Remove FDA Remove Healthcare Remove Product promotion
article thumbnail

How Has Patient Marketing Changed in the Digital Age?

Pharma Marketing Network

For pharma marketing executives and brand teams, understanding this evolution is essential to remaining competitive and compliant in a rapidly shifting healthcare environment. Modern patient marketing now recognizes the informed, digitally savvy healthcare consumer. Patients are not passive recipients of information.

article thumbnail

PPC Advertising Strategies for Pharma: Maximizing ROI

Pharma Marketing Network

Traditional outreach methods are no longer enough to engage healthcare professionals (HCPs) and patients in a digital-first world. So how can pharma brands maximize their return on investment (ROI) while ensuring compliance with FDA and HIPAA regulations ? Reaching Healthcare Professionals (HCPs) HCPs dont search the way patients do.

Pharma 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Strategies for Pharma Marketing: Engaging HCPs & Patients

Pharma Marketing Network

With millions of healthcare professionals (HCPs) and patients active on platforms like LinkedIn, Twitter, Facebook, and Instagram, pharma brands can no longer afford to stay silent. How Pharma Brands Can Engage HCPs on Social Media Healthcare professionals (HCPs) are a key audience for pharma companies.

Media 52
article thumbnail

Marketing in Pharma: Top Strategies for Executive Success

Pharma Marketing Network

Because the way your company communicates its value to patients, healthcare providers, and stakeholders can mean the difference between success and failure. Without effective strategies, even the best products can stall. Building Trust Through Patient-Centric Campaigns When it comes to healthcare, trust is everything.

article thumbnail

Ep. 001 – John Mack Podcast Transcript

Pharma Marketing Network

Yeah, I even wanted to wear the shirt to this FDA meeting. You know, in November 2009, the FDA held a public hearing about the promotion of Food and Drug Administrative Related Regulated Medical Products, using the internet and social media tools. Don Langsdorf (EHS): Shameless promotion, shameless product promotion.

Media 52