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Everything You Need to Know About Prior Authorizations in Healthcare

Referral MD

Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. While a physician may determine a treatment plan, they must get the insurers green light to ensure coverage. Why Does Prior Authorization Exist?

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America’s healthcare costs are in deep crisis

World of DTC Marketing

The media have targeted pharmaceutical companies for a long time because sensational headlines lead to clicks. 10 of every healthcare dollar spent and that hospital chains are raking in cash with PBM’s and insurers we love to place blame. Healthcare providers make more money treating poor health than preventing it.

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Sorry, the Inflation Bill won’t lower healthcare costs

World of DTC Marketing

The Inflation Reduction Act’s health insurance subsidies and drug pricing reforms will improve health care affordability for Americans but won’t do a damn thing for our overall healthcare costs, which will keep rising. This is going to lead to a lot of health problems and associated costs. will be severely obese.

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Symptom Search Optimization

Healthcare Success

How Early Search Intent Leads to Patient Conversions The path from symptom search to patient conversion follows a predictable pattern: Awareness: A person experiences symptoms and searches for information. Decision: They select a healthcare provider for evaluation and treatment.

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Breaking Down Patient Access Barriers

PM360

Rising medical debt and high out-of-pocket expensesdriven in part by pharmaceutical price hikes, limited insurance coverage, shifts to high-deductible health plans, and the growing complexity of treatmentsplace an unprecedented burden on patients and providers.

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8 Ways to Enhance the Patient Experience & Drive Leads with QR Codes

Healthcare Success

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Placed strategically, the QR code does wonders for marketing.

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How healthcare providers can address challenges with hospital price transparency data

Clarify Health

Many healthcare providers lack the necessary IT systems or resources to implement such infrastructure, leading to additional costs and implementation challenges. Healthcare providers should invest in robust data management systems capable of collecting, storing, and updating pricing information accurately and efficiently.