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After protests, pharma industry reaches 'landmark' drug spending deal with UK government

Fierce Pharma

s drug pricing policy, the pharma industry has secured a new government spending deal featuring a higher revenue cap and an innovative drug-friendly rebate mechanism. s drug pricing policy, the pharma industry has secured an improved government spending deal. After blasting the U.K.’s After blasting the U.K.’s

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The debate on DTC marketing is going to heat up again

World of DTC Marketing

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. 2wo: DTC marketing is one of the reasons prescription drugs cost so much. DTC ads raise awareness around health conditions.

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US Prescription Drug Costs More Than Double Those in Canada [Sponsored]

MedCity News

look to Canada for more affordable prescription options since the Canadian government regulates drug costs. Increasingly, patients in the U.S. Some companies have noticed and are beginning to capitalize on the demand.

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The drug industry can’t fight change

World of DTC Marketing

Politico reported Thursday that in recent private discussions with lawmakers, pharmaceutical lobbyists have explicitly invoked the industry’s role in the rapid development of coronavirus vaccines as an argument against proposed fixes for out-of-control prescription drug costs and other regulations. Bernie Sanders (I-Vt.),

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The clock is ticking on healthcare’s excessive profiteering

World of DTC Marketing

The company’s policies for pricing have more than once prompted congressional hearings, as in the case of Truvada , a drug to combat HIV transmission that was developed in part with the aid of government grants and that earned Gilead more than $30 billion in revenue. for each Medicaid prescription, which accounted for 9.5%

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Corporations: “get healthcare costs under control”

World of DTC Marketing

SUMMARY: A new survey from the Kaiser Family Foundation and the Purchaser Business Group on Health shows signs that corporate executives might be warming to the idea of government getting more involved to rein in the excesses of the healthcare system. It’s affecting their bottom lines, and they won’t stand for that.

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Biden proposes subsidizing drug middlemen for insulin

World of DTC Marketing

Under the bill proposed, Medicare beneficiaries and those insured through private plans would pay no more than $35 for a 30-day insulin prescription, or the lesser of $35 or 25% of the plan’s negotiated price for a 30-day prescription. This could cost taxpayers billions over the year.

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