Pharma Marketing Network

FEBRUARY 17, 2025

A pharmaceutical marketing company does more than run adsit builds connections between your brand, healthcare providers (HCPs), and patients. Can they navigate FDA guidelines, OPDP (Office of Prescription Drug Promotion) regulations, and ensure your campaigns are compliant? Look for results that align with your goals (e.g.,

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Contrarian Sales Techniques

NOVEMBER 20, 2024

Small, consistent efforts can lead to significant change, especially in regions that need it the most. Navigating the Complexities of Rural Healthcare Underserved regions come with unique challenges that require more than just product knowledge. It reminds me of the saying, ‘Sedikit-sedikit, lama-lama jadi bukit.’

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Pharma Marketing Network

MARCH 13, 2025

Television ads, in particular, have played a key role in promoting prescription medications, from cholesterol-lowering statins to GLP-1 receptor agonists like Ozempic. Sponsored virtual health consultations provide patients with immediate prescription access. In the U.S., Why is a pharma ad ban on TV being considered?

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Pharma Marketing Network

FEBRUARY 17, 2025

Introduction: In 2025, programmatic advertising will continue to redefine how pharmaceutical brands reach healthcare providers (HCPs) and patients. Prescription Lift: Is the campaign driving more prescriptions for branded drugs? ROI: Measure cost per HCP acquisition and cost per patient lead.

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pharmaphorum

JULY 7, 2022

Brisbane, Australia-based ResApp has claimed a 510(k) clearance for SleepCheckRx as a prescription-only digital therapy in the software-as-a-medical device (SaMD) category, clearing the path for a commercial launch in the US. It can lead to other health problems, including high blood pressure, heart attack, stroke and diabetes.

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Pharma Marketing Network

MAY 3, 2023

From influencing patient behavior to shaping the way healthcare providers prescribe medications, these advertisements play a crucial role in the pharmaceutical industry. However, the effects of these advertisements are not always positive, as they can also lead to overdiagnosis, overtreatment, and higher healthcare costs.

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PM360

SEPTEMBER 28, 2022

The rising prevalence of type 2 diabetes has attracted the attention of many major drugmakers in recent decades, leading to innovations such as novel insulins and easier-to-use glucagon injections. Patients are willing to explore new prescription therapies as well, but most are unaware of their available options.

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Pharma Marketing Network

OCTOBER 6, 2021

Adelaide, a leader in the evidence-based media quality measurement space, provides marketers with a way to navigate the consumer privacy movement responsibly. Leveraging attention metrics, Adelaide has helped leading brands across all verticals understand true media quality to deliver better full-funnel outcomes.

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Medgadget

AUGUST 8, 2023

This common neurodevelopmental condition is often overlooked in affected children, leading to a lack of early intervention and care. Qualified healthcare providers administer these evaluations during an existing appointment. Part of the issue is a lack of access to specialists who can diagnose the condition.

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PM360

OCTOBER 19, 2022

AdTheorent Health Predictive Audiences are fully customized based on advertiser requirements and use primary-sourced healthcare data and statistics to identify the most qualified audiences for targeting consideration—without relying on personalized information or user IDs. prescription fill, digital action, Audience Quality, etc.).

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Nixon Gwilt Law

MAY 26, 2023

Digital health companies building VR solutions often ask us this question, and if you are a founder or executive looking for ways to commercialize your VR platform for healthcare providers in the U.S., their home) and transmit that information to the patient’s healthcare provider in another location (e.g., Telehealth.

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PM360

APRIL 7, 2023

Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. Then during the visit, healthcare providers can utilize tools such as a 3D human anatomy app to help patients visualize their treatments and conditions.

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Clarivate

FEBRUARY 28, 2023

Degeneration of the retinal ganglion cells causes rapidly progressing vision loss, leading to permanent (non-painful) blindness within a year. The Incidence and Prevalence Database (IPD) , a Cortellis solution, provides information on LHON prevalence and primary mutations, morbidity and mortality rates. 2017.02.001 [3] Filatov A et al.

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Pharma Marketing Network

APRIL 10, 2025

Patients today interact with healthcare brands across multiple digital avenues. Similarly, healthcare providers expect personalized, timely communications that complement their clinical priorities. Omnichannel campaigns, content marketing, paid media targeting, and real-time performance analytics are leading the way.

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Close-Up CRM

JANUARY 21, 2025

Enhanced Data Analysis Pharma CRM systems generate vast amounts of data, including prescription trends, market access data, claims, and feedback from healthcare providers. Companies that invest in AI now will be better positioned to lead the way in innovation and customer-centricity.

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LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. Following the above tips may ensure your physician directory is working to its full potential.

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pharmaphorum

DECEMBER 18, 2022

However, most models are based on an old-fashioned and expensive call centre-based approach that fails to meet the needs of patients and healthcare providers (HCPs) as consumers. This, once again, leads to abandonment caused by patient out-of-pocket costs as a critical driver in non-adherence.

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PM360

SEPTEMBER 30, 2024

JASON GLOYE North America Lead and Chief Client Officer VML Health Enhancing digital platforms in health requires focus on two key areas: patient partnerships and experience design. Without advanced technologies, the scheduling process can become cumbersome and inefficient, leading to a range of issues for medical staff and patients.

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Clarify Health

SEPTEMBER 13, 2024

For healthcare providers, patient retention is crucial for both growth and profitability. High patient attrition can result in substantial financial losses and increased operational costs, as providers must continually invest in acquiring new patients rather than focusing on existing ones.

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Clarify Health

DECEMBER 21, 2021

No surprise billing: A breakdown of the key requirements and deadlines in the No Surprises Act The No Surprises Act aims to protect patients from receiving “surprise” (or unexpected) medical bills from a healthcare provider or facility after inadvertently receiving care from an out-of-network provider.

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PM360

OCTOBER 22, 2024

Pharma brands work diligently to win the trust of key stakeholders—namely patients, caregivers, and healthcare providers (HCPs). If that “one” brand is sending out overlapping or disjointed messaging, especially at the early stages of treatment, it can lead to problems. Patient Prefer Adherence. 2018;12:129-133.

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Referral MD

JULY 10, 2023

Healthcare is a shining example of creative development in the quickly evolving world of digital technology. These intelligent digital assistants are revolutionizing how healthcare providers interact with patients, boosting engagement, streamlining support services, and enhancing patient experiences.

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Referral MD

NOVEMBER 3, 2023

One significant aspect of this transformation is implementing a healthcare digital front door. The digital front door refers to the virtual entry point that connects patients with healthcare providers, allowing them to access services and communicate with their healthcare team online.

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Healthcare Success

JANUARY 2, 2024

They demand secure, seamless, personalized experiences and expect healthcare providers to engage with them in real-time. It can also help providers provide personalized treatment based on an individual’s medical history or genetic profile. This information leads to better ad targeting and increased ad relevance.

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Medico Reach

OCTOBER 25, 2022

Medical coding is similar to translation – it involves coders taking medical reports from doctors that typically includes a patient’s condition, diagnosis, prescription, and procedure performed and turning that into a set of codes. MBC is one of the leading medical coding and billing companies in the USA.

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Contrarian Sales Techniques

APRIL 26, 2022

They meet and work with a wide range of healthcare professionals, from doctors, dentists, surgeons, nurses, medical practitioners, other healthcare providers, hospitals, and Medical Schools. The most effective way to achieve this is to create prescriptions for the company's products from the prescribers they meet.

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Contrarian Sales Techniques

APRIL 26, 2022

However, in order for execs to work in the medical industry or in other field related to healthcare, they do need relevant training or exposure to make them more competent and credible. If someone is well connected, he or she can consider becoming a MSE in the healthcare industry. 3 Medical Sales Executive Requirements 1.

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PM360

OCTOBER 24, 2022

Laura Nilsen, Global Product Lead, Obesity Marketing. Maximilian Jonathan Krawinkel, Global Product Lead, Obesity Marketing MCE. HCP Team Members: Aneil Batra, Vice President, Obesity Commercial Lead, Cardiometabolic Marketing. Christine Szymanski, Consumer Marketing Lead, Obesity Marketing. Novo Nordisk U.S.

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Medico Reach

AUGUST 28, 2024

Gen AI-powered chatbots help in speeding up the processes of client registration, routing and scheduling, dealing with frequently asked questions (FAQs) and information technology (IT) helpdesk ticketing, and giving out information on prescriptions and refills. Providers can improve on building trust for their clients to use AI.

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LEVO Health

JULY 15, 2024

Given their effectiveness, GLP-1 medications have gained popularity, leading to a surge in market demand. Interactive Tools Incorporate wearable devices, mobile apps, and gamification elements that allow patients to track their progress, manage appointments, and communicate with healthcare providers.

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PM360

NOVEMBER 21, 2024

The Branded Campaign: The “Mite Party” campaign uses animated, approachable mites to visualize the disease, destigmatize Demodex blepharitis, and educate patients about XDEMVY, the first and only prescription treatment that targets and kills the mites that cause the disease. The team’s work was innovative in several key ways.

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Marketing Education Pharmaceutical Patients 52

Salesforce

NOVEMBER 21, 2022

But organizations often place many burdensome steps in the care journey — make an appointment, fill out forms, see a doctor, get a prescription or referral. But there are ways to make the healthcare platform better for patients, while also helping your organization save money. Get started.

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Penrod

JULY 1, 2020

In a nutshell, Salesforce Health Cloud builds on the core Salesforce CRM and Service Cloud with features designed exclusively for patients, healthcare providers, and payers. This is especially helpful for tracking patients with chronic health conditions and those who regularly see a team of healthcare professionals.

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Penrod

MARCH 25, 2024

Imagine a healthcare ecosystem where patient scheduling, billing, claims, lab analyses, and prescription fulfillment are in one platform. Streamlining the Healthcare Workflow The essence of healthcare is in its process—the steps and decisions that lead to health outcomes.

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Healthcare Healthcare CRM Customer Relationship Management 52

Rep-Lite

NOVEMBER 14, 2023

These jobs in medical sales play a role in ensuring that healthcare providers have access to the latest and most effective solutions. This requires the sales representative to stay up-to-date with the latest advancements in healthcare products and technologies. Some companies may also offer car allowances or company vehicles.

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Clarify Health

MAY 19, 2020

As healthcare providers (HCPs) are re-deployed to care for COVID-19 patients, many chronically-ill patients will have less frequent follow-up with their doctors. Biopharma brand teams will need to adjust their expectations around product adoption in light of this new normal.

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Contrarian Sales Techniques

FEBRUARY 24, 2023

billion allocated to the Health Ministry, which may indicate an increase in funding and potential opportunities for partnerships or collaborations with healthcare providers and organizations. The government's focus on improving and upgrading hospitals, which may present opportunities to provide medical equipment and supplies.

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