Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. With advancements in technology, increasing competition, and changing patient expectations, pharma marketers need to stay ahead of the curve. Patient-Centric Marketing Patients want to feel heard.

Marketing 52

Marketing Pharma Media Education 52

Pharma Marketing Network

DECEMBER 31, 2024

Table of Contents Sr# Headings 1 Introduction: The Pharma Marketing Challenge 2 Building a Winning Pharma Marketing Strategy 3 The Role of Branded Drug Campaigns 4 Innovating for Future Success Introduction: The Pharma Marketing Challenge Marketing pharmaceuticals is no small feat.

Marketing 52

Marketing Pharmaceutical Pharma Education 52

Pharma Marketing Network

FEBRUARY 17, 2025

Introduction: Choosing the right pharmaceutical marketing company is like picking a strategic partnerit can make or break your brands success. In todays competitive market, where digital strategies and patient-centric approaches are essential, having an expert partner is more critical than ever.

Marketing 52

Marketing Pharmaceutical Pharma Prescription 52

Pharma Marketing Network

FEBRUARY 17, 2025

Introduction: In 2025, programmatic advertising will continue to redefine how pharmaceutical brands reach healthcare providers (HCPs) and patients. For pharma marketing teams, staying ahead of programmatic advertising trends is not just importantits essential for success. But what exactly is programmatic advertising?

Pharma 52

Pharma Marketing Education Prescription 52

LEVO Health

JANUARY 15, 2025

As healthcare evolves, so does the technology that supports it. Marketing these advancements is essential for healthcare organizations to reach the growing number of patients seeking innovative solutions for their health needs. Together, we can improve patient outcomes and transform the way healthcare is delivered.

Healthcare 52

Healthcare Healthcare Marketing Patients 52

PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.” Using ChatGPT, pharma marketers can create personalized messaging for healthcare providers.

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

World of DTC Marketing

JULY 26, 2022

Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 billion acquisition of One Medical, a primary care provider with 188 offices in 25 markets nationwide but are they making a strategic move or a mistake? Amazon’s purchase does not address these issues. 4our: Can HCPs trust patients?

Doctors 283

Doctors Prescription Consulting Physicians 283

Pharma Marketing Network

JULY 19, 2023

The pharmaceutical industry is constantly evolving, and digital technology is playing an increasingly important role in marketing campaigns. In the past, pharmaceutical companies relied heavily on traditional marketing methods such as print ads, TV commercials, and direct mail.

Marketing 96

Marketing Pharma Media Healthcare Provider 96

European Pharmaceutical Review

APRIL 11, 2024

Key drivers for the market include patent expirations of several biologic drugs and increasing demand for affordable biologic treatments, the author explained. Over the past few years, the biosimilar market has expanded “rapidly” due to these medicines offering a cost-effective alternative to the reference product.

Marketing 105

Marketing Competition Manufacturing Medicine 105

Referral MD

DECEMBER 9, 2024

Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. Determining the Need for Prior Authorization Healthcare providers must verify whether the proposed treatment requires prior authorization. What If a Request Is Denied?

Healthcare 69

Healthcare Healthcare Insurance Healthcare Provider 69

Healthcare Success

MARCH 25, 2025

She shares how organizations can leverage this healthcare marketing trend to engage potential patients early and offers key strategies for optimizing symptom-based searches to drive patient conversions. Decision: They select a healthcare provider for evaluation and treatment.

Healthcare 65

Healthcare Healthcare Healthcare Provider Medical 65

Healthcare Success

OCTOBER 30, 2023

Do you want to compete in each of your local markets? Do you want to position your healthcare products and services where your target audience actively seeks them? If so, you need a custom digital marketing strategy and budget for each location. Is $33 per day per location too much to spend on marketing?

Marketing 114

Marketing Healthcare Healthcare Media 114

Pharma Marketing Network

JULY 12, 2023

In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. Patient-centric pharmaceutical marketing is based on the understanding that patients are more than just consumers of drugs. There are a number of ways to create patient-centric pharmaceutical marketing.

Pharmaceutical 98

Pharmaceutical Marketing Patients Healthcare Provider 98

PharmaVoice

JUNE 26, 2024

Weight loss market leaders are warning patients and healthcare providers about the risks associated with knockoff versions of their popular obesity meds — and taking legal action.

Healthcare Provider 130

Healthcare Provider Healthcare Healthcare Marketing 130

eMediWrite

NOVEMBER 22, 2024

Here’s a comprehensive guide to help you excel and establish a number-one product in the market. Deeply Understand Your Market and Audience To create a leading product, you need to understand the therapeutic area thoroughly. Recognizing their needs and behaviours is critical for crafting a tailored product and marketing strategy.

Leads 52

Leads Pharma Marketing Healthcare Provider 52

Salesforce

NOVEMBER 9, 2023

All marketers are under pressure to reduce costs and drive revenue, but healthcare marketers have the extra pressure of dealing with life or death. It’s a tough job, but new technologies and healthcare marketing strategies are paving the way for stronger communications that benefit both the company and the people who need care.

Healthcare 116

Healthcare Healthcare Marketing Patients 116

Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: .

Healthcare 102

Healthcare Healthcare Marketing Physicians 102

PM360

JULY 26, 2022

A new generation is coming of age, which is big news for healthcare marketers. Members of Generation Z, currently in their teens and early 20s, will soon be taking charge of their own healthcare for the first time in their lives. population and have more than $140 billion in collective spending power.

Healthcare 105

Healthcare Healthcare Marketing Healthcare Provider 105

Pharma Marketing Network

MARCH 20, 2025

With the rapid expansion of digital platforms, evolving patient expectations, and the increasing role of AI-driven marketing, pharmaceutical companies and healthcare brands are allocating more resources to advertising in 2025. But what is driving this surge in healthcare ad spend?

Healthcare 59

Healthcare Healthcare Pharma Marketing 59

World of DTC Marketing

MARCH 8, 2021

Healthcare providers make more money treating poor health than preventing it. When I was the digital marketing person for depression, we included some information on how to fight depression written by a thought leader that was very well received and among the viewed pages on the website.

Healthcare 310

Healthcare Healthcare Insurance Media 310

Pharma Marketing Network

NOVEMBER 20, 2024

One of the most effective tools for marketing executives is display advertising. But how can pharma marketers harness its full potential? Let’s dive into the strategies, benefits, and future trends of this powerful marketing tool. Patients and healthcare providers need timely, accurate information about medications.

Pharma 52

Pharma Healthcare Provider Media Marketing 52

InCrowd

MARCH 13, 2023

Is the diversity outlook improving among healthcare professionals? Find out in our latest report from the 2023 Pharma Market Research Conference. The post Why Diversity Matters to Patients appeared first on InCrowd.

Patients 130

Patients Healthcare Provider Physicians Healthcare 130

Healthcare Success

DECEMBER 6, 2022

In this blog, I share nine healthcare marketing trends you need to embrace in 2023 to remain competitive in today’s ever-changing healthcare marketplace. 9 Healthcare Marketing Trends 2023. The COVID-19 pandemic supercharged a new type of competition for legacy healthcare organizations. Google Analytics 4.

Healthcare 109

Healthcare Healthcare Marketing Competition 109

Contrarian Sales Techniques

NOVEMBER 19, 2024

Imagine spending weeks building trust with a doctor or pharmacist, only to find out that counterfeit versions of your product are circulating in the market. In Malaysia, the rise of online marketplaces and unregulated sellers has made it easier for these fakes to enter the market. Counterfeit medicines, on the other hand, are illegal.

Medicine 52

Medicine Sales Pharma Doctors 52

LEVO Health

FEBRUARY 16, 2023

Account-based marketing (ABM) has been a buzzword in the healthcare marketing industry for years. The idea is to tailor marketing messages to the individual based on their specific needs, behaviors, and preferences. Healthcare marketers need to be mindful of privacy concerns while implementing personalization strategies.

Healthcare 94

Healthcare Healthcare Marketing Patients 94

PM360

JUNE 26, 2023

Traditionally, pharmaceutical companies have not prioritized emerging markets as part of their access strategy. A Complex and Challenging Environment When companies consider launching medicines in emerging markets, it might be tempting to suggest to simply lower the prices to reflect local affordability.

Medicine 98

Medicine Marketing Pharma Manufacturing 98

Contrarian Sales Techniques

NOVEMBER 21, 2024

For pharma sales reps, these programs are not just tools for market penetration – they’re lifelines that improve healthcare accessibility across the country. Many such initiatives had come and gone, leaving patients and healthcare providers disappointed. What Are Drug Access Programs?

Sales 52

Sales Pharma Medical Pharma sales reps 52

pharmaphorum

JANUARY 10, 2023

Approximately 30% of global data volume is generated by the healthcare industry and it will continue to expand with a compound annual growth rate predicted to reach 36% by 2025, according to research by RBC Capital Markets. Capturing market share. billion in 2021 to $9.23 References. About Treasure Data.

Marketing 98

Marketing Pharma Healthcare Healthcare 98

Clarify Health

AUGUST 20, 2024

The importance of this cannot be overstated, particularly in light of Clarify Health’s continued investment in claims datasets, which have given the company more insight into over 300 million patient lives — more t han any other analytics vendor in the market.

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Networking 52

Clarify Health

AUGUST 20, 2024

The importance of this cannot be overstated, particularly in light of Clarify Health’s continued investment in claims datasets, which have given the company more insight into over 300 million patient lives — more t han any other analytics vendor in the market.

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Networking 52

Healthcare Success

JUNE 13, 2022

While healthcare has historically been among the slowest to accept new technologies, the pandemic has sped adoption. Healthcare businesses must offer leading-edge services and build patient-centric marketing strategies to differentiate themselves from competitors, boost retention and recruitment, and build meaningful relationships.

Healthcare 95

Healthcare Healthcare Marketing Patients 95

Nixon Gwilt Law

MAY 26, 2023

Digital health companies building VR solutions often ask us this question, and if you are a founder or executive looking for ways to commercialize your VR platform for healthcare providers in the U.S., their home) and transmit that information to the patient’s healthcare provider in another location (e.g.,

Healthcare 119

Healthcare Healthcare Marketing Healthcare Provider 119

World of DTC Marketing

NOVEMBER 22, 2021

health care market, now valued at $3 trillion (the most expensive in the world), needs a new approach. Not to be left out, Wal*Mart is also testing various healthcare models for “the masses.” The real issue is how patients will respond to “on-demand” healthcare? Healthcare in theU.S.S

Healthcare 241

Healthcare Healthcare Retail Healthcare Provider 241

Pharma Marketing Network

MARCH 13, 2025

Table of Contents The Impact of a Pharma Ad Ban on TV Digital Marketing as a Primary Alternative Leveraging Data-Driven Advertising Strategies Strengthening Direct-to-Consumer (DTC) Engagement The Impact of a Pharma Ad Ban on TV The potential for a pharma ad ban on TV has sparked intense discussions among marketing executives.

Pharma 59

Pharma Physicians Education Media 59

PM360

FEBRUARY 17, 2025

By offering a tool where users can self-select skin tones and view eczema across different skin types, the initiative addresses the gap in healthcare imagery for skin of color, empowering both patients and healthcare providers. Director, Dermatology Consumer Marketing

Pharma 52

Pharma Healthcare Provider Education Healthcare 52

World of DTC Marketing

AUGUST 19, 2022

Increased provider consolidation has decreased individual market competition, in which lower prices, improved productivity, and innovation can occur. Without this competition, these near-monopolies have providers and insurers in a position where they can drive up their prices unopposed. According to another JAMA study, the U.S.

Healthcare 204

Healthcare Healthcare Insurance Competition 204

LEVO Health

JANUARY 31, 2023

As the healthcare industry continues to evolve, digital marketing strategies, such as search engine optimization (SEO), have become increasingly crucial for healthcare organizations. Search engine optimization sits at the heart of any successful healthcare marketing strategy. What is Search Engine Optimization?

Healthcare 96

Healthcare Healthcare Marketing Engineering 96