PM360

AUGUST 24, 2023

The inability to “pull through” a prescription, despite healthcare provider (HCP) field team engagement and educational efforts, stubbornly remains a top client concern after 15 years of working in the market access space. For pharma, it can sometimes feel like a situation beyond their control.

Pharma 98

Pharma Marketing Physicians Insurance 98

pharmaphorum

SEPTEMBER 24, 2022

You wave your iPhone over a digital kiosk, instantly uploading your current medical record and insurance information. The iPhone’s potential to bundle one suite of tools featuring every healthcare and healthcare-adjacent app (ovulation trackers, heart rate monitors, diet apps, fitness apps, HSA apps, etc.)

Medical 105

Medical Pharma Prescription Patients 105

Contrarian Sales Techniques

FEBRUARY 21, 2023

While they may not be directly involved in patient care, they play an important role in promoting and educating healthcare providers about the latest treatments and technologies. Another way that pharma sales reps can contribute to society is by fostering partnerships between healthcare providers and pharmaceutical companies.

Pharma sales reps 40

Pharma sales reps Sales Pharma Healthcare Provider 40

PM360

DECEMBER 20, 2024

Swoop Launched in September 2024, the Swoop HCP Pro Suite is revolutionizing how pharmaceutical marketers engage with healthcare providers (HCPs). Swoop PLD Pro provides granular insights, such as HCP-specific pull-through and insurance approval rates.

Prescription 52

Prescription Healthcare Provider Insurance Marketing 52

Penrod

JUNE 6, 2024

Health Cloud was a version of Salesforce CRM tailored to healthcare providers, insurance companies, and other organizations’ unique needs with patient-focused business models. To some extent, this patient model fits the requirements of med dev and pharma pretty well, but it wasn’t one-size-fits-all.

CRM 52

CRM Food and Drug Administration Healthcare Provider Management 52

Contrarian Sales Techniques

JANUARY 25, 2023

This helps me to be able to answer any question or concern a healthcare provider may have about the product. It is also crucial that I provide accurate and unbiased information to healthcare providers. I am bound by regulations and guidelines that prohibit me from providing false or misleading information.

Product Knowledge 52

Product Knowledge Pharmaceutical Sales Sales Pharmaceutical 52

Clarivate

APRIL 24, 2023

Health systems will buy or establish an insurance plan to serve as an extension of their continuum of care, a means of directing referral streams to increase revenue and securing control over clinical and formulary decisions for patients. Vertical integration is common in the health systems sector.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

Contrarian Sales Techniques

FEBRUARY 24, 2023

Double-check with your insurance provider to ensure that the medication or treatment you plan to get is covered under your policy. Consider these when buying health insurance in Malaysia: 1. Research the insurers: Look for reputable and established insurance companies that provide the coverage you require.

Medicine 52

Medicine Healthcare Healthcare Insurance 52

PM360

SEPTEMBER 28, 2022

Payers play an important—if hidden—role at the center of the healthcare ecosystem. Often, the first ask in any healthcare setting isn’t “how can I help you?” it’s “what insurance do you have?” Connect Stakeholders to Drive Efficiency and Quality—and Invigorate the Healthcare Experience. We need to make the most it.

Patients 105

Patients Marketing Healthcare Healthcare 105

Contrarian Sales Techniques

JANUARY 24, 2023

My primary focus is to ensure that the healthcare providers I work with have the necessary information to make informed decisions about the products they prescribe to their patients. This includes products that may not be the most profitable, but are the best fit for the patient.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Ethics 52

Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What skills are necessary to become a pharma sales rep?

Pharmaceutical Sales 52

Pharmaceutical Sales Pharma sales reps Sales Pharmaceutical 52

Pharmaceutical Representative Training

JANUARY 29, 2025

This can make these treatment options much less accessible to the general public as it forces many healthcare professionals and insurance companies to rule them out for cheaper, possibly inferior, formulations. The existence of biosimilars is meant to address both the cost and access of biologics in the healthcare industry. [1]

Marketing 52

Marketing Healthcare Healthcare Physicians 52

PM360

SEPTEMBER 28, 2022

Studies show that 1 in 3 desire more health and nutrition information, over 50% are more likely to find info from pharmaceutical companies to be credible, and 83% of Hispanics have health insurance. Roughly 62% prefer healthcare information resources in Spanish, while 67% say their cultural heritage influences their purchase decisions.

Patients 98

Patients Marketing Doctors Healthcare 98

Healthcare Success

JUNE 6, 2022

In many cases, doctors are being paid more for the exact same service when they provide it through a hospital. Larger companies with self-insured plans also leverage this advantage on private physicians, forcing them to deliver services at increasingly competitive (e.g., lower) rates to keep their business. . Pharmaceutical Companies.

Competition 109

Competition Healthcare Healthcare Marketing 109

Contrarian Sales Techniques

FEBRUARY 25, 2023

A point of view from a Medical Sales Rep I strongly believe that the most effective insurance policy is not to get sick. So, it is still vital to have access to quality health care and health insurance, whether you are experiencing health issues or not. This includes potential side effects or adverse reactions to medications.

Side effects 52

Side effects Medical sales reps Insurance Medical sales 52

PM360

JUNE 24, 2024

1 This reliance often creates insurance reimbursement issues, adding to other barriers to care, including prior authorizations, step-up therapies, and overall cost of care. These tools can help provide timely resources and support for patients experiencing emotionally and physically stressful periods.

Patients 52

Patients Pharma Education Management 52

PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. NPS score of 90 with healthcare providers. How are they different? Is GoodRx in Your 2024 HCP Marketing Plan?

Media 52

Media Prescription Healthcare Provider Patients 52

Pharmaceutical Technology

AUGUST 31, 2022

When it comes to where and how this data is stored, an added complexity for healthcare providers is that all of the individual user data won’t necessarily be stored in the same place. Another issue for data storage is cybersecurity, with the healthcare, pharma, and medical device sectors particularly susceptible to cyberattacks.

Management 52

Management Healthcare Healthcare Healthcare Provider 52

Clarivate

FEBRUARY 28, 2023

Using real world data to analyze LHON dynamics To better understand the dynamics of LHON, including disease prevalence and drug usage in the United States, we analyzed real world data from electronic health records (EHR), claims and pharmacy data from healthcare institutions and providers. The Clarivate U.S.

Patients 98

Patients Prescription Pharmacology Healthcare 98

Pharmaceutical Representative Training

OCTOBER 9, 2024

3 Although this might seem to lead to fewer interactions with clients and healthcare providers, you’ll ultimately increase your chances of meeting sales goals by learning how to identify your advocates or champions. These resources will provide additional tools to help refine your approach to prospecting and drive sustained success.

Prospecting 52

Prospecting Sales Pharmaceutical Sales Leads 52

Clarify Health

OCTOBER 24, 2021

The CDC reports that lower vaccination rates persist among racial minorities, and among those who lack health insurance, have lower incomes, or less education. How is your team’s work helping pharma address health disparities? Disparities in vaccination status are also more prominent for older adults.

Pharma 52

Pharma Education Medical Patients 52

Salesforce

JANUARY 26, 2020

Leaders will center strategies on outcomes by conveying the value of medications to providers, forging strong partnerships with payers, and establishing direct patient relationships. When you really dig into what’s going on in pharma, five trends are driving transformation this year. But that’s the 30,000-foot view.

Pharmaceutical 52

Pharmaceutical Customer Relationship Management CRM Medical 52

PM360

SEPTEMBER 30, 2024

In this issue, we take a closer look at the patient experience and how it is constantly evolving in the pharma industry. By focusing on these practices, healthcare providers and pharmaceutical companies can offer a more seamless, patient-centered scheduling experience that genuinely addresses patient needs and enhances overall care.

Patients 59

Patients Education Doctors Pharmaceutical 59

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Patients want to know other patients are involved in what pharma is doing. Learn how pharma is involving them. They want to hear about those patients’ experiences.

Patients 59

Patients Pharma Education Media 59

PM360

OCTOBER 22, 2024

Support healthcare providers in a real and personal way. It is a bridge between where we are in healthcare today and where we want to go tomorrow. We have seen copay programs as a solution to manage cost concerns for commercially insured patients. print, online, video). erin.counihan@revhealth.com

Education 52

Education Side effects Medical Patients 52

PM360

APRIL 22, 2024

Professionals such as clinical nurse educators and nurse navigators are well positioned to provide information to physicians, often having priority access to community practices to share information with the healthcare provider team. Using models that are confined to approved content insures regulation in our industry.

Education 59

Education Physicians Healthcare Healthcare 59

Pharma Marketing Network

JUNE 8, 2020

Don (PMN): Hi good morning everyone, welcome to the pharma marketing podcast. I come to the pharma space from being a medical operator of clinics for the last 15 to 20 years where we took care of patients with specific disease conditions that were often overlooked. Bob and Mark thanks for joining us today. Mark (83Bar): Yea thank you.

Doctors 40

Doctors Marketing Education Patients 40

World of DTC Marketing

JULY 5, 2022

There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.

Insurance 200

Insurance Doctors Pharma Side effects 200

World of DTC Marketing

SEPTEMBER 17, 2020

IN SUMMARY: American healthcare is failing. While there are lots of reasons for this the silence of healthcare providers is a huge reason. If that doesn’t work then patients who are obese need to pay more for health insurance, plain and simple. So what’s being done?

Healthcare 242

Healthcare Healthcare Insurance Healthcare Provider 242

PM360

JUNE 29, 2022

Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer. What if you scan a QR code on the box or bottle and it would trigger an approval from your healthcare provider? Pharma marketing teams must be bold to keep building trust and long-term loyalty.

Retail 97

Retail Marketing Healthcare Healthcare 97

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . The Resurgence of QR Codes in Health & Pharma.

Leads 109

Leads Patients Healthcare Provider Healthcare 109

Pharmaceutical Technology

FEBRUARY 1, 2023

Jaser predicts that, upon its approval in other parts of the world, healthcare providers may replace Synagis with Beyfortus as the standard passive immunisation for RSV due to its better efficacy results and single-dose administration. Similarly, vaccines may be less suitable for immunocompromised individuals.

Pharma 64

Pharma Pharmaceutical Patients Healthcare Provider 64

Impetus Digital

MARCH 15, 2024

Emerging biopharma companies are responsible for over 70% of these products (up 20 percentage points from 2017) while Big Pharma has seen a declining share of the oncology pipeline, at only around 20% of products currently under development (down 15 percentage points from 2017).

Recruitment 78

Recruitment Healthcare Provider Patients Healthcare 78

Medico Reach

JUNE 16, 2022

Healthcare happens to be the 3rd largest industry in the country, with massive growth happening across the following sectors: Healthcare marketing Healthcare tech Health administration Pharmaceuticals Health insurance. One in every 8 individuals in the US is a part of the healthcare industry. billion Pharma: $169.9

Healthcare 98

Healthcare Healthcare Distribution Healthcare Provider 98

Pharmaceutical Representative Training

JANUARY 29, 2025

These requests are tedious and require the utmost attention because of necessary medical documentation, communicating with insurance companies awaiting an approval. An entirely more effective and fair healthcare system can result from addressing these issues collectively. [1] Next thing you know, prior authorization requests start.

Physicians 52

Physicians Insurance Medical Healthcare 52

PM360

JUNE 24, 2024

This requires a multi-pronged approach targeting benefits managers, insurance companies, and Pharmacy & Therapeutics (P&T) committees. Highlighting financial assistance programs, providing copay solutions, and collaborating with patient advocacy groups to explore additional resources can all make a significant difference.

Patients 118

Patients Education Healthcare Healthcare 118

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. They’re not in the business of providing objective, non-biased data.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59