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Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated keyaccountmanagement (KAM) strategies and capabilities to provide unique offerings and value. Understanding Trends. ZS surveyed administrators from major U.S.
What to Expect: Youll spend your days visiting clinics, hospitals, and pharmacies, pitching products, and building relationships with healthcareproviders. Leveling Up: Becoming a Product Specialist Once youve proven your worth as a Sales Rep, the next step is often Product Specialist or KeyAccountManager.
Account Targeting If you work in medical sales or marketing and your product is sold to a healthcareprovider, like a hospital network, a clinic, a medical group, or a single hospital, account targeting is a strategy you should implement. But what is it about?
Medical sales representatives are the medium through which medical companies sell their healthcare products to providers like hospitals and clinics. They build relationships, understand needs, and offer tailored solutions to these healthcareproviders.
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