Remove Government Remove Healthcare Provider Remove Networking
article thumbnail

Value-based healthcare can help reduce costs

World of DTC Marketing

This means that primary, specialty, and acute care are integrated and that healthcare providers work as a networked team to deliver the best-coordinated care. For example, treatment plans may require the contributions of pharmacists, behavioral health providers, social services, specialists, and more.

article thumbnail

Leveraging Influencer Networks in Pharma Marketing: Strategies for Building Trust and Engagement

Pharma Marketing Network

By leveraging influencer networks, pharmaceutical brands can effectively convey their messages, promote their products, and ultimately improve patient outcomes. This unique dynamic allows pharma companies to reach specific niches, such as patients with rare diseases or healthcare providers specializing in particular fields.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Colombian healthcare reform aims to upend insurance and shift focus to primary care

Pharmaceutical Technology

After months of speculation, Colombia’s government has finally presented a long-awaited draft healthcare reform to congress. It includes a radical overhaul of the public healthcare insurance sector, doing away with the role of the Health Promoting Entities (Entidades Promotoras de Salud, EPS) as intermediaries.

article thumbnail

What health plans should know about healthcare price transparency

Clarify Health

No surprise billing: A breakdown of the key requirements and deadlines in the No Surprises Act The No Surprises Act aims to protect patients from receiving “surprise” (or unexpected) medical bills from a healthcare provider or facility after inadvertently receiving care from an out-of-network provider.

article thumbnail

10 Innovative Trends in Pharma Marketing: Strategies for Industry Success in 2025

Pharma Marketing Network

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. Virtual health consultations, mobile apps, and online portals have made it easier to engage patients and healthcare providers alike. Patient-Centric Marketing Patients want to feel heard.

article thumbnail

10 Little-Known Facts About Medical Sales Jobs in Multinational Pharma Companies in Malaysia

Contrarian Sales Techniques

For instance, in Malaysia, success often requires understanding the dual healthcare system —balancing the needs of government hospitals, private institutions, and rural clinics. MNCs enforce strict global and local compliance standards, ensuring that interactions with healthcare professionals (HCPs) remain ethical and transparent.

article thumbnail

Breaking Down Patient Access Barriers

PM360

Rising medical debt and high out-of-pocket expensesdriven in part by pharmaceutical price hikes, limited insurance coverage, shifts to high-deductible health plans, and the growing complexity of treatmentsplace an unprecedented burden on patients and providers.