Pharma Marketing Network

JANUARY 11, 2025

Understanding Your Audience: Different audiencespatients, healthcare professionals, or payersrequire tailored messages. For instance, while patients prioritize benefits and side effects, healthcare providers look for clinical evidence and efficacy. Use disclaimers effectively and link to detailed product information.

Pharmaceutical 52

Pharmaceutical Marketing Pharma Healthcare Provider 52

Clarify Health

AUGUST 20, 2024

Healthcare organizations can gain a deeper understanding of in-network retention, quantifying the effects of patients leaving the network and identifying where patients are receiving care downstream.

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Networking 52

Clarify Health

AUGUST 20, 2024

Healthcare organizations can gain a deeper understanding of in-network retention, quantifying the effects of patients leaving the network and identifying where patients are receiving care downstream.

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Networking 52

Pharma Marketing Network

NOVEMBER 23, 2024

From AI-powered insights to the rise of precision medicine, new trends are reshaping the way we connect with patients and healthcare providers. Pharma research provides the data and insights needed to create targeted campaigns. Marketers can use RWE to craft messages that resonate with both healthcare providers and patients.

Marketing 52

Marketing Pharma Ethics Healthcare Provider 52

Pharma Marketing Network

MARCH 13, 2025

For more insights into pharma marketing shifts, visit Pharma Marketing Network. Digital platforms provide a more targeted approach, reaching specific patient demographics based on health interests and search behavior. Google Ads and Paid Search : Patients frequently search for information about treatments and symptoms.

Pharma 59

Pharma Physicians Education Media 59

Scott’s Directories

JANUARY 23, 2025

A reliable Nova Scotia doctors directory provides healthcare businesses and organizations access to accurate information about physicians across the province. Streamlined Access to Physician Data Nova Scotia’s healthcare system requires adequate help to cope.

Physicians 52

Physicians Medical Doctors Recruitment 52

Pharma Marketing Network

MARCH 12, 2025

Understanding how patients and healthcare professionals search for medical information is key. For an in-depth look at how pharma companies succeed in digital advertising, visit Pharma Marketing Network. Generic drug manufacturers, healthcare providers, and wellness brands often bid on similar terms.

Marketing 59

Marketing Pharma Prescription Competition 59

Pharma Marketing Network

MARCH 20, 2025

These drivers are reshaping how pharma companies and healthcare organizations allocate their marketing funds. Patients and healthcare providers are more reliant on online information than ever before. For more insights, visit Pharma Marketing Network. Why is healthcare ad budgeting increasing in 2025?

Healthcare 59

Healthcare Healthcare Pharma Marketing 59

eMediWrite

NOVEMBER 22, 2024

Investigate unmet patient needs by gathering insights directly from patients and healthcare providers through surveys and focus groups. Additionally, staying informed about the regulatory landscape in your target markets will help ensure compliance and smooth market entry.

Leads 52

Leads Pharma Marketing Healthcare Provider 52

Pharma Marketing Network

JANUARY 11, 2025

Imagine SEO as a roadmap guiding patients and healthcare professionals to the information they need about your products. Stay informed and adapt your strategies to maintain visibility. With a thoughtful approach to SEO, your brand can become a trusted resource in the healthcare space.

Marketing 52

Marketing Pharma Engineering Healthcare Provider 52

Clarify Health

MAY 3, 2024

This is part two of our three-part series about how health plan leaders can leverage healthcare claims data to reduce costs , strategically grow their networks , provide best-in-class member services , and enhance outcomes for their members. That’s how healthcare networks can stay prepared without overextending their capacity.

Networking 52

Networking Healthcare Healthcare Healthcare Provider 52

Pharmaceutical Representative Training

MARCH 17, 2025

This issue can be prevented by combining diverse information from different teams into a single, straightforward outcome by using data unification tools and platforms. Depending on their area of expertise or prior involvement, healthcare providers may receive individualized study summaries, clinical trial data, and educational materials.

Media 52

Media Sales Pharma Healthcare 52

Pharma Marketing Network

JANUARY 9, 2025

Whether you’re managing campaigns for blockbuster drugs like Humira or promoting new therapies in niche markets, success lies in mastering the interconnected web of relationships, technology, and data that define the modern Pharma Marketing Network. But how do you build and nurture this network effectively?

Networking 52

Networking Marketing Pharma Media 52

Pharma Marketing Network

MARCH 24, 2025

Key Trends Disrupting Healthcare Marketing To stay ahead, pharma marketers must recognize the industry trends reshaping the field. First, digital acceleration has transformed how healthcare providers and patients access information. What platforms can support agile healthcare marketing?

Marketing 52

Marketing Pharma Media Networking 52

Pharma Marketing Network

APRIL 3, 2025

Are you capturing NPI data from healthcare providers? According to Pharma Marketing Network, increasing the transparency of multichannel campaigns can drive both performance and compliance. Regular A/B testing informs what resonates best, especially for campaigns promoting brands like Eliquis , Jardiance , or Dupixent.

Pharma 52

Pharma Marketing Networking Leads 52

MedCepts

NOVEMBER 7, 2017

The first impression made can be a crucial factor to your success as an individual, business, team, healthcare provider, sales professional, website or brand. According to an article published in Behavior and Information Technology, your website has 50 milliseconds to make a first good impression. As well as, 5.59

Medical 98

Medical Healthcare Healthcare Networking 98

PM360

DECEMBER 20, 2024

Rising medical debt and high out-of-pocket expensesdriven in part by pharmaceutical price hikes, limited insurance coverage, shifts to high-deductible health plans, and the growing complexity of treatmentsplace an unprecedented burden on patients and providers.

Patients 52

Patients Prescription Retail Insurance 52

Pharma Marketing Network

OCTOBER 14, 2024

By leveraging influencer networks, pharmaceutical brands can effectively convey their messages, promote their products, and ultimately improve patient outcomes. This unique dynamic allows pharma companies to reach specific niches, such as patients with rare diseases or healthcare providers specializing in particular fields.

Networking 52

Networking Marketing Pharma Healthcare 52

Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. Virtual health consultations, mobile apps, and online portals have made it easier to engage patients and healthcare providers alike. Patient-Centric Marketing Patients want to feel heard.

Marketing 52

Marketing Pharma Media Education 52

PM360

JANUARY 24, 2025

Swoop Announces Merge with MyHealthTeam Swoop, an AI-driven healthcare marketing company, has acquired MyHealthTeam, creator of one of the largest patient social networks in the United States. Accreditation is designed to assess the quality of clinical services provided to payers, manufacturers, and healthcare providers.

Networking 52

Networking Healthcare Healthcare Management 52

Referral MD

DECEMBER 6, 2024

Introduction Consumers can compare options, read reviews, and make informed purchase decisions in nearly every industry. From buying a television to booking a vacation, we expect to have all the necessary information. Yet in healthcare, one of the most critical services, patients often face barriers to access and information.

Healthcare 87

Healthcare Healthcare Patients Healthcare Provider 87

Clarify Health

FEBRUARY 8, 2022

Moreover, health plans will be utilizing the increased pricing and performance insights for network design and negotiations. As a result, healthcare providers and systems will need to leverage rate intelligence to ensure market and financial competitiveness for favorable negotiations.

Networking 52

Networking Marketing Competition Healthcare 52

Scott’s Directories

AUGUST 20, 2024

The Role of the Alberta Doctors Directory in Telemedicine As telemedicine grows, so does the need for a reliable source of information on healthcare providers. The Alberta Doctors Directory provides a centralized hub where patients and doctors can find necessary details, specializations, and other information.

Doctors 52

Doctors Healthcare Provider Physicians Healthcare 52

Pharma Marketing Network

JULY 19, 2023

However, these methods are becoming less effective as consumers are increasingly turning to digital channels for information and research. These platforms can be used to connect with patients and healthcare providers, share educational content, and build relationships.

Marketing 96

Marketing Pharma Media Healthcare Provider 96

Pharma Marketing Network

MARCH 30, 2021

According to data reported by BlueNovius (via Accenture), 54 percent of patients want to use their phones to communicate with their healthcare provider , while 79 percent of patients are more likely to select a healthcare provider that allows them to manage their healthcare information online or using a phone.”.

Pharma 98

Pharma Patients Healthcare Provider Healthcare 98

Pharma Marketing Network

JULY 12, 2023

PGC can be a valuable source of information for other patients, and it can also help pharmaceutical companies to better understand the needs and concerns of their target audience. This information can then be used to create marketing messages that are more relevant and persuasive. One way is to use patient-generated content (PGC).

Pharmaceutical 98

Pharmaceutical Marketing Patients Healthcare Provider 98

pharmaphorum

JULY 4, 2022

With a broad and diverse range of symptoms and severities impacting patients around the world, connecting these individuals with the information and expertise needed to achieve the correct diagnosis can be extremely lengthy and pose a significant barrier to treatment. “As Sharing data to find the right diagnosis.

Medical 105

Medical Networking Healthcare Healthcare 105

Pharma Marketing Network

JULY 27, 2023

This will not only showcase your commitment to professional growth but also provide an opportunity for HCPs to network and exchange knowledge, further strengthening the bond between your organization and the healthcare community. Ensure that your organization complies with all relevant regulations and guidelines.

Ethics 98

Ethics Education Healthcare Healthcare 98

Pharma Marketing Network

DECEMBER 31, 2024

Are you targeting healthcare providers (HCPs), patients, or payers? Monitor Industry Trends Stay informed about market trends like the rise of telehealth, personalized medicine, and value-based care. This article breaks down key strategies to help you master pharmaceutical marketing while staying ahead of the curve.

Marketing 52

Marketing Pharmaceutical Pharma Education 52

Scott’s Directories

AUGUST 13, 2024

The BC Physician Directory significantly bridges this gap, ensuring patients can easily find the right healthcare provider. Location-Based Search: The directory allows patients to search for doctors based on proximity, making it convenient to find nearby healthcare providers.

Doctors 52

Doctors Patients Healthcare Provider Physicians 52

Scott’s Directories

JULY 16, 2024

Engaging with medical professionals is a critical aspect of business success in the healthcare sector. In New Brunswick, healthcare providers range from general practitioners to specialized surgeons, creating diverse opportunities for collaboration.

Medical 52

Medical Doctors Healthcare Provider Networking 52

Clarify Health

DECEMBER 21, 2021

No surprise billing: A breakdown of the key requirements and deadlines in the No Surprises Act The No Surprises Act aims to protect patients from receiving “surprise” (or unexpected) medical bills from a healthcare provider or facility after inadvertently receiving care from an out-of-network provider.

Healthcare 52

Healthcare Healthcare Networking Healthcare Provider 52

PM360

OCTOBER 8, 2024

Enhancing communication across care teams and improving multi-site operations with features such as video conferencing, a digital whiteboard and RxVantage calendar integration to more efficiently connect healthcare providers with relevant pharma reps. Learn more at patientpoint.com.

Healthcare Provider 52

Healthcare Provider Pharma Rep Pharma reps Physicians 52

pharmaphorum

JANUARY 22, 2023

In recent years, pharma companies have invested heavily in their healthcare provider (HCP) portals, along with other digital solutions, to account for the reduction in face-to-face time between reps and HCPs during and post-pandemic. Conversely, non-promotional content means neutral and primarily informative — a ‘no-sell’ strategy.

Pharma 98

Pharma Patients Marketing Distribution 98

Infuse Medical

MARCH 22, 2024

VR technology enables healthcare organizations to deliver high-quality training programs to geographically dispersed participants without sacrificing the effectiveness of the learning experience. Implementation of VR in Various Healthcare Sectors A. Future Trends and Innovations in VR for Healthcare Training A.

Training 130

Training Healthcare Healthcare Education 130

Contrarian Sales Techniques

NOVEMBER 22, 2024

Networking at Conferences is Critical Medical device reps often attend healthcare conferences and workshops to network with surgeons, technicians, and hospital decision-makers. The future of healthcare in Malaysia is evolving, and as a medical device sales professional, you’ll be at the forefront of that change.

Sales 52

Sales Medical Training Engineering 52

Clarify Health

FEBRUARY 1, 2024

The integration of technology and data analytics offers a groundbreaking avenue for healthcare payers to support this goal. Key strategies payers can leverage to enhance population health include enhancing healthcare network efficiency through data-driven insights and streamlining patient experiences to drive engagement in personal health.

Healthcare Provider 52

Healthcare Provider Networking Healthcare Healthcare 52