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Example: If promoting Jardiance for diabetes management, focus on unique selling points like proven efficacy and FDA approval. Ensure your ads comply with FDA guidelines. Example: When advertising a drug like Lyrica , your ad must state potential side effects and direct users to detailed safety information.
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Approval pathways have been established that allow manufacturers to bring innovative therapies to market without conducting trials in Mainland China, provided the safety and efficacy of the drugs have been demonstrated through real world data (RWD) in other markets. 3] Rare Diseases at FDA [online]. [4] 10] [11] [12]. 2011; 6:81-82. [3]
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