MedCity News

JUNE 12, 2023

One of the fastest-growing frontiers of healthcare is Digital Therapeutics (DTx), which utilizes clinically tested software to prevent, treat, and manage a growing range of medical conditions. During Covid-19, governing agencies loosened regulatory requirements and increased incentives for DTx.

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Food and Drug Administration Prescription Government FDA 263

World of DTC Marketing

JULY 28, 2022

Nationwide, prescription drug spending last year is estimated to be $328 billion among all payers, including private insurance, Medicare Part D, and patients’ out-of-pocket expenses. Nearly 9 in 10 older adults take prescription medication. Still, the pharma industry is fighting hard to keep it off the table.

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Pharma Prescription Pharmaceutical Manufacturing 256

World of DTC Marketing

MARCH 31, 2022

Under the bill proposed, Medicare beneficiaries and those insured through private plans would pay no more than $35 for a 30-day insulin prescription, or the lesser of $35 or 25% of the plan’s negotiated price for a 30-day prescription. This could cost taxpayers billions over the year.

Insurance 240

Insurance Prescription Manufacturing Sales 240

World of DTC Marketing

SEPTEMBER 16, 2021

According to the Times “, the United States pays higher prices for prescription drugs than any of its peers — about 250 percent of the price paid on average by other Organization for Economic Cooperation and Development countries, according to a recent report from the RAND Corporation. IMO the drug industry is delaying the inevitable.

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Patients Government Insurance Prescription 214

PM360

DECEMBER 20, 2024

After nearly five years of mounting pressures on the American healthcare system, providers and patients are confronting another challenge that shows no signs of slowing down: skyrocketing medical costs. Pharmacies are also feeling the impact, as unaffordable medication costs lead to prescription abandonment, undermining long-term care plans.

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Patients Prescription Retail Insurance 52

World of DTC Marketing

JULY 17, 2022

A Harvard study found that almost half of Americans are expected to be obese by 2030, accounting for up to 18 percent of healthcare spending on related conditions, ranging from heart disease and stroke to osteoarthritis. . Payers also face hurdles, so patients must obtain permission before filling a prescription.

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Side effects Doctors Insurance Prescription 209

Pharma Marketing Network

APRIL 16, 2025

Imagine launching a brand campaign without guessworkwhere your message reaches the right healthcare professional at the right time on the right channel. HCP-Level Data This includes information about a healthcare providers specialty, prescribing patterns, affiliations, continuing education interests, and engagement history.

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Marketing Pharma Prescription Networking 59

World of DTC Marketing

NOVEMBER 3, 2021

KFF Tracking Poll found large majorities support allowing the federal government to negotiate and this support holds steady even after the public is provided the arguments being presented by parties on both sides of the legislative debate (83% total, 95% of Democrats, 82% of independents, and 71% of Republicans). Why did it happen?

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Government Pharma Manufacturing Pharmaceutical research 173

Pharma Marketing Network

MARCH 26, 2025

Pharma companies are leveraging AI to: Personalize HCP and patient outreach Optimize digital ad placements Generate high-volume content at scale Predict prescription patterns Analyze social listening data for insights These applications offer the promise of real-time engagement, data-driven decisions, and measurable ROI.

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Marketing Pharma Government Training 64

pharmaphorum

SEPTEMBER 1, 2022

“We have created the first telehealth company that makes healthcare services available regardless of a patient’s ability to pay. I have always been passionate about improving the efficiency and equity of healthcare. One of my biggest regrets with Zocdoc is that we didn’t do enough to ensure everyone has access to healthcare.

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Medical Prescription Doctors Physicians 98

Pharmaceutical Technology

OCTOBER 13, 2022

The UK’s Medicines and Healthcare Products Regulatory Agency (MHRA) has approved Colonis Pharma’s melatonin oral solution for the treatment of sleep-onset insomnia in children and adolescents with attention-deficit hyperactivity disorder (ADHD). Prescription-only vs OTC. Colonis Pharma is a subsidiary company within Clinigen.

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Prescription Medicine Sales Safety 59

Eversana Intouch

MARCH 19, 2024

And this month, we’re bringing to light the challenges in women’s healthcare that we can help solve and make history together. When it comes to healthcare, however, this model often fails to consider the good of all. When it comes to healthcare, however, this model often fails to consider the good of all.

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Marketing Healthcare Healthcare Prescription 59

PM360

JULY 25, 2024

Clark brings over 35 years of pharmaceutical and healthcare expertise to GoodRx. GoodRx, the leading prescription savings platform in the U.S., Mr. Clark brings to GoodRx over 35 years of experience in the pharmaceutical and healthcare industries. today announced the election of Ian T. Clark to its Board of Directors.

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Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. – Understand the rapid changes in healthcare that may affect your product. The process of approval was simple: once the data showed the efficacy, safety and reliability to the regulatory agencies, the drug was approved.

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Marketing Key account management Pharma Healthcare 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. the evolving healthcare industry, pharma and bio-tech companies are now focusing on each component of market access: – Price. – Government agencies. – Government agencies. – Channel. – Stakeholders. – Channel.

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Marketing Key account management Pharma Healthcare 91

Clarify Health

MARCH 16, 2021

If you could wave a magic wand to fix one problem in healthcare, how would you do it? Our answer: we would unleash an exchange of information between patients, providers, health plans, and life sciences companies to create healthcare data insights that pinpoint how to root out waste and improve outcomes.

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Clarify Health

DECEMBER 21, 2021

The No Surprises Act and Transparency in Coverage Rule The past two years have been monumental for healthcare transparency and reporting regulations. According to the federal government, out-of-network surprise billing occurs 10 million times a year. Let’s take a closer look at each one and how they will impact health plans.

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Healthcare Healthcare Networking Healthcare Provider 52

pharmaphorum

NOVEMBER 1, 2022

a power Visa and ultimately the government could not deny. The healthcare industry earnestly embarked on its first major digital transformation in the 1990s, when the large-scale transition to electronic recordkeeping began. healthcare facilities were found to have an EHR system fully implemented by 2004.

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Patients Electronics Healthcare Healthcare 98

Referral MD

MAY 4, 2022

The need to attract new patients through digital means is forcing healthcare into a new era of on-demand patient consumerism. The development of new platforms and technologies drive healthcare organizations to adapt in an effort to give consumers of our services exactly what they want. What do they want?

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Contrarian Sales Techniques

FEBRUARY 24, 2023

Seizing Opportunities for Medicines and Medical Devices Supply As a medical sales representative serving the healthcare industry, several items in the latest budget announcement are relevant. The government's focus on improving and upgrading hospitals, which may present opportunities to provide medical equipment and supplies.

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Clarify Health

MAY 17, 2021

With this launch, its life sciences products draw upon an expanded and extensive set of individual-level, de-identified SDoH factors, which are linked together with government and commercial claims, clinical, and prescription and dispensing data.

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Transportation Healthcare Provider Prescription Government 52

PM360

MAY 21, 2024

The cost of filling a prescription can keep 21% of patients from getting an Rx, and one in ten patients will modify their treatment plan because of cost, according to recent polling data from KFF. When treatments are missed or reduced, health outcomes suffer.

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Electronics Prescription Pharmaceutical manufacturing Patients 52

pharmaphorum

DECEMBER 23, 2022

In 2022, life sciences companies have been hard at work breaking down silos to better serve patients and healthcare professionals (HCPs). Food and Drug Administration’s Office of Prescription Drug Promotion ( OPDP ).”. Medical’s existing data silos and the need for stronger data governance will add to the challenge.

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Marketing Sales Medical Patients 106

Clarify Health

JANUARY 6, 2021

Like all of our software products, Clarify Portfolio is built on our healthcare analytics platform. Its insights draw upon our proprietary patient-level, longitudinal health data sets that span over 300M lives of government and commercial claims, lab, prescription, and social determinants data.

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Prescription Marketing Government Healthcare 52

European Pharmaceutical Review

APRIL 13, 2023

The Schedule 1 classification means that these substances cannot be administered by doctors and, though they may be used for the purposes of research a government licence is often required. These restrictions provide the first obstacles to scientific research and commercial development.

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Medicine Food and Drug Administration Doctors Medical 131

Contrarian Sales Techniques

NOVEMBER 18, 2024

In Malaysia, the price of your meds can vary a lot depending on whether you’re at a government clinic, a private hospital, or your neighbourhood pharmacy. Government clinics sell them at heavily subsidized rates, sometimes even free. So, a medicine that costs RM5 at a government clinic might go for RM50 or more at a private hospital.

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Medicine Government Prescription Pharmaceutical Sales 40

Contrarian Sales Techniques

DECEMBER 15, 2022

Jung, a US District Judge, to four years in prison for his role in a healthcare fraud scheme. million for the prescriptions that Chun wrote for Subsys. He noted that the agency and its partners work to protect the nation's healthcare system from the effects of greed and deception. Medicare Part D paid about $4.5

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pharmaphorum

JULY 4, 2022

T1D Moonshot aims to change that by bringing knowledgeable partners together from various sectors of the healthcare community to explore innovative ways to prevent and treat T1D. We want to be prescriptive. In the US alone, 37.3 million Americans live with diabetes, with 1.6 million having type 1 diabetes (T1D).

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Management Distribution Prescription Doctors 106

Veeva

AUGUST 15, 2021

Veeva OpenData has one of the most accurate customer reference data sets available in the market and provides access to a wide profile of healthcare professionals and healthcare organisations in Singapore. Veeva OpenData provides trusted customer reference data to help pharmaceutical companies better engage with their customers.

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Clarify Health

NOVEMBER 30, 2022

SAN FRANCISCO, CA, November 30, 2022 – For the third time this year, Clarify Health , a leading healthcare analytics platform company, is being honored by Frost & Sullivan. Improving clinical trial diversity is an important step toward tackling undeniable disparities in healthcare,” said Clarify Health President Todd Gottula. “We

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Clarify Health

JANUARY 26, 2022

These data are linked to government and commercial claims, clinical, prescription and dispensing data, covering over 300 million patient lives. Greater clinical trial diversity has an important role to play in tackling undeniable disparities in healthcare,” said Jean Drouin, MD, CEO, Clarify Health.

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Recruitment Transportation Physicians Education 52

Contrarian Sales Techniques

OCTOBER 7, 2024

It's understanding your audience, their needs, and the ever-evolving dynamics of healthcare. Connecting with the emotional side of healthcare can be your greatest sales weapon. This short story digs into the human element behind the sales goals , showing that the best results come when we focus on the people behind the prescriptions.

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Medical sales Sales Medical Doctors 52

Nixon Gwilt Law

JULY 26, 2024

Food as Medicine (FaM), also referred to as ‘Food Is Medicine’ or ‘Food Is Health,’ is playing a significant role in the ever-evolving healthcare landscape. These stakeholders often collaborate to further their shared goals of improving the health of individuals and the population as a whole while reducing the overall cost of healthcare.

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Food Medicine Insurance Retail 52

Pharmaceutical Technology

JANUARY 6, 2023

Ex-Novartis sales representative Steven Camburn filed a whistleblower case that claimed Novartis had paid doctors up to $3,500 to participate in educational speaker programs to increase the promotion and prescription of Gilenya. However, Novartis did not get the same reception while facing similar allegations in Greece. Novartis vs Greece.

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Pharmaceutical Doctors Healthcare Provider Prescription 97

Nixon Gwilt Law

JANUARY 16, 2024

We asked our team to share their insights on healthcare innovation, new regulations, and trends we expect to impact your business this year. As a nationally recognized law firm exclusively dedicated to advancing the future of healthcare, Nixon Law Group attorneys think like the innovators they serve. A close second would be Anthropic.”

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Healthcare Healthcare Management Insurance 52

Nixon Gwilt Law

JANUARY 16, 2024

We asked our team to share their insights on healthcare innovation, new regulations, and trends we expect to impact your business this year. As a nationally recognized law firm exclusively dedicated to advancing the future of healthcare, Nixon Gwilt Law attorneys think like the innovators they serve. A close second would be Anthropic.”

Healthcare 52

Healthcare Healthcare Management Insurance 52

Nixon Gwilt Law

JULY 26, 2024

Food as Medicine (FaM), also referred to as ‘Food Is Medicine’ or ‘Food Is Health,’ is playing a significant role in the ever-evolving healthcare landscape. These stakeholders often collaborate to further their shared goals of improving the health of individuals and the population as a whole while reducing the overall cost of healthcare.

Food 52

Food Medicine Insurance Retail 52