pharmaphorum

JANUARY 5, 2023

Addiction treatment specialist Spero Health has expanded an agreement to use Pear Therapeutics’ prescription digital therapeutics (DTx) in its network of US clinics. million in the third quarter, with predictions that it will make between $14 million and $16 million from its prescription DTx range for the full year. billion.

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European Pharmaceutical Review

NOVEMBER 15, 2022

As ISPE GAMP 5 Second Edition notes in the preface “Operating in a highly regulated industry may lead practitioners to apply prescriptive and rigid compliance-based approaches that are not commensurate with and not effective in managing any actual risk to the product and the patient.” FDA, 2022. . About the authors.

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Pharma Marketing Network

FEBRUARY 19, 2025

But as powerful as RTB is, pharma brands must navigate strict regulatory challenges to ensure compliance with FDA and GDPR guidelines. For pharma marketers , this means the ability to serve ads to healthcare professionals (HCPs), patients, and caregivers based on demographics, browsing behavior, and even prescription intent.

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Pharma Marketing Network

FEBRUARY 27, 2025

This is especially critical for high-cost prescription drugs like Keytruda or Ozempic , where each impression needs to count. Compliance-Ready Advertising Pharma marketers must ensure their campaigns adhere to FDA and HIPAA regulations while still being effective. Call-to-action (CTA) buttons to increase conversions.

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Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines.

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Pharma Marketing Network

FEBRUARY 27, 2025

The ability to target based on demographics, interests, location, and behavior makes PPC a game-changer for pharma brands promoting prescription drugs, disease awareness, and patient education resources. Compliance-Ready Ad Strategies Pharma PPC campaigns must comply with FDA, HIPAA, and Googles healthcare advertising policies.

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Medgadget

AUGUST 8, 2023

However, they face long wait times to specialized providers who can make an ASD diagnosis, without which it is very difficult to access treatment. The FDA-cleared indication for EarliPoint Evaluation is for the diagnosis and assessment of ASD for children aged 16 to 30 months.

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PM360

SEPTEMBER 15, 2022

People get tired of feeling that they are their sickness; they’re tired of carrying the baggage of being a “patient,” and they want to be seen and treated like the person they are, not the prescription they take. In April, the FDA released an updated draft guidance identifying steps to improve diversity in clinical trials.

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Contrarian Sales Techniques

DECEMBER 5, 2023

Regulation changes, like the introduction of the Prescription Drug Marketing Act in the 1980s, brought about a more structured approach. Keeping abreast of the latest regulations, like FDA approvals and industry guidelines, ensures that you're not just a salesperson, but a trusted advisor to your clients.

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Evolve Your Success

JANUARY 31, 2023

— Watch the episode here Listen to the podcast here Selling Effectively In Medical Sales With John Crowder We have with us another special guest. A lot of organizations that may have a sales model don’t probably follow the prescription that we deliver or the method that we deliver to them, which is why they contract us.

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Medical sales Sales Medical Training 162

PM360

JUNE 11, 2022

To help pharma to form better working relationships with patients, we asked patients who have experience working with the industry, pharma marketers who have partnered with patients, and agencies and other companies who specialize in patient engagement to tell us: What do you look for in a partnership with a pharma company/patient?

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Pharmaceutical Technology

OCTOBER 1, 2022

The US Food and Drug Administration (FDA) has granted approval for Amylyx Pharmaceuticals’ Relyvrio (sodium phenylbutyrate and taurursodiol) to treat adult patients with amyotrophic lateral sclerosis (ALS). The FDA approval is based on findings from the multicentre Phase II CENTAUR clinical trial that enrolled 137 ALS patients.

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Food and Drug Administration FDA Prescription Medicine 97

Infuse Medical

DECEMBER 17, 2024

Businesses like Infuse Med know the need of following laws such FDA, HIPAA, and GDPR so that their apps not only operate well but also satisfy the necessary legal criteria for medical device safety and data protection. Medical device apps can be used for a wide array of healthcare functions, such as: Tracking patient metrics (e.g.,

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Pharmaceutical Technology

MAY 11, 2023

A US Food and Drug Administration (FDA) Advisory Committee (AdCom) has voted unanimously in favour of giving HRA Pharma’s Opill (norgestrel) over-the-counter (OTC) availability. The FDA has no obligations to follow the recommendation of AdComs, though the vote will likely be weighed in the agency’s final decision.

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World of DTC Marketing

MARCH 11, 2022

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. However, the public is aware that they may need prescription drugs to manage chronic health conditions. Even patients will still line up if a prescription drug shows promise.

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Physicians Healthcare Healthcare Pharma 212

Evolve Your Success

OCTOBER 3, 2023

In this special episode for Breast Cancer Awareness Month, Veronica Vasek uncovers the challenges, triumphs, and the vital role that diagnostic sales reps play in the healthcare landscape. Also, I work with pharmaceutical reps to see what physicians they’re working with who are writing certain prescriptions for patients.

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PM360

NOVEMBER 21, 2022

The two retail pharmacy giants have announced their intention to settle lawsuits regarding inappropriate opioid prescriptions at $5 billion each. Ketamine is FDA approved for anesthesia and pain management but not for depression or any other psychiatric disorder. Local and U.S. over the past two decades. The pandemic led the U.S.

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Pharmaceutical Technology

APRIL 21, 2023

The US Drug Enforcement Agency (DEA) will hold the 24th National Prescription Drug Take Back Day to gather unwanted, old or expired medication for safe disposal , on April 22. According to the agency’s website, this event aims to prevent the circulation of unused prescription drugs that could potentially harm American citizens.

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Legacy MEDSearch

OCTOBER 25, 2023

” “Theranica is committed to addressing migraine, with special emphasis on patient groups who typically have fewer therapy options, such as adolescents, veterans and active-duty service personnel, and pregnant women”, added Ironi. We designed Nerivio with exactly these requirements in mind.”

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pharmaphorum

JANUARY 9, 2023

China still hasn’t approved western mRNA vaccines, despite submission, and the US FDA rejects Chinese-only trial data for cancer medicines. The innovative prescription medicine industry faces a trifecta of challenges. The 2023 portfolio choices, including M&A, of large pharma therefore have special resonance.

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Medicine Healthcare Healthcare Pharma 98

Cadensee

JULY 20, 2021

48:12 What is Uri Gorenseeing that is special in the Israeli Digital Health ecosystem? So, you see on one side, there's a special body of the FDA trying to listen to patients to find new targets for health and for pharmaceutical technology. I think vaccines, in most cases, is a special case. I've been preaching for that.

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Pharma Marketing Network

FEBRUARY 17, 2025

Peer-reviewed journals and blogs from agencies specializing in healthcare marketing. Build campaigns that prioritize transparency while remaining compliant with FDA and EMA guidelines. Where to Find Quality Articles: Industry platforms like Pharma Marketing provide in-depth articles tailored for pharma marketers.

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Marketing Pharmaceutical Pharma Media 52

PM360

SEPTEMBER 15, 2022

Patient Pages: Patients Refuse Prescription Use After Recalls. adults are unlikely to use a prescription drug that has experienced a recall, regardless of whether that issue was fixed. FDA Update. Qualio surveyed 2,002 U.S. Discoveries & Innovations: Hormone Could Improve Cognition in Down Syndrome Patients. Drug Approvals.

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