Pharma Marketing Network
APRIL 3, 2025
Navigating Compliance While personalization and interactivity are powerful, they must align with FDA regulations. Marketers must ensure that all promotional content includes accurate risk disclosures and avoids misleading claims. Yes, all promotional content must comply with FDA guidelines, including fair balance and risk disclosures.
Pharma Marketing Network
MARCH 5, 2025
So how can pharma brands maximize their return on investment (ROI) while ensuring compliance with FDA and HIPAA regulations ? Instead: Use disease-awareness campaigns focused on education rather than direct product promotion. The challenge? Google and Facebook prohibit direct targeting based on medical conditions.
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Pharma Marketing Network
JANUARY 7, 2025
From detailed product information to open dialogue about potential side effects, transparency fosters trust and credibility. Its why companies like Johnson & Johnson emphasize educational content alongside product promotions. Investing in tools like chatbots or telehealth platforms can further enhance the patient experience.
Pharma Marketing Network
FEBRUARY 5, 2025
Pharma brands have a responsibility to provide educational and empathetic content while avoiding direct product promotion. Compliance Challenges and How to Overcome Them Pharma marketing on social media comes with strict regulations , including: FDA and EMA guidelines restricting direct-to-consumer advertising.
Pharma Marketing Network
JUNE 11, 2020
Yeah, I even wanted to wear the shirt to this FDA meeting. You know, in November 2009, the FDA held a public hearing about the promotion of Food and Drug Administrative Related Regulated Medical Products, using the internet and social media tools. Don Langsdorf (EHS): Shameless promotion, shameless product promotion.
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