World of DTC Marketing

APRIL 21, 2021

.” J&J has had problems in the past, but they’re trying to be an ethical and responsible pharma company. Pharma is a big business. It’s not just big pharma that’s raking in money. for each Medicaid prescription, which accounted for 9.5% Pfizer is a company focused on one thing only: profits.

Insurance 273

Insurance Prescription Government Pharma 273

pharmaphorum

DECEMBER 15, 2022

A pharma industry organisation has warned that record levels of revenue clawback from the UK government is threatening “footprint, R&D and manufacturing investments” in the country. billion (around $4 billion) in revenue to the government – 26.5% billion (around $4 billion) in revenue to the government – 26.5%

Pharma 72

Pharma Government Manufacturing Medicine 72

Contrarian Sales Techniques

NOVEMBER 18, 2024

In Malaysia, the price of your meds can vary a lot depending on whether you’re at a government clinic, a private hospital, or your neighbourhood pharmacy. Government clinics sell them at heavily subsidized rates, sometimes even free. So, a medicine that costs RM5 at a government clinic might go for RM50 or more at a private hospital.

Medicine 40

Medicine Government Prescription Pharmaceutical Sales 40

PM360

JULY 25, 2024

GoodRx, the leading prescription savings platform in the U.S., Mr. Clark has joined the Board’s Nominating and Corporate Governance Committee and will also serve as the chairperson of the Board’s newly established Innovation Committee. Clark brings over 35 years of pharmaceutical and healthcare expertise to GoodRx.

Prescription 52

Prescription Government Healthcare Healthcare 52

World of DTC Marketing

MAY 2, 2021

SUMMARY: A new survey from the Kaiser Family Foundation and the Purchaser Business Group on Health shows signs that corporate executives might be warming to the idea of government getting more involved to rein in the excesses of the healthcare system. How does pharma respond? Big changes are coming. Meanwhile For Health Insurers.

Healthcare 277

Healthcare Healthcare Insurance Government 277

World of DTC Marketing

APRIL 7, 2021

QUICK READ: The compensation for pharma CEOs is starting to be reported and it’s off the charts. Pharma, PBM, and health insurance CEOs earn hundreds of millions of dollars to do one thing; make their companies a lot of money. Government funding contributed to research associated with all 210 new drugs approved by the U.S.

Healthcare 162

Healthcare Healthcare Food and Drug Administration Pharma 162

World of DTC Marketing

SEPTEMBER 9, 2021

The drug industry is trying to convince voters that government negotiations with drug companies will lead to less innovation. If pharma is a business, they will find a way to develop, buy, or acquire new drugs. But even though the government may be saving money, ordinary taxpayers probably won’t see any discounts.

Healthcare 222

Healthcare Healthcare Government Insurance 222

World of DTC Marketing

DECEMBER 20, 2021

While the federal government has proposed negotiating the cost of drugs with pharma for Medicare, it still ignored the high costs hidden in plain sights, like patients who rely too much on prescription medications to tackle health problems addressed with lifestyle changes. employers during June and July 2021.

Healthcare 209

Healthcare Healthcare Insurance Prescription 209

World of DTC Marketing

AUGUST 7, 2022

Researchers found that physicians don’t think very highly of health insurance companies and believe they’re putting patients at risk with policies such as prior authorizations ahead of filling prescriptions. Pricing for prescription drugs is about as transparent as airline fares. Health and the piggy bank. Schumer (D-N.Y.)

Insurance 263

Insurance Doctors Government Physicians 263

pharmaphorum

NOVEMBER 16, 2022

Walmart has become the latest big pharmacy chain in the US to put forward a settlement to resolve claims it contributed to the national opioid crisis by failing to regulate prescriptions at its outlets. billion for Mallinckrodt , and $450 million for Endo Pharma. The retail giant has confirmed it has offered $3.1

Prescription 52

Prescription Government Retail Pharma 52

World of DTC Marketing

JUNE 22, 2021

(New York Times ) If you spend any time reading pharma PR releases, you’ll see over and over again corporate managements stressing the importance of the shareholder. Can a pharma company serve both shareholders and patients? Many people want the government to protect the consumer. Milton Friedman.

Patients 156

Patients Food and Drug Administration Pharma Government 156

World of DTC Marketing

MARCH 8, 2021

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. Forget the fact that prescription drugs only account for $.10 The explanation of why is actually quite simple.

Healthcare 310

Healthcare Healthcare Insurance Media 310

Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. A primary challenge for pharma and bio-tech companies is how to identify the right stakeholders in the approval process. Pharma and bio-tech companies need to adopt more innovative market access tactics to succeed.

Marketing 91

Marketing Key account management Pharma Healthcare 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. the evolving healthcare industry, pharma and bio-tech companies are now focusing on each component of market access: – Price. – Government agencies. – Government agencies. – Channel. – Stakeholders.

Marketing 91

Marketing Key account management Pharma Healthcare 91

PM360

SEPTEMBER 15, 2022

This included missing scheduled preventive care (58%); not getting treatment for severe mental or physical health issues that emerged after the start of the pandemic (51%); and not picking up a prescription or missing one or more doses of a prescribed medication (15%). patients and big data sources. conditions. Expand consumer education.

Patients 59

Patients Pharma Healthcare Healthcare 59

World of DTC Marketing

OCTOBER 26, 2021

Second, I see that in most markets and health conditions, micro-segments have different needs from online health sites, including pharma product sites. I typically attack this with the following: 1ne : The most important metric of any pharma website is not visitors; it’s time and pages viewed, better known as engagement.

Marketing 199

Marketing Pharma Government Doctors 199

Eversana Intouch

FEBRUARY 23, 2023

Let’s talk about the current economic uncertainty and what it means for pharma marketers. Shifts in government healthcare policy and funding. What does this mean for pharma marketers? What’s the current situation? Practice ownership financial challenges. Reduction in support staff. Payers: Elevated cost-cutting.

Marketing 52

Marketing Pharma Patients Insurance 52

Eversana Intouch

FEBRUARY 23, 2023

Let’s talk about the current economic uncertainty and what it means for pharma marketers. Shifts in government healthcare policy and funding. What does this mean for pharma marketers? What’s the current situation? Practice ownership financial challenges. Reduction in support staff. Payers: Elevated cost-cutting.

Marketing 52

Marketing Pharma Patients Insurance 52

World of DTC Marketing

NOVEMBER 11, 2020

The top 50 articles garnered more than 12 million shares, comments, and reactions this year, mostly on Facebook” Despite the rise in online health seekers, pharma is not part of the solution to combat fake health news. With a new administration due to take charge my feeling is that social media’s day of reckoning is soon coming.

Media 195

Media Pharma Marketing Government 195

Contrarian Sales Techniques

NOVEMBER 19, 2024

For pharma sales reps, this shift changes the conversation. As someone in pharma sales, I see the impact this has on our market. This expansion is driven by factors such as the increasing prevalence of chronic diseases, rising healthcare costs, and government initiatives promoting the use of cost-effective generic drugs.

Medicine 40

Medicine Pharma sales reps Healthcare Provider Healthcare 40

pharmaphorum

SEPTEMBER 1, 2022

As the pandemic progressed, the platform evolved to meet other needs that have materialised within the healthcare sector, including recently unveiling its “Visitless Prescriptions” service. “We are currently focused on offering a convenient way to get prescriptions. Both drugs are accessible via prescription only.

Medical 97

Medical Prescription Doctors Physicians 97

PM360

MAY 21, 2024

The cost of filling a prescription can keep 21% of patients from getting an Rx, and one in ten patients will modify their treatment plan because of cost, according to recent polling data from KFF. It all starts with reaching HCPs and pharmacists across POC platforms with program information at the points of prescription and dispensing.

Electronics 52

Electronics Prescription Pharmaceutical manufacturing Patients 52

Contrarian Sales Techniques

FEBRUARY 24, 2023

RM120 million for Skim Perubatan Madani to help the poor access health services, which may indicate potential opportunities to work with government-sponsored healthcare programs to provide access to medical products and services. Medical sales reps can suggest exploring this area of innovation to their management.

Medical sales reps 52

Medical sales reps Medical sales Medical Sales 52

Contrarian Sales Techniques

FEBRUARY 29, 2024

In this blog post, I’d like to go deeper into that world, and not just finding an entry-level position in a Pharma company. prescription drugs, medical devices), or specific companies. Regulatory compliance: Familiarize yourself with relevant regulations that govern pharmaceutical sales practices.

Sales 52

Sales Pharmaceutical Sales Pharma Networking 52

European Pharmaceutical Review

NOVEMBER 15, 2022

As ISPE GAMP 5 Second Edition notes in the preface “Operating in a highly regulated industry may lead practitioners to apply prescriptive and rigid compliance-based approaches that are not commensurate with and not effective in managing any actual risk to the product and the patient.”

Manufacturing 98

Manufacturing Pharma Food and Drug Administration Safety 98

Pharmaceutical Technology

DECEMBER 15, 2022

They requested recognition that the prescription medicines sector is critical in the EU and that national emergency plans for gas/oil supplies should apply, reducing the complexity and cost of regulatory compliance and reform of medicines procurement and pricing models. Inflation can damage production viability of European drugs.

Transportation 98

Transportation Medicine Manufacturing Pharma 98

Pharmaceutical Technology

FEBRUARY 1, 2023

Currently, GSK’s GSK 3844766A (RSVPreF3 OA) and Pfizer’s vaccine candidate RSVpreF (PF-06928316) may reach FDA approval first, having Prescription Drug User Fee Act (PDUFA) dates of May 3 and May 31, respectively. The post Race to the finish: pharma edges closer to approval with RSV vaccines appeared first on Pharmaceutical Technology.

Pharma 64

Pharma Pharmaceutical Patients Healthcare Provider 64

pharmaphorum

SEPTEMBER 26, 2022

Brown isn’t a newbie to the pharma sector, however, having previously held roles at UK drugmaker AstraZeneca and medical device player Smith & Nephew, as well as serving as a non-executive director and audit chair at Roche, before stepping down from that role today. Julie Brown. billion and $1.9 billion, respectively.

Management 52

Management Pharma Biopharma Prescription 52

PM360

APRIL 7, 2023

What other policy issues or potential changes by the government should companies be aware of? This is especially significant for manufacturers of high-cost specialty drugs, who will now face a recurring additional 20% charge on virtually every prescription fill. The 340B battle will rage on.

Manufacturing 97

Manufacturing Insurance Government Marketing 97

Pharmaceutical Representative Training

JUNE 22, 2024

Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma.

Sales 52

Sales Pharmaceutical Ethics Pharmaceutical Sales 52

pharmaphorum

NOVEMBER 1, 2022

a power Visa and ultimately the government could not deny. Along their journey, specialty pharma patients interact with a series of siloed institutions: clinics, specialty pharmacies, copay program vendors, patient assistance programs, nurses, etc. To diagnose the problem facing specialty pharma, a brief history lesson is in order.

Patients 98

Patients Electronics Healthcare Healthcare 98

PM360

NOVEMBER 14, 2023

However, in August news outlets reported that even with industry and government initiatives to lower the cost of insulin, the implementation had been slow due to healthcare system “mechanics,” and a significant number of consumers had not yet benefited from the $35 insulin options.

Retail 52

Retail Pharmaceutical manufacturing Sales Insurance 52

Clarivate

SEPTEMBER 5, 2024

With the passage of the Inflation Reduction Act (IRA), the United States government gained the ability to directly negotiate drug prices with manufacturers. Starting in 2026, the first ten self-administered Part D drugs in the law’s cross hairs will receive price cuts of 38%-79%.

Insurance 52

Insurance Marketing Manufacturing Prescription 52

Eversana Intouch

MARCH 19, 2024

They are more likely than men to suffer chronic conditions and use prescription drugs across all age groups. Brands like Bodyform, Modybodi and many other pharma brands are leading women’s healthcare marketing to highlight the raw, authentic emotions that come with being a woman, but are rarely acknowledged.

Healthcare 59

Healthcare Healthcare Marketing Prescription 59

Contrarian Sales Techniques

DECEMBER 15, 2022

million for the prescriptions that Chun wrote for Subsys. He noted that the government's efforts to combat fraud and corruption are vital to the healthcare system's success. This division focuses on the abuse and fraud of prescription opioids by healthcare professionals. Medicare Part D paid about $4.5

Sales 52

Sales Prescription Healthcare Healthcare 52

pharmaphorum

DECEMBER 23, 2022

Given the demand to deliver a steady stream of content to meet HCPs’ needs, pharma marketers must react, create, edit, and adapt quickly. Food and Drug Administration’s Office of Prescription Drug Promotion ( OPDP ).”. Marketing data will surpass health data as a leading signal for pharma advertisers.

Marketing 101

Marketing Sales Medical Patients 101

Pharmaceutical Technology

JANUARY 31, 2023

FDA director Robert Califf gave his prognosis for the pharma industry at this year’s JP Morgan Healthcare Conference in San Francisco over January 9–12. That leaves three years for pharma companies to prepare. Nonetheless, Cailiff expressed optimism about US innovation and adaptability in the face of these changes.

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FDA Prescription Medicine Biopharma 52