Healthcare Success

MARCH 25, 2025

Symptom Search Optimization: Capturing Early Patient Interest In today's digital-first healthcare world, more consumers turn to search engines for health-related information before contacting medical professionals. This fundamental shift in behavior presents both a challenge and an opportunity for healthcare organizations.

Healthcare 95

Healthcare Healthcare Healthcare Provider Medical 95

Referral MD

DECEMBER 9, 2024

Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. Determining the Need for Prior Authorization Healthcare providers must verify whether the proposed treatment requires prior authorization.

Healthcare 73

Healthcare Healthcare Insurance Healthcare Provider 73

World of DTC Marketing

MARCH 8, 2021

Healthcare providers make more money treating poor health than preventing it. The FDA could require all pharma product websites to add general health prevention information and links to credible online health information. Healthcare leaders need to prioritize prevention. We’re running out of time.

Healthcare 310

Healthcare Healthcare Insurance Media 310

World of DTC Marketing

NOVEMBER 9, 2020

SUMMARY: Patient influencers trust social media groups more than pharma websites for health information, according to a survey from Wego Health. I’ve seen that, while people will turn to social media for health information, they seldom make treatment decisions based on what they find.

Media 180

Media Pharma Healthcare Provider Specialization 180

Infuse Medical

APRIL 5, 2024

Unlike traditional methods of patient education, which often rely on static images or videos, VR provides a fully immersive experience, allowing users to explore medical concepts in a virtual space. Training Requirements Effective use of VR technology requires adequate training and support for both patients and healthcare providers.

Education 130

Education Patients Healthcare Provider Healthcare 130

Infuse Medical

SEPTEMBER 9, 2024

Importance: As healthcare and technology continue to circulate, proper communication and interaction for patients is required. In the healthcare process, it includes activities such as health education, encouraging involvement, promoting self management skills, and support to make informed decisions.

Education 130

Education Medical Patients Healthcare Provider 130

Pharma Marketing Network

NOVEMBER 20, 2024

For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Patients and healthcare providers need timely, accurate information about medications. request information). Why Display Advertising Matters in Pharma In pharma, the stakes are high.

Pharma 52

Pharma Healthcare Provider Media Marketing 52

Pharma Marketing Network

JANUARY 11, 2025

Understanding Your Audience: Different audiencespatients, healthcare professionals, or payersrequire tailored messages. For instance, while patients prioritize benefits and side effects, healthcare providers look for clinical evidence and efficacy. Use disclaimers effectively and link to detailed product information.

Pharmaceutical 52

Pharmaceutical Marketing Pharma Healthcare Provider 52

Referral MD

FEBRUARY 28, 2025

For too long, the administrative side of healthcare has lagged behind its clinical advancements. They streamline the process of collecting essential patient information by automating data entry. In this blog, well explore how digital patient intake can revolutionize healthcare efficiency, one click (or tap) at a time.

Healthcare 52

Healthcare Healthcare Patients Electronics 52

Clarify Health

AUGUST 20, 2024

Healthcare organizations can gain a deeper understanding of in-network retention, quantifying the effects of patients leaving the network and identifying where patients are receiving care downstream.

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Networking 52

Clarify Health

AUGUST 20, 2024

Healthcare organizations can gain a deeper understanding of in-network retention, quantifying the effects of patients leaving the network and identifying where patients are receiving care downstream.

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Networking 52

PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. With AI-powered chatbots and services, patients can access the information they need more efficiently. Shared information can help with the identification of potential issues and pitfalls.

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

Pharma Marketing Network

NOVEMBER 23, 2024

From AI-powered insights to the rise of precision medicine, new trends are reshaping the way we connect with patients and healthcare providers. Pharma research provides the data and insights needed to create targeted campaigns. Marketers can use RWE to craft messages that resonate with both healthcare providers and patients.

Marketing 52

Marketing Pharma Ethics Healthcare Provider 52

PharmExec

JULY 7, 2023

Through the power of large language models and generative AI, pharma and biotech companies are transforming medical information delivery by offering direct, trustworthy, and accurate answers to patients and healthcare providers, significantly reducing time and frustration.

Engineering 98

Engineering Healthcare Provider Patients Pharma 98

World of DTC Marketing

NOVEMBER 22, 2021

Amazon is already partnering nationally with PillPack, an online pharmacy that Amazon acquired in 2018, and Health Navigator, a start-up they developed to provide services to digital health companies, to name a few acquisitions. Alexa became HIPPA compliant, so it can easily transmit and receive protected health information.

Healthcare 241

Healthcare Healthcare Retail Healthcare Provider 241

Contrarian Sales Techniques

NOVEMBER 21, 2024

For pharma sales reps, these programs are not just tools for market penetration – they’re lifelines that improve healthcare accessibility across the country. Drug access programs are initiatives, often run by pharmaceutical companies in collaboration with healthcare providers, to make essential medications more accessible to patients.

Sales 52

Sales Pharma Medical Pharma sales reps 52

PM360

APRIL 4, 2025

Digitas Healths Scott Raidel and Erica Rivera give us their insight on the future of blended learning for healthcare providers. This integrated approach maintains the human elements of medical practice while ensuring HCPs have ongoing access to new, critical information. Scott : Thats a great way to frame it.

Education 52

Education Training Medical Healthcare 52

Contrarian Sales Techniques

NOVEMBER 19, 2024

Counterfeit drugs don’t just hurt patients – they erode the trust we work so hard to build with healthcare providers and the public. Final Thought Counterfeit medicines are a shared problem for patients, healthcare providers, and those of us in pharma sales.

Medicine 52

Medicine Sales Pharma Doctors 52

Contrarian Sales Techniques

NOVEMBER 21, 2024

From explaining how a medication works to addressing patient concerns, reps play a vital role in bridging the gap between healthcare providers and patients. In a country as diverse as Malaysia, where healthcare literacy varies, this role becomes even more critical.

Education 52

Education Medical Patients Doctors 52

Scott’s Directories

JANUARY 23, 2025

In Nova Scotias healthcare landscape, connecting with the right professionals is essential for improving medical assistance and operational efficiency. A reliable Nova Scotia doctors directory provides healthcare businesses and organizations access to accurate information about physicians across the province.

Physicians 52

Physicians Medical Doctors Recruitment 52

PM360

APRIL 23, 2025

It drives more intelligent, aligned engagement at every point in the healthcare journey. Further information about Havas is available at www.havas.com. Through its innovative technology, Ostro enables organizations to connect with patients, caregivers, and healthcare providers in personalized and impactful ways.

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Media 52

Pharma Marketing Network

JANUARY 11, 2025

Imagine SEO as a roadmap guiding patients and healthcare professionals to the information they need about your products. Stay informed and adapt your strategies to maintain visibility. With a thoughtful approach to SEO, your brand can become a trusted resource in the healthcare space.

Marketing 52

Marketing Pharma Engineering Healthcare Provider 52

eMediWrite

NOVEMBER 22, 2024

Investigate unmet patient needs by gathering insights directly from patients and healthcare providers through surveys and focus groups. Additionally, staying informed about the regulatory landscape in your target markets will help ensure compliance and smooth market entry.

Leads 52

Leads Pharma Marketing Healthcare Provider 52

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). Providing Alternative Treatment Suggestions. At the same time, patient portals have always been considered one of the most efficient tools for patient engagement.

Pharma 105

Pharma Patients Physicians Healthcare Provider 105

Pharmaceutical Representative Training

MARCH 17, 2025

This issue can be prevented by combining diverse information from different teams into a single, straightforward outcome by using data unification tools and platforms. Depending on their area of expertise or prior involvement, healthcare providers may receive individualized study summaries, clinical trial data, and educational materials.

Media 52

Media Sales Pharma Healthcare 52

InCrowd

AUGUST 11, 2022

with the strongest opinions being on accuracy of the tests and the importance of consulting with a healthcare provider. We asked respondents to elaborate on how someone who is interested in accessing genetic counseling should go about the process of contacting a Genetic Counselor through a healthcare provider.

Healthcare Provider 130

Healthcare Provider Consulting Healthcare Healthcare 130

Referral MD

OCTOBER 23, 2024

Prior authorization is a crucial healthcare topic related to the relationship between a patient, their healthcare provider, and the insurance company. This blog will outline everything you need to know about prior authorization , its definition, and its importance to healthcare. What is prior authorization?

Healthcare 91

Healthcare Healthcare Insurance Healthcare Provider 91

Pharmaceutical Technology

AUGUST 4, 2022

Soaring patient numbers are stretching hospital capacity across the globe, forcing healthcare providers and their partners to think laterally about how to meet the demand without doubling their resources. Breaking down the opportunities. There are two main dimensions through which digital health solutions can have a significant impact.

Healthcare Provider 143

Healthcare Provider Pharma Consulting Healthcare 143

Nixon Gwilt Law

MARCH 24, 2025

CCPA), states like Washington, through its My Health My Data Act (MHMDA), are diving headfirst into their own regulations around health information privacy. HIPAA Refresher HIPAA is a federal law that sets national standards for the protection and handling of protected health information (PHI).

Healthcare 52

Healthcare Healthcare Government Healthcare Provider 52

Referral MD

SEPTEMBER 11, 2024

By analyzing patient data, AI algorithms can provide doctors with a holistic view of a patient’s health, allowing for faster, more precise diagnoses and informed recommendations on which specialist to consult. AI can quickly analyze information and generate insights that improve decision-making.

Patients 85

Patients Healthcare Provider Healthcare Healthcare 85

Referral MD

JANUARY 19, 2024

How do healthcare providers benefit from patient engagement tools and other healthcare software solutions? Patient-centric care is more critical than ever in today’s fast-paced healthcare landscape. Healthcare providers must deliver high-quality medical services and engage with patients effectively and efficiently.

Management 77

Management Patients Customer Relationship Management CRM 77

PM360

FEBRUARY 17, 2025

Cognitive and negative symptoms may be under-appreciated by healthcare providers and unknown to people with schizophrenia and their caregivers. Look Beyond Stable seeks to dispel misconceptions surrounding schizophrenia while providing informative resources to those who need them.

Pharma 52

Pharma Healthcare Provider Education Marketing 52

Referral MD

DECEMBER 6, 2024

Introduction Consumers can compare options, read reviews, and make informed purchase decisions in nearly every industry. From buying a television to booking a vacation, we expect to have all the necessary information. Yet in healthcare, one of the most critical services, patients often face barriers to access and information.

Healthcare 87

Healthcare Healthcare Patients Healthcare Provider 87

Referral MD

SEPTEMBER 12, 2024

Creating a seamless, patient-centered journey also ensures that individuals feel valued and respected, directly influencing their loyalty and trust in the healthcare provider. However, this goal is often hindered by incompatible systems, varying data standards, and legacy technologies that create information silos.

Healthcare 94

Healthcare Healthcare Healthcare Provider Patients 94

Teachntest

JANUARY 5, 2023

It is typically written by a physician or other authorized healthcare provider and given to the patient, who then takes it to a pharmacy to have it filled. Definition: A prescription is a written order for a patient to receive a medication or treatment.

Prescription 84

Prescription Healthcare Provider Physicians Healthcare 84

Pharma Marketing Network

MARCH 13, 2025

Digital platforms provide a more targeted approach, reaching specific patient demographics based on health interests and search behavior. Google Ads and Paid Search : Patients frequently search for information about treatments and symptoms. Email marketing campaigns can keep healthcare professionals informed about drug developments.

Pharma 59

Pharma Physicians Education Media 59

PM360

JANUARY 24, 2025

The most prominent among them include: AI misinterpretation of critical information: As an example, a team might ask ChatGPT to answer a question, and the AI engine may deliver an impressive volume of information, while misaligning with the core business, leading to conclusions that are either overvalued or flat-out wrong.

Marketing 64

Marketing Pharmaceutical Pharma Sales pitches 64