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Preventative approach could reduce immunotherapy side effects

European Pharmaceutical Review

Immunotherapy drugs like teclistamab can result in potentially fatal side effects, including CRS and immune cell-associated neurotoxicity syndrome (ICANS). In 2022, the drug was approved by the US Food and Drug Administration (FDA) for these patients. We are going with full steam into an era of immunotherapy.”

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Lilly has a new blockbuster

World of DTC Marketing

Food and Drug Administration approved Eli Lilly’s novel treatment for diabetes. Mounjaro, Lilly’s new diabetes drug, is sure to be in high demand initially after launch, but patients should be aware of its side effects. Will patients look past those side effects to lose weight? A matter of trust?

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Is it too late for Biogen?

World of DTC Marketing

The critics have also expressed concerns about whether the drug’s benefits, which appeared to be modest in studies, are worth the risks of side effects such as brain bleeding that require regular physician monitoring. Food and Drug Administration on Biogen Inc.’s Top researchers who advised the U.S.

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Are new weight loss drugs an answer or problem?

World of DTC Marketing

Unpaid celebrity endorsements include venture capitalist Marc Andreessen, who says the drug completely changed his relationship with food, and Elon Musk, who has cited it on Twitter. It has to persuade patients to sign up for some heinous side effects. So far, the data for Wegovy looks excellent.

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A scientific approach to irrational consumer choices

World of DTC Marketing

A review, authored by researchers at RTI International and the US Food and Drug Administration (FDA), looked at 38 studies published between 1982 and 2017 that examined outcomes reported by patients, prescribers, or both regarding their experience with DTC advertising in the US and New Zealand.

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Good Rx? Actually not

World of DTC Marketing

Pharmacists have patients every day more concerned (and in some cases consumed) about whether their prescription was run on GoodRx instead of having any interest in learning how to take the medication and what to look for with side effects. Right now, there’s a lot of investment hype around Food Rx.

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Thursday pharma headlines

World of DTC Marketing

Food and Drug Administration (FDA) is meant to help patients and warn of potential drug side effects but a Vice report indicates something more. Misuse Federal Data to Falsely Claim COVID Vaccines Are Dangerous.

Pharma 180