World of DTC Marketing

AUGUST 19, 2022

It’s no wonder that voters consistently rank bringing down prescription drug prices and other measures to reduce the cost of care as among Congress’ top priorities. Congress rightly chose to negioate drug prices for Medicare, but prescription drugs are only 10-12% of every healthcare dollar we spend.

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Pharma Marketing Network

FEBRUARY 17, 2025

A pharmaceutical marketing company does more than run adsit builds connections between your brand, healthcare providers (HCPs), and patients. Can they navigate FDA guidelines, OPDP (Office of Prescription Drug Promotion) regulations, and ensure your campaigns are compliant? Look for results that align with your goals (e.g.,

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Marketing Pharmaceutical Pharma Prescription 52

Pharma Marketing Network

MARCH 13, 2025

Television ads, in particular, have played a key role in promoting prescription medications, from cholesterol-lowering statins to GLP-1 receptor agonists like Ozempic. Sponsored virtual health consultations provide patients with immediate prescription access. In the U.S., Why is a pharma ad ban on TV being considered?

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Pharma Physicians Education Media 59

Contrarian Sales Techniques

NOVEMBER 20, 2024

Small, consistent efforts can lead to significant change, especially in regions that need it the most. Navigating the Complexities of Rural Healthcare Underserved regions come with unique challenges that require more than just product knowledge. It reminds me of the saying, ‘Sedikit-sedikit, lama-lama jadi bukit.’

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Pharma Marketing Network

DECEMBER 19, 2024

For marketing executives, understanding the significance of leading pharma brands is essential. Companies like Pfizer, Roche, and Johnson & Johnson not only lead in sales but also innovate in marketing strategies that connect with both healthcare professionals and consumers. Disclaimer: This content is not medical advice.

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Leads Pharma Education Marketing 52

Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Prescription refills. Patient verification. Drug information .

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Pharma Marketing Network

FEBRUARY 17, 2025

Introduction: In 2025, programmatic advertising will continue to redefine how pharmaceutical brands reach healthcare providers (HCPs) and patients. Prescription Lift: Is the campaign driving more prescriptions for branded drugs? ROI: Measure cost per HCP acquisition and cost per patient lead.

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Pharma Marketing Education Prescription 52

pharmaphorum

JULY 7, 2022

Brisbane, Australia-based ResApp has claimed a 510(k) clearance for SleepCheckRx as a prescription-only digital therapy in the software-as-a-medical device (SaMD) category, clearing the path for a commercial launch in the US. It can lead to other health problems, including high blood pressure, heart attack, stroke and diabetes.

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FDA Prescription Healthcare Provider Patients 105

Pharma Marketing Network

MAY 3, 2023

From influencing patient behavior to shaping the way healthcare providers prescribe medications, these advertisements play a crucial role in the pharmaceutical industry. However, the effects of these advertisements are not always positive, as they can also lead to overdiagnosis, overtreatment, and higher healthcare costs.

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PM360

SEPTEMBER 28, 2022

The rising prevalence of type 2 diabetes has attracted the attention of many major drugmakers in recent decades, leading to innovations such as novel insulins and easier-to-use glucagon injections. Patients are willing to explore new prescription therapies as well, but most are unaware of their available options.

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Marketing Patients Pharma Doctors 98

Infuse Medical

DECEMBER 17, 2024

From enabling remote patient monitoring to enhancing device usability, these mobile apps smoothly interact with medical devices to give patients and healthcare practitioners a more connected, data-driven method of managing health. This helps patients to take charge of their health in addition to lessening the burden on healthcare systems.

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Medical Healthcare Healthcare Doctors 130

Pharma Leaders

NOVEMBER 21, 2022

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care. The Importance of Marketing Directly to NPs and PAs.

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Marketing Pharma Leads Education 52

Salesforce

NOVEMBER 9, 2023

Let’s look at 5 ways a personalized healthcare marketing strategy can help keep patients and members engaged and informed — from acquisition to coordination. This costs providers more than $150B annually. Memorial Hermann is a leading not-for-profit healthcare provider in Texas.

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Pharma Marketing Network

OCTOBER 6, 2021

Adelaide, a leader in the evidence-based media quality measurement space, provides marketers with a way to navigate the consumer privacy movement responsibly. Leveraging attention metrics, Adelaide has helped leading brands across all verticals understand true media quality to deliver better full-funnel outcomes.

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Pharma Media Digital Media Marketing 98

Medgadget

AUGUST 8, 2023

This common neurodevelopmental condition is often overlooked in affected children, leading to a lack of early intervention and care. Qualified healthcare providers administer these evaluations during an existing appointment. Part of the issue is a lack of access to specialists who can diagnose the condition.

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PM360

OCTOBER 19, 2022

AdTheorent Health Predictive Audiences are fully customized based on advertiser requirements and use primary-sourced healthcare data and statistics to identify the most qualified audiences for targeting consideration—without relying on personalized information or user IDs. prescription fill, digital action, Audience Quality, etc.).

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Nixon Gwilt Law

MAY 26, 2023

Digital health companies building VR solutions often ask us this question, and if you are a founder or executive looking for ways to commercialize your VR platform for healthcare providers in the U.S., their home) and transmit that information to the patient’s healthcare provider in another location (e.g., Telehealth.

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PM360

APRIL 7, 2023

Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. Then during the visit, healthcare providers can utilize tools such as a 3D human anatomy app to help patients visualize their treatments and conditions.

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Clarivate

FEBRUARY 28, 2023

Degeneration of the retinal ganglion cells causes rapidly progressing vision loss, leading to permanent (non-painful) blindness within a year. The Incidence and Prevalence Database (IPD) , a Cortellis solution, provides information on LHON prevalence and primary mutations, morbidity and mortality rates. 2017.02.001 [3] Filatov A et al.

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Patients Prescription Pharmacology Healthcare 98

Close-Up CRM

JANUARY 21, 2025

Enhanced Data Analysis Pharma CRM systems generate vast amounts of data, including prescription trends, market access data, claims, and feedback from healthcare providers. Companies that invest in AI now will be better positioned to lead the way in innovation and customer-centricity.

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CRM Sales Pharma Competition 52

LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. Following the above tips may ensure your physician directory is working to its full potential.

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Pharmaceutical Technology

MAY 25, 2023

Adherence to medications – defined as the extent to which patients take medications as prescribed by their healthcare providers – can be a significant clinical challenge. Other medical apps contain information on drugs and dosages for prescription writing purposes.

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pharmaphorum

JANUARY 29, 2023

Secondly, pressure on healthcare spending is leading to greater consolidation. With more healthcare required, and governments struggling to pay, there’s pressure to become more efficient and consolidate. In a few decades from now, we will likely see an entirely hybrid model of physical and digital health.

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Healthcare Healthcare Manufacturing Marketing 98

pharmaphorum

DECEMBER 18, 2022

However, most models are based on an old-fashioned and expensive call centre-based approach that fails to meet the needs of patients and healthcare providers (HCPs) as consumers. This, once again, leads to abandonment caused by patient out-of-pocket costs as a critical driver in non-adherence.

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Biopharma Patients Prescription Medical 98

PM360

JUNE 29, 2022

Prescription refills can now be placed with a simple click on a patient portal. What if you scan a QR code on the box or bottle and it would trigger an approval from your healthcare provider? A real and permanent change in how care is delivered is needed to address the increased expectations of healthcare consumers.

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Retail Marketing Healthcare Healthcare 97

PM360

SEPTEMBER 30, 2024

JASON GLOYE North America Lead and Chief Client Officer VML Health Enhancing digital platforms in health requires focus on two key areas: patient partnerships and experience design. Without advanced technologies, the scheduling process can become cumbersome and inefficient, leading to a range of issues for medical staff and patients.

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Patients Education Doctors Pharmaceutical 59

Clarify Health

SEPTEMBER 13, 2024

For healthcare providers, patient retention is crucial for both growth and profitability. High patient attrition can result in substantial financial losses and increased operational costs, as providers must continually invest in acquiring new patients rather than focusing on existing ones.

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Clarify Health

DECEMBER 21, 2021

No surprise billing: A breakdown of the key requirements and deadlines in the No Surprises Act The No Surprises Act aims to protect patients from receiving “surprise” (or unexpected) medical bills from a healthcare provider or facility after inadvertently receiving care from an out-of-network provider.

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PM360

OCTOBER 22, 2024

Pharma brands work diligently to win the trust of key stakeholders—namely patients, caregivers, and healthcare providers (HCPs). If that “one” brand is sending out overlapping or disjointed messaging, especially at the early stages of treatment, it can lead to problems. Patient Prefer Adherence. 2018;12:129-133.

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Patients Healthcare Provider Pharma Prescription 59

pharmaphorum

JANUARY 24, 2023

Healthcare has a substantial carbon footprint, approximately 4% of global emissions and, of that, medicines generate up to one third. So far, only eight of the top 100 pharmaceutical companies by global prescription medicines sales have made a net zero commitment in the same date range.

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Medicine Healthcare Healthcare Manufacturing 98

Referral MD

NOVEMBER 3, 2023

One significant aspect of this transformation is implementing a healthcare digital front door. The digital front door refers to the virtual entry point that connects patients with healthcare providers, allowing them to access services and communicate with their healthcare team online.

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Referral MD

JULY 10, 2023

Healthcare is a shining example of creative development in the quickly evolving world of digital technology. These intelligent digital assistants are revolutionizing how healthcare providers interact with patients, boosting engagement, streamlining support services, and enhancing patient experiences.

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Healthcare Success

JANUARY 2, 2024

They demand secure, seamless, personalized experiences and expect healthcare providers to engage with them in real-time. It can also help providers provide personalized treatment based on an individual’s medical history or genetic profile. This information leads to better ad targeting and increased ad relevance.

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Healthcare Healthcare Marketing Healthcare Provider 73

Medico Reach

OCTOBER 25, 2022

Medical coding is similar to translation – it involves coders taking medical reports from doctors that typically includes a patient’s condition, diagnosis, prescription, and procedure performed and turning that into a set of codes. MBC is one of the leading medical coding and billing companies in the USA.

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Medical Physicians Healthcare Healthcare 75

Healthcare Success

DECEMBER 10, 2024

Yet many healthcare organizations still rely on SEO strategies and tactics that were "best practices" a decade ago. Its no surprise that countless healthcare providers and other businesses are seeing drops in rankings and traffic after Google's Helpful Content Update. This is Stuart Gandalf leading another podcast.

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Healthcare Healthcare Insurance Engineering 105

Contrarian Sales Techniques

APRIL 26, 2022

They meet and work with a wide range of healthcare professionals, from doctors, dentists, surgeons, nurses, medical practitioners, other healthcare providers, hospitals, and Medical Schools. The most effective way to achieve this is to create prescriptions for the company's products from the prescribers they meet.

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Medical sales Medical Sales Doctors 52

Impetus Digital

JUNE 7, 2022

Eventually, happier, engaged patients would lead to the fact that they will persist on their medications for a longer period of time. I want to collect real-world evidence and data in a personalized and de-identified way but I want to get this data and understand key trends and what I need to do. They will adhere to their medications.”

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