketing Physicians Medical 52

Referral MD

DECEMBER 9, 2024

Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. While a physician may determine a treatment plan, they must get the insurers green light to ensure coverage. Level 3: External review by an impartial physician.

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Healthcare Healthcare Insurance Healthcare Provider 82

Healthcare Success

OCTOBER 25, 2024

Despite the influx of digital technologies into virtually every aspect of our everyday lives, healthcare is still a very human business. As a result, healthcare providers still heavily rely on positive relationships with their referring doctors and other healthcare professionals (HCPs). Susan Boydell Be here!

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PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

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Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes.

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Healthcare Healthcare Marketing Physicians 89

MedCepts

NOVEMBER 7, 2017

Therefore, the first thing to consider when selling to physicians is that your product, device or service is safe. Physicians Seek Evidence based information. When selling to physicians, the physician will weigh it against their current medical knowledge. Again, skepticism comes with the medical profession.

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Physicians Medical sales reps Doctors Medical sales 52

Scott’s Directories

JULY 13, 2022

The marketing language used these days often includes terminologies like B2B and B2C. The B2B healthcare market, in particular, is extremely competitive. The B2B healthcare market, in particular, is extremely competitive. Following are some strategies that can help you create a strong standing in the market.

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Healthcare Healthcare Marketing Physicians 52

LEVO Health

SEPTEMBER 14, 2023

In a healthcare landscape that’s more diverse than ever, the concept of one-size-fits-all is increasingly outdated. Physicians and other healthcare providers (HCPs) come from various disciplines, each with unique preferences, requirements, and pain points.

Marketing 52

Marketing Healthcare Provider Physicians Healthcare 52

Scott’s Directories

JULY 7, 2022

From curating an online Winnipeg doctors list to formulating digital marketing strategies, everything in the industry has moved online. If you are a part of the healthcare industry, using the following marketing trends will significantly help you win the race against your competitors.

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Marketing Healthcare Healthcare Physicians 52

Scott’s Directories

JULY 21, 2022

Medical software caters to the needs of healthcare providers by allowing them to schedule medical appointments, create a medical database , and use in-built diagnostic and equipment planning software. Following are a few tips on how to effectively market medical software.

Medical 52

Medical Marketing Healthcare Provider Doctors 52

World of DTC Marketing

SEPTEMBER 14, 2021

” While telehealth tends to increase with COVID spread, patients rarely have the opportunity to ask general health questions from their healthcare provider. My physician’s group sends out a newsletter and updates on important issues to us all, but many do not communicate with patients who tend to have many questions.

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Media Healthcare Provider Insurance Doctors 159

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. Pharma marketers have begun to respond to this shift by allocating more of their promotional budgets to the NP/PA community.

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Physicians Marketing Medical Pharma 98

Clarify Health

JULY 5, 2023

In June of 2023, Physician Liaisons from around the country came together at the American Association of Physician Liaisons annual conference in Denver, Colorado. They outlined a number of ways that their collaboration led to optimized physician outreach and increased referral volume.

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Physicians Medicine Networking Healthcare 52

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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Referral MD

OCTOBER 23, 2024

Prior authorization is a crucial healthcare topic related to the relationship between a patient, their healthcare provider, and the insurance company. This blog will outline everything you need to know about prior authorization , its definition, and its importance to healthcare. What is prior authorization?

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Pharmaceutical Technology

AUGUST 12, 2022

The aim of the programme is to expedite the development, assessment and review of medical devices in order to provide timely access to patients and healthcare providers. According to GlobalData’s Epidemiology & Market Size database, around 1.2 million people in the UK and 2.7

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Food and Drug Administration Pharmacology Side effects Physicians 141

pharmaphorum

NOVEMBER 15, 2022

Indeed, demographics and attitudes towards data privacy aside, there was seen generally a strong willingness to share health data with healthcare providers, as well as with family members. At present, the most-used health apps are those for fitness (46%), patient portal apps (43%), and mental health apps (29%).

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Education Healthcare Provider Physicians Electronics 128

World of DTC Marketing

JULY 5, 2022

There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.

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Healthcare Success

DECEMBER 22, 2022

We recently received an inquiry from the Marketing Director for a 40-location, single-specialty medical practice in the Midwest. Just like in medicine, successful Healthcare Marketing requires a team of experienced specialists. Many people fail to appreciate that to achieve optimal results, Healthcare Marketing is a "team sport."

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Pharma Marketing Network

DECEMBER 19, 2024

In pharma marketing, targeting the right patients and providers ensures that every dollar spent delivers value, engagement, and, most importantly, trust. Defining Target Audiences in Pharma Marketing To excel in audience targeting, pharma marketers must understand who their audience is and what they need.

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Marketing Pharma Patients Media 52

PM360

AUGUST 24, 2023

Most market access teams at pharmaceutical and biotech manufacturers have the same problem: evidence of clinical effectiveness isn’t always enough to affect prescribing behavior, often due to—accurate or misperceived—access and affordability concerns. For pharma, it can sometimes feel like a situation beyond their control.

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PM360

JULY 26, 2022

But members of the LGBTQ+ community face unique challenges when it comes to preventive care, from gaps in their awareness and confidence to inadequacies in their healthcare providers’ education and training. Physicians Need More Education. What Marketers Can Do. LGBTQ+ Patients Face Barriers to Preventive Care.

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Patients Pharma Physicians Education 97

Scott’s Directories

OCTOBER 19, 2022

But despite the success recorded in the healthcare industry, it’s often tough for many B2B healthcare marketers to get into. This makes it challenging for B2B healthcare marketers in the industry to capture attention and traction. Thousands of brands aggressively compete for every dollar the industry has to offer.

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Healthcare Healthcare Marketing Media 52

Pharma Marketing Network

JANUARY 9, 2025

For marketing executives in the pharmaceutical industry, the stakes are high, and the challenges are ever-evolving. Building a Strong Pharma Marketing Network Success in the pharmaceutical world often mirrors the strength of your network. Building relationships in the Pharma Marketing Network requires time, effort, and the right tools.

Networking 52

Networking Marketing Pharma Media 52

PM360

OCTOBER 28, 2022

Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value. So, what is driving the push toward increasingly sophisticated KAM strategies?

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