Salesforce

AUGUST 7, 2024

Each short term solution is a missed opportunity to build customer loyalty, leading to churn, dissatisfaction, and lost revenue. Customer loyalty in action: Reducing hospital readmissions with proactive care Let’s look at a fictional healthcare provider, Great Health, Inc., s reputation. Take a free tour

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Contrarian Sales Techniques

MAY 16, 2024

Many patients either forget to take their medication or stop altogether because of side effects." "I Our new medication has a better side effect profile, which might help with adherence. It empowers them to take an active role in their treatment, which can lead to better outcomes." It's a common problem.

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Referral MD

FEBRUARY 28, 2025

In this blog, well explore how digital patient intake can revolutionize healthcare efficiency, one click (or tap) at a time. Digital patient intake (forms) are electronic versions of the traditional paper forms patients fill out when visiting a healthcare provider. What is Digital Patient Intake?

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Pharma Marketing Network

JANUARY 7, 2025

Because the way your company communicates its value to patients, healthcare providers, and stakeholders can mean the difference between success and failure. Without effective strategies, even the best products can stall. Patients and healthcare providers alike expect clear, honest communication.

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PM360

JULY 13, 2023

Our lead indications are HER2-positive metastatic breast cancer (mBC) and metastatic castration-resistant prostate cancer (mCRPC). Our clinical data is encouraging and supports potential registrational paths based upon its molecular design focused upon selectivity for cancer-relevant T cells and decreased side effects.

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PM360

SEPTEMBER 30, 2024

Toby Katcher SVP, Video Investment, Dept Lead CMI Media Group tkatcher@cmimediagroup.com Building trust equity is crucial, but it’s difficult and full of challenges that might compromise a brand’s credibility and authenticity. Keeping messages consistent across different platforms is another difficulty that can lead to fragmented experiences.

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European Pharmaceutical Review

JUNE 16, 2023

The consolidation of extensive data into a centralised repository enables enhanced identification of adverse drug interactions, rarer side effects and differences in response among diverse patient populations. This approach facilitates a comprehensive understanding of medical information and enhances the management of patient care.

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European Pharmaceutical Review

AUGUST 30, 2022

Nasal delivery is non-invasive and provides a more targeted delivery than the systemic injectable approach, potentially offering a quicker response and reduced side effects. In addition, there may be regulatory benefits to developing a nasal vaccine over an injectable one. million by 2029, up from $122.287 million in 2021.

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Impetus Digital

AUGUST 2, 2024

In theory, this will allow for highly tailored, personalized therapy plans with superior efficacy and minimal side effects. In turn, this can support decision-making and lead to more efficient inventory management and faster delivery times, enhance supply chain visibility and transparency, and avoid overproduction and waste.

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Referral MD

JULY 10, 2023

Healthcare is a shining example of creative development in the quickly evolving world of digital technology. These intelligent digital assistants are revolutionizing how healthcare providers interact with patients, boosting engagement, streamlining support services, and enhancing patient experiences.

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LEVO Health

JULY 15, 2024

Given their effectiveness, GLP-1 medications have gained popularity, leading to a surge in market demand. Here’s how: Enhance Patient Engagement Engaging patients effectively is key to building a successful GLP-1 program. These medications work by mimicking the GLP-1 hormone, which helps regulate appetite and blood sugar levels.

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PM360

OCTOBER 22, 2024

Pharma brands work diligently to win the trust of key stakeholders—namely patients, caregivers, and healthcare providers (HCPs). And with therapy underway, many of these programs help boost adherence¹ by addressing common barriers to compliance, like missed doses, side effects, and unreliable information about the drug and disease.²

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Contrarian Sales Techniques

OCTOBER 19, 2023

Doctors: Clinical Outcomes and Patient Care On the other side of the spectrum, doctors view value through a clinical lens. Does a particular treatment lead to faster recovery? Does a new drug have fewer side effects? For them, it's all about patient outcomes. These are the questions they grapple with daily.

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PM360

SEPTEMBER 30, 2024

Understanding how HCPs weigh these factors to make treatment and practice management decisions will lead to a product commercialization strategy that will naturally lead to prescriptions, but it is also vital to designing effective program packaging, ensuring the right patient services are in place, and ensuring optimal access.

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Clarify Health

OCTOBER 3, 2023

Online healthcare marketplaces have also become more prominent, allowing patients to compare and purchase health insurance, find healthcare providers, and even book appointments. These digital platforms make it easier for consumers to shop for and access healthcare services as they would any other service.

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Pharmaceutical Representative Training

OCTOBER 9, 2024

3 By actively listening to providers and addressing their objections with tailored solutions, sales professionals can cultivate strong relationships that lead to success in this competitive field. They may have valid concerns about the product’s cost, potential side effects, or its suitability for their patients.

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PM360

OCTOBER 22, 2024

Three effective strategies that have been proven to work are: Developing personalized patient-friendly resources that are easy to understand. Support healthcare providers in a real and personal way. It is a bridge between where we are in healthcare today and where we want to go tomorrow. print, online, video).

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Rep-Lite

MARCH 14, 2024

Medical sales representatives are the medium through which medical companies sell their healthcare products to providers like hospitals and clinics. They build relationships, understand needs, and offer tailored solutions to these healthcare providers.

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Pharma Marketing Network

OCTOBER 23, 2024

Through surveys, data analysis, and focus groups, you can discover how your drugs are perceived and what patients or healthcare providers think about them. Or are they seeking a medication with fewer side effects? In simple terms, it’s like having a roadmap that guides you through the complicated maze of market dynamics.

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Pharmaceutical Representative Training

JUNE 22, 2024

Technological advancements, shifting market dynamics, and updated regulations are leading to significant changes within the pharmaceutical industry. Preventing Misuse: Strict regulations are required to stop the improper use and abuse of drugs, especially those that have strong side effects or the potential to become addictive.

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Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Why Pursue a Career in Pharmaceutical Sales?

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Contrarian Sales Techniques

DECEMBER 4, 2023

Compromising on quality might save a few bucks initially but can lead to a tattered, unprofessional look that does more harm than good in the long run. A chaotic bag can lead to a chaotic presentation. It involves educating healthcare providers about new drugs, their uses, benefits, and potential side effects.

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PM360

JUNE 11, 2022

A Patient-Centric Month Leads to Results. In addition, Medical Affairs personnel are an important resource for healthcare providers and typically focus on the disease and data from the relevant clinical trials. At Astellas, for example, June now is Patient Centricity Month each year.

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Patients Pharma Education Media 59

pharmaphorum

SEPTEMBER 16, 2022

Minor side effects to long-term maintenance balance. Any clinical study seeks to achieve maximum results efficacy with minimal occurrence of side effects. However, side effects do happen. Regarding both common cold and headache, they are as well among the side effects reported for similar drugs.

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Pharmaceutical Technology

MAY 25, 2023

Adherence to medications – defined as the extent to which patients take medications as prescribed by their healthcare providers – can be a significant clinical challenge. Once a condition is under control, the patient sometimes believes that the condition is fully resolved and may stop using their medication. Collaboration.

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pharmaphorum

DECEMBER 15, 2022

Healthcare Provider (HCP) marketing. Back in 2015, the influencer-of-influencers, Kim Kardashian, was slammed for failing to mention the potential side effects of an anti-nausea drug, leading to the US FDA getting involved. This approach has not been free from controversy, however.

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Impetus Digital

JANUARY 3, 2023

Healthcare Provider (HCP) Marketing. Back in 2015, the influencer-of-influencers, Kim Kardashian, was slammed for failing to mention the potential side effects of an anti-nausea drug, leading to the US FDA getting involved. This approach has not been free from controversy, however.

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Media Healthcare Healthcare Recruitment 52

Pharma Marketing Network

FEBRUARY 17, 2025

For pharmaceutical marketing executives, mastering these branding strategies can mean the difference between fading into the background and leading the industry. Do healthcare providers trust your treatments? Effective branding shapes these perceptions. Provide HCPs with educational content relevant to their specialties.

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Pharmaceutical Technology

NOVEMBER 30, 2022

In the US, obesity care is estimated at to cost $147 billion in healthcare spending annually. In the past, obesity medications were often dismissed due to insufficient efficacy data and the fact that they were associated with a high occurrence of side effects. Novo Nordisk is another company leading the charge in this field.

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Pharmaceutical Technology

NOVEMBER 30, 2022

In the US, obesity care is estimated at to cost $147 billion in healthcare spending annually. In the past, obesity medications were often dismissed due to insufficient efficacy data and the fact that they were associated with a high occurrence of side effects. Novo Nordisk is another company leading the charge in this field.

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