Contrarian Sales Techniques

NOVEMBER 21, 2024

For pharma sales reps, these programs are not just tools for market penetration – they’re lifelines that improve healthcare accessibility across the country. Many such initiatives had come and gone, leaving patients and healthcare providers disappointed. What Are Drug Access Programs?

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Contrarian Sales Techniques

FEBRUARY 21, 2023

While they may not be directly involved in patient care, they play an important role in promoting and educating healthcare providers about the latest treatments and technologies. Another way that pharma sales reps can contribute to society is by fostering partnerships between healthcare providers and pharmaceutical companies.

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Contrarian Sales Techniques

NOVEMBER 20, 2024

These ‘lucky’ market breaks don’t happen often, but when they do, they can open doors for your products to gain a foothold. What Are Market Breaks? Market breaks occur when a competitor’s product goes out of stock, creating a gap in the market. When your competitors face stock shortages.

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Pharmaceutical Representative Training

JANUARY 8, 2025

The absorption, distribution, metabolism, elimination, and mechanism of action of each drug must be considered by all healthcare professionals (HCPs) when deciding the best treatment regimen for their patients, making it a crucial factor in a drugs development and success in the market.

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Contrarian Sales Techniques

NOVEMBER 20, 2024

Let’s explore why this preference matters and how it shapes the rural market. Why Established Brands Dominate in Rural Clinics In rural Malaysia, healthcare providers often face limited resources and tighter budgets. Building relationships with rural healthcare providers is key.

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PM360

OCTOBER 28, 2022

Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value. How should leading pharma companies respond? Understanding Trends. ZS surveyed administrators from major U.S.

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Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What’s a day in the life like for a pharma rep?

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