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Pharma Sales in Malaysia: The Role of Drug Access Programs in Providing Essential Medications

Contrarian Sales Techniques

For pharma sales reps, these programs are not just tools for market penetration – they’re lifelines that improve healthcare accessibility across the country. For example, a major insulin manufacturer might partner with hospitals to offer subsidized insulin for low-income patients. What Are Drug Access Programs?

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Mastering Pharmacology: A Game-Changer for Pharma Sales Reps Communicating with HCPs

Pharmaceutical Representative Training

As mentioned, an understanding of a drugs pharmacodynamics and pharmacokinetics, as well as its mechanism of action, is significant in the eyes of an HCP as it helps providers draw a connection from the product to their patient population so sales reps can better understand their clients needs. References: 1.

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Pharma Sales in Malaysia: Making the Most of ‘Lucky’ Market Breaks

Contrarian Sales Techniques

For pharma sales reps, this is a chance to introduce your product as an alternative, often with little resistance from healthcare providers. It was a headache for healthcare providers, but for me, it was an opportunity. What Are Market Breaks?

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The Imperative for KAM in Pharma

PM360

This capability requires an orchestrated, cross-functional go-to-market model designed to address the needs and engagement preferences of a defined segment of large, complex, and strategically important healthcare systems and groups. Pharma Responds with Increasingly Complex KAM Strategies. Understanding Trends.

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How Patent Expiry Makes Medicines More Affordable

Contrarian Sales Techniques

On one hand, it opens the door for generic manufacturers to step in, offering more affordable options to patients. On the other hand, original manufacturers often face tough competition, as the market becomes flooded with alternatives. For pharma sales reps, this shift changes the conversation.