Pharma Marketing Network

MARCH 12, 2025

Understanding how patients and healthcare professionals search for medical information is key. Many terms, particularly those related to prescription drugs, require fair balance, risk disclosures, and approved messaging. Generic drug manufacturers, healthcare providers, and wellness brands often bid on similar terms.

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Scott’s Directories

JULY 17, 2024

One of the most powerful tools at your disposal is prescription data. This article will explore how to maximize prescription data for effective pharmaceutical marketing. Understanding Prescription Data Prescription data refers to information about the medications prescribed by healthcare providers.

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Pharma Marketing Network

APRIL 16, 2025

In pharma, this includes gathering information from a variety of sourcesclinical, behavioral, demographic, and digitalto improve how brands connect with healthcare professionals (HCPs) and patients. Verified NPI (National Provider Identifier) targeting ensures messages reach the intended physician or clinician.

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PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). Healthcare professionals are in great need of quality educational materials, yet it can seem like most pharmaceutical companies prefer running ads instead.

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Pharma Marketing Network

MARCH 13, 2025

Television ads, in particular, have played a key role in promoting prescription medications, from cholesterol-lowering statins to GLP-1 receptor agonists like Ozempic. Digital platforms provide a more targeted approach, reaching specific patient demographics based on health interests and search behavior. In the U.S.,

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pharmaphorum

JANUARY 6, 2023

In 2023, expect manufacturers to further shift their focus away from acquiring new patient prescriptions to retaining existing customers. The account carried an official blue check mark, but in fact it did not belong to the prescription drugmaker. in 1979 to 2.8%in Ensuring patient access. Retaining business begins with patient access.

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PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life. Give Patients the Resources They Want.

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PM360

APRIL 4, 2025

AI assists in analyzing patterns, while omnichannel strategies ensure that content reaches healthcare providers (HCPs) and patients at the most impactful moments. Companies that use these tools effectively can create smarter, more targeted campaigns that provide valuable information at the right time.

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Contrarian Sales Techniques

NOVEMBER 20, 2024

By providing detailed information, product samples, and support, reps help bridge the knowledge gap and influence prescribing habits. By staying patient and genuinely investing in relationships with healthcare providers, reps can become trusted partners in improving care. This is where medical reps step in.

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Pharmaceutical Technology

AUGUST 4, 2022

Soaring patient numbers are stretching hospital capacity across the globe, forcing healthcare providers and their partners to think laterally about how to meet the demand without doubling their resources. Breaking down the opportunities. There are two main dimensions through which digital health solutions can have a significant impact.

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Legacy MEDSearch

JUNE 20, 2023

Our mission is to provide caregivers with the right information at the right time to make informed decisions about their baby’s health,” said Kurt Workman, Chief Executive Officer and Co-Founder. BabySat will be available in the U.S. only and is targeted to launch later this year. Owlet was founded by a team of parents in 2012.

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Referral MD

OCTOBER 23, 2024

Prior authorization is a crucial healthcare topic related to the relationship between a patient, their healthcare provider, and the insurance company. This blog will outline everything you need to know about prior authorization , its definition, and its importance to healthcare. What is prior authorization?

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PM360

SEPTEMBER 28, 2022

Most patients are receptive to trying prescription medications to manage their type 2 diabetes, with Phreesia survey data showing that 87% of diabetics have tried insulin or non-insulin prescription drugs to treat their condition. Patients Are Open to New Medication Options but Have Limited Treatment Knowledge.

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Referral MD

MARCH 13, 2023

It’s so much easier to make appointments, view your medical records and even see a healthcare provider using technology. Here are a few ways that healthcare technology is transforming the medical industry. This digital transformation for healthcare is a significant movement, making life easier for you and your providers.

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Pharma Marketing Network

MAY 3, 2023

From influencing patient behavior to shaping the way healthcare providers prescribe medications, these advertisements play a crucial role in the pharmaceutical industry. However, the effects of these advertisements are not always positive, as they can also lead to overdiagnosis, overtreatment, and higher healthcare costs.

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pharmaphorum

SEPTEMBER 24, 2022

You wave your iPhone over a digital kiosk, instantly uploading your current medical record and insurance information. By introducing medication tracking to its existing iPhone Health app, Apple just did for prescription drug users what it did for anyone with a physical wallet or airplane boarding pass. The doctor will see you now.

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Quantified

JANUARY 8, 2025

Use that information to transform it into an interactive workshop where teams practice handling those. Keep It Real with Clinical Focus The best commercial teams see themselves as partners to healthcare providers, working hand-in-hand with HCPs to improve patient outcomes.

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PM360

APRIL 7, 2023

Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. For example, if you find that educational content in a patient navigator works but alerts and text messages don’t, are you able to right-size the program using this information?

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PM360

OCTOBER 22, 2024

Improving our collective understanding of the patient’s overall healthcare experience is necessary to effectively deliver prescription support. How can we ensure that vital prescription information reaches patients when they need it? Where and how you message HCPs and patients must synchronize with when they are engaged.

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Pharmaceutical Technology

JULY 20, 2022

They will [check] new prescriptions for appropriateness and accuracy and that doesn't really change based on who's prescribing it.”. And, if there are concerns, the pharmacist can call their healthcare provider to develop a plan. Still, pharmacists having prescription authority is not without precedence, Ganio says.

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pharmaphorum

JANUARY 22, 2023

In recent years, pharma companies have invested heavily in their healthcare provider (HCP) portals, along with other digital solutions, to account for the reduction in face-to-face time between reps and HCPs during and post-pandemic. Conversely, non-promotional content means neutral and primarily informative — a ‘no-sell’ strategy.

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Medgadget

AUGUST 8, 2023

The tablet camera uses eye tracking technology to determine where the subjects are looking, and this information is then used by a clinician to inform a diagnosis. Qualified healthcare providers administer these evaluations during an existing appointment. Medgadget: How is ASD diagnosed at present? How is this suboptimal?

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Nixon Gwilt Law

MAY 26, 2023

Digital health companies building VR solutions often ask us this question, and if you are a founder or executive looking for ways to commercialize your VR platform for healthcare providers in the U.S., their home) and transmit that information to the patient’s healthcare provider in another location (e.g.,

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PM360

AUGUST 24, 2023

The inability to “pull through” a prescription, despite healthcare provider (HCP) field team engagement and educational efforts, stubbornly remains a top client concern after 15 years of working in the market access space. Understanding the true opportunity and informational needs of each HCP practice.

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Pharma Marketing Network

APRIL 10, 2025

Patients, providers, and caregivers are seeking information and support online long before engaging with reps or clinicians. Patients today interact with healthcare brands across multiple digital avenues. Similarly, healthcare providers expect personalized, timely communications that complement their clinical priorities.

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pharmaphorum

DECEMBER 18, 2022

However, most models are based on an old-fashioned and expensive call centre-based approach that fails to meet the needs of patients and healthcare providers (HCPs) as consumers. On top of that, traditional solutions provide delayed program data. Use technology to align incentives: technology frees up information.

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Clarify Health

DECEMBER 21, 2021

No surprise billing: A breakdown of the key requirements and deadlines in the No Surprises Act The No Surprises Act aims to protect patients from receiving “surprise” (or unexpected) medical bills from a healthcare provider or facility after inadvertently receiving care from an out-of-network provider.

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LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. Physician directories allow consumers to discover and compare provider ratings and reviews.

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Clarivate

FEBRUARY 28, 2023

The Incidence and Prevalence Database (IPD) , a Cortellis solution, provides information on LHON prevalence and primary mutations, morbidity and mortality rates. Degeneration of the retinal ganglion cells causes rapidly progressing vision loss, leading to permanent (non-painful) blindness within a year. per 100,000.

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PM360

OCTOBER 19, 2022

AdTheorent Health Predictive Audiences are fully customized based on advertiser requirements and use primary-sourced healthcare data and statistics to identify the most qualified audiences for targeting consideration—without relying on personalized information or user IDs. prescription fill, digital action, Audience Quality, etc.).

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Pharma Marketing Network

OCTOBER 6, 2021

The FDA requires that pharmaceutical ads present the benefits and risks of a prescription drug in a balanced fashion, meaning a large portion of creative is dedicated to important safety information (ISI) rather than brand message. All advertisers must ensure creative is compelling, but pharma advertisers must also consider compliance.

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Pharmaceutical Technology

JANUARY 6, 2023

Ex-Novartis sales representative Steven Camburn filed a whistleblower case that claimed Novartis had paid doctors up to $3,500 to participate in educational speaker programs to increase the promotion and prescription of Gilenya. However, Novartis did not get the same reception while facing similar allegations in Greece.

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PM360

NOVEMBER 13, 2023

Let’s get to the point: It’s time for pharma marketers and their media agencies to look beyond the “usual suspects” for new ways and new media partners to reliably deliver educational and promotional messages to healthcare providers (HCPs) specifically when they are in an action mindset.

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Close-Up CRM

JANUARY 21, 2025

Enhanced Data Analysis Pharma CRM systems generate vast amounts of data, including prescription trends, market access data, claims, and feedback from healthcare providers. AI-Powered Chatbots AI-driven chatbots will become integral to CRM systems, providing instant support to sales teams and customers.

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Referral MD

NOVEMBER 3, 2023

One significant aspect of this transformation is implementing a healthcare digital front door. The digital front door refers to the virtual entry point that connects patients with healthcare providers, allowing them to access services and communicate with their healthcare team online.

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Contrarian Sales Techniques

DECEMBER 6, 2023

At its core, a medical representative's job is to increase the awareness and use of their company's medical products, typically pharmaceuticals or medical equipment, by connecting with healthcare professionals. In this light, they serve as a bridge between the rapidly evolving pharmaceutical industry and the healthcare providers.

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PM360

OCTOBER 22, 2024

These silos often act as a barrier to sharing important information and best practices. Pharma brands work diligently to win the trust of key stakeholders—namely patients, caregivers, and healthcare providers (HCPs). Success is subject to a wide range of mitigating factors, but there is one ingredient that’s universal: trust.

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