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This capability requires an orchestrated, cross-functional go-to-market model designed to address the needs and engagement preferences of a defined segment of large, complex, and strategically important healthcare systems and groups. Pharma Responds with Increasingly Complex KAM Strategies. Understanding Trends.
The Department of Justice (DOJ) accused this company of providing lavish meals, entertainment, and speaker fees to healthcareproviders (HCPs) to induce them to prescribe their drugs. Case Summary: The manufacturer of a top selling opiate analgesic, pleaded guilty to criminal charges and agreed to an $8.3 link] ACMA.
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