Pharma Marketing Network

APRIL 25, 2025

At its core, Referral Marketing involves encouraging individuals to recommend a brand, product, or service to others. In pharmaceutical marketing, this could mean physicians recommending specific therapies to peers or patients sharing their treatment journeys within communities or support groups. Yes, but it requires careful execution.

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Marketing Pharma Education Patients 52

Pharma Marketing Network

MARCH 5, 2025

So how can pharma brands maximize their return on investment (ROI) while ensuring compliance with FDA and HIPAA regulations ? Instead: Use disease-awareness campaigns focused on education rather than direct product promotion. The challenge? Google and Facebook prohibit direct targeting based on medical conditions.

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Pharma Networking Medical Healthcare 52

Pharma Marketing Network

JUNE 11, 2020

I was at Physicians Online at the time. Yeah, I even wanted to wear the shirt to this FDA meeting. You know, in November 2009, the FDA held a public hearing about the promotion of Food and Drug Administrative Related Regulated Medical Products, using the internet and social media tools. You were PharmInfoNet.

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Media Pharma Ethics Consulting 52