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World of DTC Marketing
SEPTEMBER 14, 2021
Like it or not, people get their health information online, and misinformation is spread faster and shared more accurate information. ” While telehealth tends to increase with COVID spread, patients rarely have the opportunity to ask general health questions from their healthcare provider. The game has changed.
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MedCity News
OCTOBER 14, 2022
With modern point-of-care ultrasound workflows, healthcare providers can easily share patient information and provide optimal care. By making documentation and images easily transferrable immediately after the imaging is performed, clinician workflow can be simplified.
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MedCity News
OCTOBER 13, 2022
Now, it has launched a similar platform for healthcare providers. The new platform, called “Provider Mode,” is designed to help providers search for drug cost information while they are conducting appointments with their patients.
PharmaVoice
OCTOBER 3, 2022
In the past, patients entrusted their healthcare providers to provide information about health-related matters.
246 
MedCity News
DECEMBER 6, 2022
Nuance recently added Baptist Health and Einstein Healthcare to its precision imaging network, a platform that allows healthcare providers to adopt AI-powered diagnostic imaging tools at the point of care.
261 
MedCity News
OCTOBER 26, 2022
A new report revealed key trends about patient preferences, including information about how they prefer to schedule appointments and choose providers.
246 
Salesforce
MAY 31, 2022
The key to delivering those experiences lies in understanding the different ways consumers want to interact with their providers. The report spotlights the communication styles and channels that will help increase trust in healthcare providers. What drives trust in healthcare?
World of DTC Marketing
MARCH 8, 2021
Healthcare providers make more money treating poor health than preventing it. The FDA could require all pharma product websites to add general health prevention information and links to credible online health information. Healthcare leaders need to prioritize prevention. We’re running out of time.
310 
Referral MD
DECEMBER 9, 2024
Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. Determining the Need for Prior Authorization Healthcare providers must verify whether the proposed treatment requires prior authorization.
69 
Healthcare Success
MARCH 25, 2025
Symptom Search Optimization: Capturing Early Patient Interest In today's digital-first healthcare world, more consumers turn to search engines for health-related information before contacting medical professionals. This fundamental shift in behavior presents both a challenge and an opportunity for healthcare organizations.
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World of DTC Marketing
NOVEMBER 9, 2020
SUMMARY: Patient influencers trust social media groups more than pharma websites for health information, according to a survey from Wego Health. I’ve seen that, while people will turn to social media for health information, they seldom make treatment decisions based on what they find.
180 
Infuse Medical
APRIL 5, 2024
Unlike traditional methods of patient education, which often rely on static images or videos, VR provides a fully immersive experience, allowing users to explore medical concepts in a virtual space. Training Requirements Effective use of VR technology requires adequate training and support for both patients and healthcare providers.
130 
Referral MD
FEBRUARY 28, 2025
For too long, the administrative side of healthcare has lagged behind its clinical advancements. They streamline the process of collecting essential patient information by automating data entry. In this blog, well explore how digital patient intake can revolutionize healthcare efficiency, one click (or tap) at a time.
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Infuse Medical
SEPTEMBER 9, 2024
Importance: As healthcare and technology continue to circulate, proper communication and interaction for patients is required. In the healthcare process, it includes activities such as health education, encouraging involvement, promoting self management skills, and support to make informed decisions.
130 
Pharma Marketing Network
NOVEMBER 20, 2024
For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Patients and healthcare providers need timely, accurate information about medications. request information). Why Display Advertising Matters in Pharma In pharma, the stakes are high.
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World of DTC Marketing
JULY 5, 2022
There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.
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Pharma Marketing Network
JANUARY 11, 2025
Understanding Your Audience: Different audiencespatients, healthcare professionals, or payersrequire tailored messages. For instance, while patients prioritize benefits and side effects, healthcare providers look for clinical evidence and efficacy. Use disclaimers effectively and link to detailed product information.
Clarify Health
AUGUST 20, 2024
Healthcare organizations can gain a deeper understanding of in-network retention, quantifying the effects of patients leaving the network and identifying where patients are receiving care downstream.
Clarify Health
AUGUST 20, 2024
Healthcare organizations can gain a deeper understanding of in-network retention, quantifying the effects of patients leaving the network and identifying where patients are receiving care downstream.
PM360
MAY 25, 2023
ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. With AI-powered chatbots and services, patients can access the information they need more efficiently. Shared information can help with the identification of potential issues and pitfalls.
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Pharma Marketing Network
NOVEMBER 23, 2024
From AI-powered insights to the rise of precision medicine, new trends are reshaping the way we connect with patients and healthcare providers. Pharma research provides the data and insights needed to create targeted campaigns. Marketers can use RWE to craft messages that resonate with both healthcare providers and patients.
52 
PharmExec
JULY 7, 2023
Through the power of large language models and generative AI, pharma and biotech companies are transforming medical information delivery by offering direct, trustworthy, and accurate answers to patients and healthcare providers, significantly reducing time and frustration.
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World of DTC Marketing
NOVEMBER 22, 2021
Amazon is already partnering nationally with PillPack, an online pharmacy that Amazon acquired in 2018, and Health Navigator, a start-up they developed to provide services to digital health companies, to name a few acquisitions. Alexa became HIPPA compliant, so it can easily transmit and receive protected health information.
241 
Contrarian Sales Techniques
NOVEMBER 21, 2024
For pharma sales reps, these programs are not just tools for market penetration – they’re lifelines that improve healthcare accessibility across the country. Drug access programs are initiatives, often run by pharmaceutical companies in collaboration with healthcare providers, to make essential medications more accessible to patients.
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Contrarian Sales Techniques
NOVEMBER 19, 2024
Counterfeit drugs don’t just hurt patients – they erode the trust we work so hard to build with healthcare providers and the public. Final Thought Counterfeit medicines are a shared problem for patients, healthcare providers, and those of us in pharma sales.
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Pharmaceutical Representative Training
MARCH 17, 2025
This issue can be prevented by combining diverse information from different teams into a single, straightforward outcome by using data unification tools and platforms. Depending on their area of expertise or prior involvement, healthcare providers may receive individualized study summaries, clinical trial data, and educational materials.
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Nixon Gwilt Law
MARCH 24, 2025
CCPA), states like Washington, through its My Health My Data Act (MHMDA), are diving headfirst into their own regulations around health information privacy. HIPAA Refresher HIPAA is a federal law that sets national standards for the protection and handling of protected health information (PHI).
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Contrarian Sales Techniques
NOVEMBER 21, 2024
From explaining how a medication works to addressing patient concerns, reps play a vital role in bridging the gap between healthcare providers and patients. In a country as diverse as Malaysia, where healthcare literacy varies, this role becomes even more critical.
52 
Healthcare Success
MAY 9, 2022
We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Drug information . Patient verification. Elderly care.
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Scott’s Directories
JANUARY 23, 2025
In Nova Scotias healthcare landscape, connecting with the right professionals is essential for improving medical assistance and operational efficiency. A reliable Nova Scotia doctors directory provides healthcare businesses and organizations access to accurate information about physicians across the province.
52 
Pharma Marketing Network
JANUARY 11, 2025
Imagine SEO as a roadmap guiding patients and healthcare professionals to the information they need about your products. Stay informed and adapt your strategies to maintain visibility. With a thoughtful approach to SEO, your brand can become a trusted resource in the healthcare space.
52 
Pharma Marketing Network
MARCH 13, 2025
Digital platforms provide a more targeted approach, reaching specific patient demographics based on health interests and search behavior. Google Ads and Paid Search : Patients frequently search for information about treatments and symptoms. Email marketing campaigns can keep healthcare professionals informed about drug developments.
59 
eMediWrite
NOVEMBER 22, 2024
Investigate unmet patient needs by gathering insights directly from patients and healthcare providers through surveys and focus groups. Additionally, staying informed about the regulatory landscape in your target markets will help ensure compliance and smooth market entry.
52 
PM360
JULY 26, 2022
Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). Providing Alternative Treatment Suggestions. At the same time, patient portals have always been considered one of the most efficient tools for patient engagement.
105 
InCrowd
AUGUST 11, 2022
with the strongest opinions being on accuracy of the tests and the importance of consulting with a healthcare provider. We asked respondents to elaborate on how someone who is interested in accessing genetic counseling should go about the process of contacting a Genetic Counselor through a healthcare provider.
PM360
FEBRUARY 17, 2025
Cognitive and negative symptoms may be under-appreciated by healthcare providers and unknown to people with schizophrenia and their caregivers. Look Beyond Stable seeks to dispel misconceptions surrounding schizophrenia while providing informative resources to those who need them.
52 
Referral MD
OCTOBER 23, 2024
Prior authorization is a crucial healthcare topic related to the relationship between a patient, their healthcare provider, and the insurance company. This blog will outline everything you need to know about prior authorization , its definition, and its importance to healthcare. What is prior authorization?
87 
Teachntest
JANUARY 5, 2023
It is typically written by a physician or other authorized healthcare provider and given to the patient, who then takes it to a pharmacy to have it filled. Definition: A prescription is a written order for a patient to receive a medication or treatment.
84 
Infuse Medical
JULY 4, 2024
It transforms the way patients receive and process health information, making it more accessible and easily understandable. The Need for Interactive Patient Education In modern healthcare, the demand for interactive patient education is increasing due to its ability to simplify complex medical information.
130 
Referral MD
SEPTEMBER 11, 2024
By analyzing patient data, AI algorithms can provide doctors with a holistic view of a patient’s health, allowing for faster, more precise diagnoses and informed recommendations on which specialist to consult. AI can quickly analyze information and generate insights that improve decision-making.
80 
Referral MD
JANUARY 19, 2024
How do healthcare providers benefit from patient engagement tools and other healthcare software solutions? Patient-centric care is more critical than ever in today’s fast-paced healthcare landscape. Healthcare providers must deliver high-quality medical services and engage with patients effectively and efficiently.
73 
Referral MD
SEPTEMBER 12, 2024
Creating a seamless, patient-centered journey also ensures that individuals feel valued and respected, directly influencing their loyalty and trust in the healthcare provider. However, this goal is often hindered by incompatible systems, varying data standards, and legacy technologies that create information silos.
91 
Pharma Marketing Network
MARCH 20, 2025
These drivers are reshaping how pharma companies and healthcare organizations allocate their marketing funds. Patients and healthcare providers are more reliant on online information than ever before. First, the post-pandemic landscape has reinforced the importance of digital engagement.
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PM360
JANUARY 24, 2025
The most prominent among them include: AI misinterpretation of critical information: As an example, a team might ask ChatGPT to answer a question, and the AI engine may deliver an impressive volume of information, while misaligning with the core business, leading to conclusions that are either overvalued or flat-out wrong.
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