Healthcare Provider, Manufacturing and Retail

Breaking Down Patient Access Barriers

PM360

DECEMBER 20, 2024

Rising medical debt and high out-of-pocket expensesdriven in part by pharmaceutical price hikes, limited insurance coverage, shifts to high-deductible health plans, and the growing complexity of treatmentsplace an unprecedented burden on patients and providers.

Patients

Patients Prescription Retail Insurance

Use Your Physician Directory to Increase Patient Conversion

LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. Physician directories allow consumers to discover and compare provider ratings and reviews.

Physicians

Physicians Patients Healthcare Provider Retail

9 Healthcare Marketing Trends to Embrace in 2023

Healthcare Success

DECEMBER 6, 2022

In this blog, I share nine healthcare marketing trends you need to embrace in 2023 to remain competitive in today’s ever-changing healthcare marketplace. 9 Healthcare Marketing Trends 2023. Competition from Retail and Telehealth Disruptors Continues to Intensif y. Website User Experience Controls Patient Volume.

Healthcare

Healthcare Healthcare Marketing Competition

Competition in Healthcare is Increasing—Rapidly and Dramatically

Healthcare Success

JUNE 6, 2022

Marketing is no longer ornamental in healthcare; it’s a necessity. Competition in healthcare has grown fierce as hospitals, health systems, pharmaceuticals, device manufacturers, health plans, direct-to-consumer brands, and even internet pure plays embrace traditional and digital marketing strategies more than ever before.

Competition

Competition Healthcare Healthcare Marketing

Exforge antitrust settlement caps Novartis’ year of legal disputes

Pharmaceutical Technology

JANUARY 6, 2023

In 2020, the Federal Trade Commission issued a report regarding settlements reached between brand and generic manufacturers in FY 2017 and noted that “for the first time since [FY] 2004, no settlement agreement in [FY] 2017 contains a no-[authorized generic] AG commitment.”. Throughout 2022, Novartis was at the opposing ends of legal cases.

Pharmaceutical

Pharmaceutical Doctors Healthcare Provider Prescription

US legislative update: takeaways for European pharma

European Pharmaceutical Review

NOVEMBER 8, 2022

For example, the US recently passed the Inflation Reduction Act, 1 which requires the Secretary of Health and Human Services (HHS) to negotiate prices for certain physician-administered and retail prescription drugs covered under Medicare Parts B and D. 3) policing anticompetitive settlements between competing drug manufacturers.

Food and Drug Administration

Food and Drug Administration Pharma Manufacturing Prescription

Medical Sales Executive Job Description

Contrarian Sales Techniques

APRIL 26, 2022

A MSE is a member of a company whose job is to market and sell its products to the retail industry, be it pharmaceutical drugs or medical devices. They meet and work with a wide range of healthcare professionals, from doctors, dentists, surgeons, nurses, medical practitioners, other healthcare providers, hospitals, and Medical Schools.

Medical sales

Medical sales Medical Sales Doctors

Medical Sales Executive Requirements

Contrarian Sales Techniques

APRIL 26, 2022

However, in order for execs to work in the medical industry or in other field related to healthcare, they do need relevant training or exposure to make them more competent and credible. If someone is well connected, he or she can consider becoming a MSE in the healthcare industry. 3 Medical Sales Executive Requirements 1.

Medical sales

Medical sales Medical Sales Doctors

Access solutions: the missing link that prevents biopharma innovation from reaching patients

pharmaphorum

DECEMBER 18, 2022

However, most models are based on an old-fashioned and expensive call centre-based approach that fails to meet the needs of patients and healthcare providers (HCPs) as consumers. Technology is upending every aspect of our lives, from retail to transportation. Unfulfilled promise of technology.

Biopharma

Biopharma Patients Prescription Medical

Clinical Sales Specialist: A Rewarding Career in Healthcare

Rep-Lite

JANUARY 11, 2024

A Clinical sales specialist in medical sales is a professional in the healthcare industry who plays a crucial role in promoting and selling medical and healthcare products or services to healthcare providers, such as hospitals, clinics, and private practices.

Sales

Sales Healthcare Healthcare Medical sales

Medical Sales Representative Job Description

Contrarian Sales Techniques

APRIL 19, 2022

In this article, I’ll give you a brief overview of the job description of medical representatives (also known as MR or MSR or Medical Rep) in retail and their responsibilities. To better understand and communicate with physicians' needs, medical sales staff need to be kept informed of news and issues affecting the healthcare industry.

Medical sales

Medical sales Medical Sales Doctors

Medical Sales Representative Job Scope

Contrarian Sales Techniques

APRIL 19, 2022

A medical representative is a member of a company whose job is to market and sell its products to the retail industry, be it pharmaceutical drugs or medical devices. A letter of appointment is a contract by a pharmaceutical or medical related company in which the medical rep can work with customers or suppliers with whom they connect.

Medical sales

Medical sales Medical Sales Doctors

4 Ways to Meet the Needs of an Increasing Health-conscious Audience

PM360

JUNE 29, 2022

Consider the SmartLabel Digital Transparency Initiative, which was created by the Grocery Manufacturers Association and the Food Industry Association under the manufacturing companies’ and retailers’ parity-based entity called the Trading Partner Alliance in 2016. Understand the Changing Retail Strategy Landscape.

Retail

Retail Marketing Healthcare Healthcare

Liron Fendell

Cadensee

JULY 26, 2021

We understood very early on that selling in retail, when you're at a very early stage, some people call it like the 'singing of the siren'. Because when you sell into retail, it's called fast-moving consumer goods (FMCG). I love how you're explaining the sales process and how aligned you are with retail and e-commerce.

Retail

Retail Marketing Doctors Food

What Does the Future Hold for Point-of-Care Marketing?

PM360

NOVEMBER 21, 2022

One way to achieve this is putting the focus back on market research, such as customer satisfaction surveys and market surveys, to understand the evolving needs and barriers for consumers and healthcare providers. Linda Ruschau. Finally, real-world data capability has made a major impact on POC marketing.

Marketing

Marketing Physicians Patients Doctors

Pharma Rep Focus

Breaking Down Patient Access Barriers

Use Your Physician Directory to Increase Patient Conversion

Trending Sources

9 Healthcare Marketing Trends to Embrace in 2023

Competition in Healthcare is Increasing—Rapidly and Dramatically

Exforge antitrust settlement caps Novartis’ year of legal disputes

US legislative update: takeaways for European pharma

Medical Sales Executive Job Description

Medical Sales Executive Requirements

Access solutions: the missing link that prevents biopharma innovation from reaching patients

Clinical Sales Specialist: A Rewarding Career in Healthcare

Medical Sales Representative Job Description

Medical Sales Representative Job Scope

4 Ways to Meet the Needs of an Increasing Health-conscious Audience

Liron Fendell

What Does the Future Hold for Point-of-Care Marketing?

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