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Online health information: The game has changed

World of DTC Marketing

Like it or not, people get their health information online, and misinformation is spread faster and shared more accurate information. ” While telehealth tends to increase with COVID spread, patients rarely have the opportunity to ask general health questions from their healthcare provider. The game has changed.

Media 159
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3 Communication Strategies to Increase Trust in Healthcare Providers

Salesforce

The key to delivering those experiences lies in understanding the different ways consumers want to interact with their providers. The report spotlights the communication styles and channels that will help increase trust in healthcare providers. What drives trust in healthcare?

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America’s healthcare costs are in deep crisis

World of DTC Marketing

Healthcare providers make more money treating poor health than preventing it. The FDA could require all pharma product websites to add general health prevention information and links to credible online health information. Healthcare leaders need to prioritize prevention. We’re running out of time.

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Wego health’s self-serving survey

World of DTC Marketing

SUMMARY: Patient influencers trust social media groups more than pharma websites for health information, according to a survey from Wego Health. I’ve seen that, while people will turn to social media for health information, they seldom make treatment decisions based on what they find.

Media 180
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How healthcare providers can address challenges with hospital price transparency data

Clarify Health

Implementing price transparency requires a robust technology infrastructure to collect, store, update, and disseminate pricing information effectively. Many healthcare providers lack the necessary IT systems or resources to implement such infrastructure, leading to additional costs and implementation challenges.

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How better ultrasound workflows can mitigate physician burnout

MedCity News

With modern point-of-care ultrasound workflows, healthcare providers can easily share patient information and provide optimal care. By making documentation and images easily transferrable immediately after the imaging is performed, clinician workflow can be simplified.

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GoodRx goes ‘provider mode’ with new platform

MedCity News

Now, it has launched a similar platform for healthcare providers. The new platform, called “Provider Mode,” is designed to help providers search for drug cost information while they are conducting appointments with their patients.