World of DTC Marketing

JULY 28, 2022

Nationwide, prescription drug spending last year is estimated to be $328 billion among all payers, including private insurance, Medicare Part D, and patients’ out-of-pocket expenses. Nearly 9 in 10 older adults take prescription medication. Still, the pharma industry is fighting hard to keep it off the table.

Pharma 256

Pharma Prescription Pharmaceutical Manufacturing 256

MedCity News

JUNE 12, 2023

During Covid-19, governing agencies loosened regulatory requirements and increased incentives for DTx. The conventional pharmaceutical approach failed an industry leader due to government inaction and lack of private payer support. Fortunately, this propelled innovation, and transitioned DTx from up-and-coming to a high-demand field.

Food and Drug Administration 263

Food and Drug Administration Prescription Government FDA 263

MedCity News

AUGUST 29, 2023

Under the program, the federal government will be able to negotiate the price for selected drugs for the first time. HHS released the first 10 drugs selected for the Medicare Drug Price Negotiation Program. These drugs include Eliquis, Jardiance and Xarelto.

Government 288

Government Prescription Biopharma 288

World of DTC Marketing

MARCH 31, 2022

Under the bill proposed, Medicare beneficiaries and those insured through private plans would pay no more than $35 for a 30-day insulin prescription, or the lesser of $35 or 25% of the plan’s negotiated price for a 30-day prescription. This could cost taxpayers billions over the year.

Insurance 240

Insurance Prescription Manufacturing Sales 240

World of DTC Marketing

SEPTEMBER 16, 2021

According to the Times “, the United States pays higher prices for prescription drugs than any of its peers — about 250 percent of the price paid on average by other Organization for Economic Cooperation and Development countries, according to a recent report from the RAND Corporation. IMO the drug industry is delaying the inevitable.

Patients 214

Patients Government Insurance Prescription 214

Evolve Your Success

APRIL 23, 2025

It is a product, right now that you know, you’ve got to go through a specialty pharmacy hub of which a doctor writes a prescription. Through our system, that hub gets a prescription. A while back, maybe a little bit before I started, usually you write a prescription and there was nobody controlling for the insurance.

Medical sales 130

Medical sales Sales Medical Healthcare 130

World of DTC Marketing

DECEMBER 20, 2021

While the federal government has proposed negotiating the cost of drugs with pharma for Medicare, it still ignored the high costs hidden in plain sights, like patients who rely too much on prescription medications to tackle health problems addressed with lifestyle changes. It’s not going to be easy but using incentives can help.

Healthcare 209

Healthcare Healthcare Insurance Prescription 209

Pharmaceutical Technology

MAY 14, 2024

The UK Government is set to revise legislation, allowing professionals to supply naloxone, an opioid overdose antidote, without prescription.

Government 52

Government Prescription 52

World of DTC Marketing

OCTOBER 5, 2021

Seventy-nine percent of Americans think the price of prescription drugs is “unreasonable,” according to a 2019 Kaiser Family Foundation poll , and about 9 in 10 say they support the idea of the government negotiating prices. Via Axios “The 10 highest-selling drugs in the U.S. sales revenue more than triple the rest of the world.

Pharma 241

Pharma Sales Insurance Government 241

World of DTC Marketing

JULY 17, 2022

But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. Payers also face hurdles, so patients must obtain permission before filling a prescription. Novo Nordisk more than doubled its sales targets for obesity drugs to $3.7bn by 2025.

Side effects 209

Side effects Doctors Insurance Prescription 209

World of DTC Marketing

JUNE 18, 2021

If you want a great example of government dysfunction, read the GAO report. INSIGHT: The most advertised drugs are the ones that appeal to the largest audiences, and seniors take and need more prescription drugs. No wonder the trust in the Federal Government is declining. So let’s look at the contents.

Government 187

Government Manufacturing Prescription Leads 187

World of DTC Marketing

MARCH 8, 2021

Forget the fact that prescription drugs only account for $.10 These additional cost pressures would be borne not only by consumers and businesses but by states and the federal government as well, adding to already mounting mandatory spending burdens. Millennials now make up the largest share of the U.S.

Healthcare 310

Healthcare Healthcare Insurance Media 310

PM360

DECEMBER 20, 2024

Pharmacies are also feeling the impact, as unaffordable medication costs lead to prescription abandonment, undermining long-term care plans. Additionally, with high-deductible health plans (HDHPs) becoming more common, many patients report financial stress, postponing care, and skipping prescription refills to avoid unexpected costs.

Patients 52

Patients Prescription Retail Insurance 52

pharmaphorum

SEPTEMBER 5, 2022

Sam Crowther, founder and CEO of cybersecurity company Kasada, tells us about a recent discovery his company made that revealed tens of thousands of accounts with prescription drug attachments in major online pharmacies had been compromised. So, suppose I want to go and buy some Oxycodone, Adderall, or any other prescription painkiller.

Prescription 138

Prescription Sales Distribution Doctors 138

World of DTC Marketing

NOVEMBER 3, 2021

KFF Tracking Poll found large majorities support allowing the federal government to negotiate and this support holds steady even after the public is provided the arguments being presented by parties on both sides of the legislative debate (83% total, 95% of Democrats, 82% of independents, and 71% of Republicans). Why did it happen?

Government 173

Government Pharma Manufacturing Pharmaceutical research 173

World of DTC Marketing

APRIL 12, 2022

It also raises healthcare costs for public and private insurers alike.

Healthcare 209

Healthcare Healthcare Insurance Physicians 209

Pharmaceutical Technology

OCTOBER 13, 2022

Melatonin has a prescription-only status and is strictly regulated in the UK, making this the first time it has been approved for use in this indication. Colonis then sent a corrective letter to the recipients, but a Prescription Medicines Code of Practice Authority panel pointed out that it didn’t specify this was required by the MHRA.

Prescription 59

Prescription Medicine Sales Safety 59

Pharma Marketing Network

MARCH 26, 2025

Pharma companies are leveraging AI to: Personalize HCP and patient outreach Optimize digital ad placements Generate high-volume content at scale Predict prescription patterns Analyze social listening data for insights These applications offer the promise of real-time engagement, data-driven decisions, and measurable ROI.

Marketing 64

Marketing Pharma Government Training 64

World of DTC Marketing

JUNE 3, 2021

The system floods the streets with drugs from fraudulent prescriptions. By keeping money local, employing modern best practices, and leveraging supportive local, state and federal government, health care can prove twice as effective at half the price. Incentives allow carriers to keep 30%-40% of the money they get back from fraud.

Insurance 198

Insurance Education Electronics Prescription 198

Pharma Marketing Network

APRIL 16, 2025

Sales and Claims Data Prescription claims, formulary access, and sales data provide downstream indicators of campaign impact and can be used to refine targeting strategies further. Focus on Measurement From brand lift to prescription uptake, define clear KPIs from the start. This real-time insight helps tailor messaging dynamically.

Marketing 59

Marketing Pharma Prescription Networking 59

PharmExec

NOVEMBER 14, 2023

Proposed legislation aims to address pharmacy benefit manager tactics to reduce prescription drug prices.

Management 59

Management Government Prescription 59

Pharmaceutical Commerce

APRIL 9, 2025

Respective industry and government agendas could significantly reshape the US prescription drug market.

Prescription 52

Prescription Government Marketing 52

European Pharmaceutical Review

MARCH 18, 2025

The Prescription Medicines Code of Practice Authority (PMCPA) conducted an in-depth investigation into the case , and requested a further audit from Novo Nordisk. The case was the eighth instance in the past four decades that the ABPIs board has issued this degree of sanction, the industry body highlighted upon announcing the news.

Pharmaceutical 59

Pharmaceutical Prescription Government Medicine 59

pharmaphorum

SEPTEMBER 1, 2022

As the pandemic progressed, the platform evolved to meet other needs that have materialised within the healthcare sector, including recently unveiling its “Visitless Prescriptions” service. “We are currently focused on offering a convenient way to get prescriptions. Both drugs are accessible via prescription only.

Medical 98

Medical Prescription Doctors Physicians 98

World of DTC Marketing

JUNE 22, 2021

Many people want the government to protect the consumer. A much more urgent problem is to protect the consumer from the government.” ? Analysts expect that Medicare and its enrollees, who pay a share of their prescription drug costs, will spend $5.8 Can a pharma company serve both shareholders and patients? Milton Friedman.

Patients 156

Patients Food and Drug Administration Pharma Government 156

European Pharmaceutical Review

OCTOBER 24, 2023

Contributing factors include greater demand for prescription drugs , advancements in the designing and printing of labels, high investments as well as pharmaceutical sales, plus high research and development (R&D) expenditures on pharmaceuticals and government initiatives. percent in 2022.

Pharmaceutical 118

Pharmaceutical Marketing Medicine Pharmaceutical Sales 118

World of DTC Marketing

NOVEMBER 11, 2020

The top 50 articles garnered more than 12 million shares, comments, and reactions this year, mostly on Facebook” Despite the rise in online health seekers, pharma is not part of the solution to combat fake health news.

Media 195

Media Pharma Marketing Government 195

World of DTC Marketing

OCTOBER 26, 2021

It’s been more active as pharma has been showering politicians with money to fight the government’s proposal to negotiate prices for Medicare. Repeat visitors to your website should not see the same page as first-time visitors. 3hree: Don’t ignore the negative buzz over pharma and politics.

Marketing 199

Marketing Pharma Doctors Government 199

pharmaphorum

DECEMBER 15, 2022

A pharma industry organisation has warned that record levels of revenue clawback from the UK government is threatening “footprint, R&D and manufacturing investments” in the country. billion (around $4 billion) in revenue to the government – 26.5% Returns have risen sharply from £0.6 billion in 2021 to £1.8

Pharma 72

Pharma Government Manufacturing Medicine 72

PM360

JULY 25, 2024

GoodRx, the leading prescription savings platform in the U.S., Mr. Clark has joined the Board’s Nominating and Corporate Governance Committee and will also serve as the chairperson of the Board’s newly established Innovation Committee. Clark brings over 35 years of pharmaceutical and healthcare expertise to GoodRx.

Prescription 52

Prescription Government Healthcare Healthcare 52

Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. The process of approval was simple: once the data showed the efficacy, safety and reliability to the regulatory agencies, the drug was approved. The product was then targeted to specific physicians and dispensed to pharmacies.

Marketing 91

Marketing Key account management Pharma Healthcare 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. – Government agencies. – Government agencies. The process of approval was simple: once the data showed the efficacy, safety and reliability to the regulatory agencies, the drug was approved. – Channel. – Stakeholders.

Marketing 91

Marketing Key account management Pharma Healthcare 91

Nixon Gwilt Law

DECEMBER 6, 2021

For the first time, the Drug Enforcement Agency (“DEA”) is becoming directly involved in the telepharmacy space, an industry that the DEA has not previously regulated aside from the loose application of its existing regulations governing online pharmacies.

Prescription 52

Prescription Distribution Government Medical 52

Pharmaceutical Technology

DECEMBER 15, 2022

They requested recognition that the prescription medicines sector is critical in the EU and that national emergency plans for gas/oil supplies should apply, reducing the complexity and cost of regulatory compliance and reform of medicines procurement and pricing models.

Medicine 98

Medicine Transportation Manufacturing Pharma 98

PM360

APRIL 7, 2023

What other policy issues or potential changes by the government should companies be aware of? This is especially significant for manufacturers of high-cost specialty drugs, who will now face a recurring additional 20% charge on virtually every prescription fill.

Manufacturing 97

Manufacturing Insurance Marketing Government 97

Clarify Health

MAY 17, 2021

With this launch, its life sciences products draw upon an expanded and extensive set of individual-level, de-identified SDoH factors, which are linked together with government and commercial claims, clinical, and prescription and dispensing data.

Transportation 52

Transportation Healthcare Provider Prescription Government 52

European Pharmaceutical Review

APRIL 13, 2023

The Schedule 1 classification means that these substances cannot be administered by doctors and, though they may be used for the purposes of research a government licence is often required. These restrictions provide the first obstacles to scientific research and commercial development.

Medicine 131

Medicine Food and Drug Administration Doctors Medical 131