eMediWrite

NOVEMBER 22, 2024

Deeply Understand Your Market and Audience To create a leading product, you need to understand the therapeutic area thoroughly. Equally important is understanding your target audience—patients, healthcare professionals, regulators, and payers. Conduct Robust Market Research Market research is your foundation.

Leads 52

Leads Pharma Marketing Healthcare Provider 52

Impetus Digital

DECEMBER 23, 2024

This transformative series will showcase the 2025 Pharma Toolkit for Virtual Medical Education, revealing groundbreaking virtual tools and strategies set to revolutionize how we engage and educate HCPs, patients, and teams. Transform your approach and lead the curve in training!

Education 110

Education Medical Pharma Training 110

Healthcare Success

MARCH 25, 2025

Forward by Stewart Gandolf, Chief Executive Officer At Healthcare Success, we understand that a patients journey often beings with a search query. Symptom search optimization is crucial for: Guiding patient journeys. These symptom-based searches represent the initial touchpoint in the modern patient acquisition funnel.

Healthcare 95

Healthcare Healthcare Healthcare Provider Medical 95

Referral MD

DECEMBER 9, 2024

Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. This ensures the efficient use of healthcare resources while reducing unnecessary expenditures. Photo by terovesalainen on Adobe Stock What Is Prior Authorization?

Healthcare 73

Healthcare Healthcare Insurance Healthcare Provider 73

Referral MD

FEBRUARY 28, 2025

Yet, the healthcare experience often begins with a decidedly analog ritual: The dreaded patient intake form. For too long, the administrative side of healthcare has lagged behind its clinical advancements. Its simple: Digital patient intake forms. What is Digital Patient Intake?

Healthcare 52

Healthcare Healthcare Patients Electronics 52

PM360

DECEMBER 20, 2024

After nearly five years of mounting pressures on the American healthcare system, providers and patients are confronting another challenge that shows no signs of slowing down: skyrocketing medical costs. Patients with low incomes are especially vulnerable.

Patients 52

Patients Prescription Retail Insurance 52

Contrarian Sales Techniques

NOVEMBER 21, 2024

From explaining how a medication works to addressing patient concerns, reps play a vital role in bridging the gap between healthcare providers and patients. In a country as diverse as Malaysia, where healthcare literacy varies, this role becomes even more critical. What is Evidence-Based Medicine?

Education 52

Education Medical Patients Doctors 52

Infuse Medical

APRIL 5, 2024

Virtual Reality (VR) technology has revolutionized various industries, including healthcare. In patient education, VR offers a dynamic platform for delivering immersive and interactive experiences. Understanding the fundamentals of VR and its integration into healthcare settings is crucial for maximizing its potential.

Education 130

Education Patients Healthcare Provider Healthcare 130

LEVO Health

JANUARY 15, 2025

Telehealth and remote patient monitoring (RPM) are at the forefront of this transformation, allowing patients to receive care from the comfort of their homes. Marketing these advancements is essential for healthcare organizations to reach the growing number of patients seeking innovative solutions for their health needs.

Healthcare 52

Healthcare Healthcare Marketing Patients 52

LEVO Health

JANUARY 10, 2025

In an increasingly digital healthcare landscape, keeping patients engaged has become a top priority for providers. One emerging strategy thats proving effective is gamification in healthcare. But how does gamification work in healthcare, and what are its benefits? billion dollars.

Healthcare 52

Healthcare Healthcare Patients Education 52

Clarify Health

MAY 25, 2024

From enhancing diagnostic accuracy, to leveraging predictive analytics and developing personalized care plans, to supporting decision making and enhancing patient engagement, the use of AI in healthcare has many promising applications. This, in turn, strengthens market positioning, fosters patient trust, and helps to drive growth.

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Management 52

LEVO Health

JANUARY 13, 2025

Artificial intelligence (AI) is rapidly revolutionizing the healthcare industry, reshaping the patient experience in the process. By leveraging AI in patient care, healthcare providers can improve patient outcomes, enhance efficiency, and reduce costs all while providing a more personalized and seamless patient experience.

Patients 52

Patients Healthcare Healthcare Healthcare Provider 52

Referral MD

JANUARY 19, 2024

How do healthcare providers benefit from patient engagement tools and other healthcare software solutions? Patient-centric care is more critical than ever in today’s fast-paced healthcare landscape. Automated appointment reminders help reduce no-show rates.

Management 77

Management Patients Customer Relationship Management CRM 77

Referral MD

SEPTEMBER 11, 2024

Artificial Intelligence (AI) has the potential to revolutionize the medical industry by improving patient outcomes, streamlining workflows, and enhancing referral processes. Is AI transforming patient outcomes? This allows healthcare providers to focus more on patient care than administrative duties.

Patients 85

Patients Healthcare Provider Healthcare Healthcare 85

Penrod

MAY 24, 2024

Inefficient Appointment Scheduling An inefficient appointment scheduling system can lead to long wait times, double booking, and limited appointment availability, frustrating your existing and potential patients. These issues can disrupt the flow of your practice, causing dissatisfaction and potentially leading to a loss of patients.

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Patients 52

Pharma Marketing Network

JULY 12, 2023

In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. Patient-centric pharmaceutical marketing is based on the understanding that patients are more than just consumers of drugs. One way is to use patient-generated content (PGC).

Pharmaceutical 98

Pharmaceutical Marketing Patients Healthcare Provider 98

Referral MD

DECEMBER 6, 2024

Yet in healthcare, one of the most critical services, patients often face barriers to access and information. They may be limited to providers within their insurance network or unsure about the costs of treatments until after the fact. Photo by stevepb on Pixabay Top Benefits of Improving Patient Access 1.

Healthcare 87

Healthcare Healthcare Patients Healthcare Provider 87

PM360

JUNE 11, 2022

What is the value of a patient-centric approach if that approach doesn’t include the patients themselves? They want a patient inclusive approach. More specifically, what role is Medical Affairs playing in working with patients to create educational materials that would make sense to fellow patients?

Patients 98

Patients Medical Education Government 98

PM360

JUNE 29, 2022

However, patient uptake hasn’t matched rising market competition. And among patients who have tried preventive medications for migraine, 39% said they no longer took them. These low adoption rates highlight the need for more migraine-drug awareness and suggest that pharma marketers should explore new strategies to boost patient uptake.

Prescription 98

Prescription Patients Pharma Doctors 98

PM360

APRIL 4, 2025

Digitas Healths Scott Raidel and Erica Rivera give us their insight on the future of blended learning for healthcare providers. This hands-on experience is critical as it allows HCPs to interact directly with their patients, peers, and medical equipment, as well as have an in-depth knowledge of various procedures.

Education 52

Education Training Medical Healthcare 52

Pharma Marketing Network

JANUARY 11, 2025

Understanding Your Audience: Different audiencespatients, healthcare professionals, or payersrequire tailored messages. For instance, while patients prioritize benefits and side effects, healthcare providers look for clinical evidence and efficacy. Missteps can lead to hefty fines and reputational damage.

Pharmaceutical 52

Pharmaceutical Marketing Pharma Healthcare Provider 52

Clarify Health

MARCH 22, 2024

While healthcare price transparency regulations aim to empower patients and promote competition in the market, providers face significant challenges in implementing and complying with these requirements effectively. This can reduce administrative burden and errors associated with manual billing processes.

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Competition 52

Clarify Health

AUGUST 20, 2024

Within healthcare, harnessing data effectively is crucial for any organization striving to deliver exceptional patient care, drive operational efficiency, and remain competitive. Safe to say, the last several years have been extraordinarily difficult for health systems – in 2023 alone, 40% of health systems were not profitable.

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Networking 52

Clarify Health

AUGUST 20, 2024

Within healthcare, harnessing data effectively is crucial for any organization striving to deliver exceptional patient care, drive operational efficiency, and remain competitive. Safe to say, the last several years have been extraordinarily difficult for health systems – in 2023 alone, 40% of health systems were not profitable.

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Networking 52

PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. With AI-powered chatbots and services, patients can access the information they need more efficiently.

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

Scott’s Directories

FEBRUARY 26, 2024

Generating high-quality leads in the healthcare industry is crucial for connecting medical professionals with potential patients. Healthcare lead generation companies , like MD Select, play an essential role in this process. Tailoring your message to highlight these points can attract more qualified leads.

Leads 52

Leads Specialization Healthcare Provider Medical 52

LEVO Health

APRIL 11, 2023

As a healthcare practice, your online reputation is crucial to attracting and retaining patients. With the rise of online review platforms, patients have a powerful voice in sharing their experiences with others. Healthcare professionals need to understand and follow patient privacy laws, specifically HIPAA regulations.

Patients 98

Patients Healthcare Healthcare Management 98

Pharma Marketing Network

MARCH 20, 2025

Introduction The healthcare industry is undergoing a significant transformation, and ad budgeting is at the center of this shift. But what is driving this surge in healthcare ad spend? These drivers are reshaping how pharma companies and healthcare organizations allocate their marketing funds.

Healthcare 59

Healthcare Healthcare Pharma Marketing 59

Referral MD

OCTOBER 7, 2024

Securing Patient Portals: Best Practices for Protecting Online Records 33.33% of patient portals have privacy concerns that create a sense of distrust among many providers and patients. Implement 1-2 strategies below to better comply with privacy regulations and protect your patients against breaches.

Patients 83

Patients Healthcare Healthcare Healthcare Provider 83

PM360

JUNE 24, 2024

In the rapidly evolving global healthcare landscape, the relationship between patients and healthcare professionals (HCPs) remains crucial for effective treatment and care delivery. Another survey found that only 12% of adults felt healthcare was handled ‘extremely’ or ‘very’ well in the U.S., million by 2028.

Physicians 59

Physicians Patients Healthcare Provider Healthcare 59

pharmaphorum

DECEMBER 18, 2022

Science has taken a vertical growth trajectory, yet such innovations are, at best, slow to reach the patients in need. We believe that innovation in patient access models is the necessary catalyst to aid patients in starting on and staying on the therapies they need to improve their lives.

Biopharma 98

Biopharma Patients Prescription Medical 98

PM360

SEPTEMBER 28, 2022

The rising prevalence of type 2 diabetes has attracted the attention of many major drugmakers in recent decades, leading to innovations such as novel insulins and easier-to-use glucagon injections. Patients Are Open to New Medication Options but Have Limited Treatment Knowledge.

Marketing 98

Marketing Patients Pharma Doctors 98

Clarify Health

NOVEMBER 22, 2023

Today’s healthcare providers are seeing significantly more patients than they did a decade ago – many of whom are often sicker and have more complex care needs. These patients have evolving and growing needs and expectations for the quality of care delivered and overall patient experience.

Leads 52

Leads Healthcare Healthcare Patients 52

PM360

FEBRUARY 17, 2025

Cognitive and negative symptoms may be under-appreciated by healthcare providers and unknown to people with schizophrenia and their caregivers. Look Beyond Stable seeks to dispel misconceptions surrounding schizophrenia while providing informative resources to those who need them.

Pharma 52

Pharma Healthcare Provider Education Marketing 52

Referral MD

JUNE 28, 2024

Patient referrals play a crucial role in the healthcare system, allowing for the seamless transfer of patients between healthcare providers while ensuring continuity of care. Closing the referral loop is essential in optimizing the patient referral process and improving patient outcomes.

Healthcare 52

Healthcare Healthcare Patients Healthcare Provider 52

Referral MD

JUNE 28, 2024

Patient referrals play a crucial role in the healthcare system, allowing for the seamless transfer of patients between healthcare providers while ensuring continuity of care. Closing the referral loop is essential in optimizing the patient referral process and improving patient outcomes.

Healthcare 52

Healthcare Healthcare Patients Healthcare Provider 52

Impetus Digital

JUNE 2, 2023

Direct pharma-patient engagement used to be considered largely a “nice to have,” and was, at best, a rare occurrence at specific times during the pharmaceutical product life cycle. However, for many Pharma teams, engaging patients is still a new concept, and getting started can feel daunting.

Patients 84

Patients Pharma Education Pharmaceutical 84