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The reps must be able respond to different inquiries, present the advantages and disadvantages of a product, and communicate information clearly. Avoiding potentially misleading practices, providing accurate information and prioritizing patient welfare are important concepts reps must follow. Department of Justice, 2020).
Now, it's about connecting authentically, earning trust, and adapting to and meeting the needs of todays well-informed patients. With my years of experience navigating this fast-paced industry, I believe next year will be pivotal and demand that healthcare organizations position themselves for long-term growth.
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