Pharma Marketing Network

MARCH 13, 2025

Table of Contents The Impact of a Pharma Ad Ban on TV Digital Marketing as a Primary Alternative Leveraging Data-Driven Advertising Strategies Strengthening Direct-to-Consumer (DTC) Engagement The Impact of a Pharma Ad Ban on TV The potential for a pharma ad ban on TV has sparked intense discussions among marketing executives.

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Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: .

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InCrowd

MARCH 13, 2023

How does a diverse patient audience feel about representation among their own physicians? Is the diversity outlook improving among healthcare professionals? Find out in our latest report from the 2023 Pharma Market Research Conference. The post Why Diversity Matters to Patients appeared first on InCrowd.

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PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.” Using ChatGPT, pharma marketers can create personalized messaging for healthcare providers.

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Pharma Marketing Network

JULY 19, 2023

The pharmaceutical industry is constantly evolving, and digital technology is playing an increasingly important role in marketing campaigns. In the past, pharmaceutical companies relied heavily on traditional marketing methods such as print ads, TV commercials, and direct mail.

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PM360

JUNE 24, 2024

In the rapidly evolving global healthcare landscape, the relationship between patients and healthcare professionals (HCPs) remains crucial for effective treatment and care delivery. Another survey found that only 12% of adults felt healthcare was handled ‘extremely’ or ‘very’ well in the U.S., million by 2028.

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Salesforce

NOVEMBER 9, 2023

All marketers are under pressure to reduce costs and drive revenue, but healthcare marketers have the extra pressure of dealing with life or death. It’s a tough job, but new technologies and healthcare marketing strategies are paving the way for stronger communications that benefit both the company and the people who need care.

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Healthcare Success

DECEMBER 6, 2022

In this blog, I share nine healthcare marketing trends you need to embrace in 2023 to remain competitive in today’s ever-changing healthcare marketplace. 9 Healthcare Marketing Trends 2023. The COVID-19 pandemic supercharged a new type of competition for legacy healthcare organizations. Google Analytics 4.

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Nixon Gwilt Law

MAY 26, 2023

Digital health companies building VR solutions often ask us this question, and if you are a founder or executive looking for ways to commercialize your VR platform for healthcare providers in the U.S., their home) and transmit that information to the patient’s healthcare provider in another location (e.g.,

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Clarify Health

SEPTEMBER 5, 2023

Provider networks are the primary tool for health plans to attract and retain new members while optimizing returns. When evaluating network performance, health plans tend to use provider benchmarks that equate low cost with high performance. This makes network design a key factor in any member retention strategy. to 30% of the time.

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Scott’s Directories

OCTOBER 20, 2024

An Alberta physicians’ directory streamlines the experience in that it helps both businesses and patients find important information about healthcare providers. Simplifying Healthcare Navigation Using Alberta’s healthcare system can be difficult without the appropriate support.

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Scott’s Directories

MAY 10, 2023

If you’re trying to sell a product or service to physicians in Alberta, you know that it can be a challenging task. With so many healthcare providers in the province, it can be difficult to know where to start. However, one of the most effective ways to make sales in this industry is by using a list of targeted physicians.

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LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. One way to do this is through a physician directory.

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Clarify Health

AUGUST 20, 2024

The importance of this cannot be overstated, particularly in light of Clarify Health’s continued investment in claims datasets, which have given the company more insight into over 300 million patient lives — more t han any other analytics vendor in the market.

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Clarify Health

AUGUST 20, 2024

The importance of this cannot be overstated, particularly in light of Clarify Health’s continued investment in claims datasets, which have given the company more insight into over 300 million patient lives — more t han any other analytics vendor in the market.

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Scott’s Directories

MAY 15, 2023

When it comes to selling products or services to healthcare providers (HCPs), it’s essential to know who you’re targeting and where to find them. One effective way to do this is by using directories that list healthcare professionals in your target area.

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World of DTC Marketing

SEPTEMBER 12, 2022

The health app will also tell users about potential interactions between medications, and it’s possible to connect with healthcare providers to see a list of past medications, get future updates, or add items to your schedule. Will it matter? Oh, to live in an ideal world.

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Scott’s Directories

JULY 12, 2024

In Manitoba, the healthcare sector thrives, offering vast market opportunities. For businesses targeting this industry, access to a comprehensive physician directory in Manitoba is invaluable. This article explores the key aspects of leveraging a list of doctors in Manitoba to tap into this lucrative market.

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Healthcare Success

JUNE 13, 2022

While healthcare has historically been among the slowest to accept new technologies, the pandemic has sped adoption. Healthcare businesses must offer leading-edge services and build patient-centric marketing strategies to differentiate themselves from competitors, boost retention and recruitment, and build meaningful relationships.

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World of DTC Marketing

DECEMBER 20, 2021

This has to be upsetting to employers experiencing riding employee healthcare costs. The answer may be in offering a value-based healthcare model. Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes.

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Scott’s Directories

JULY 11, 2024

In Manitoba, the healthcare sector thrives, offering vast market opportunities. For businesses targeting this industry, access to a comprehensive physician directory in Manitoba is invaluable. This article explores the key aspects of leveraging a list of doctors in Manitoba to tap into this lucrative market.

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InCrowd

AUGUST 11, 2022

with the strongest opinions being on accuracy of the tests and the importance of consulting with a healthcare provider. We asked respondents to elaborate on how someone who is interested in accessing genetic counseling should go about the process of contacting a Genetic Counselor through a healthcare provider.

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PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

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Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes.

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MedCepts

NOVEMBER 7, 2017

Therefore, the first thing to consider when selling to physicians is that your product, device or service is safe. Physicians Seek Evidence based information. When selling to physicians, the physician will weigh it against their current medical knowledge. Again, skepticism comes with the medical profession.

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Healthcare Success

OCTOBER 25, 2024

Despite the influx of digital technologies into virtually every aspect of our everyday lives, healthcare is still a very human business. As a result, healthcare providers still heavily rely on positive relationships with their referring doctors and other healthcare professionals (HCPs). Susan Boydell Be here!

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Scott’s Directories

JULY 13, 2022

The marketing language used these days often includes terminologies like B2B and B2C. The B2B healthcare market, in particular, is extremely competitive. The B2B healthcare market, in particular, is extremely competitive. Following are some strategies that can help you create a strong standing in the market.

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LEVO Health

SEPTEMBER 14, 2023

In a healthcare landscape that’s more diverse than ever, the concept of one-size-fits-all is increasingly outdated. Physicians and other healthcare providers (HCPs) come from various disciplines, each with unique preferences, requirements, and pain points.

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Scott’s Directories

JULY 7, 2022

From curating an online Winnipeg doctors list to formulating digital marketing strategies, everything in the industry has moved online. If you are a part of the healthcare industry, using the following marketing trends will significantly help you win the race against your competitors.

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Pharmaceutical Representative Training

MARCH 17, 2025

Every country has its own requirements for compliance, marketing policies, and approval procedures. The challenge for corporations is to maintain a consistent brand message while coordinating their launch strategy with regulatory regulations of several markets.[1]

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Scott’s Directories

JULY 21, 2022

Medical software caters to the needs of healthcare providers by allowing them to schedule medical appointments, create a medical database , and use in-built diagnostic and equipment planning software. Following are a few tips on how to effectively market medical software.

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World of DTC Marketing

SEPTEMBER 14, 2021

” While telehealth tends to increase with COVID spread, patients rarely have the opportunity to ask general health questions from their healthcare provider. My physician’s group sends out a newsletter and updates on important issues to us all, but many do not communicate with patients who tend to have many questions.

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PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. Pharma marketers have begun to respond to this shift by allocating more of their promotional budgets to the NP/PA community.

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Clarify Health

JULY 5, 2023

In June of 2023, Physician Liaisons from around the country came together at the American Association of Physician Liaisons annual conference in Denver, Colorado. They outlined a number of ways that their collaboration led to optimized physician outreach and increased referral volume.

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Pharmaceutical Technology

AUGUST 12, 2022

The aim of the programme is to expedite the development, assessment and review of medical devices in order to provide timely access to patients and healthcare providers. According to GlobalData’s Epidemiology & Market Size database, around 1.2 million people in the UK and 2.7

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Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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pharmaphorum

NOVEMBER 15, 2022

Indeed, demographics and attitudes towards data privacy aside, there was seen generally a strong willingness to share health data with healthcare providers, as well as with family members. At present, the most-used health apps are those for fitness (46%), patient portal apps (43%), and mental health apps (29%).

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