Pharma Marketing Network

NOVEMBER 24, 2024

Understanding the Pharma Market Landscape To succeed, you need to understand the shifting dynamics of healthcare marketing. Targeting Healthcare Professionals (HCPs) Why focus on HCPs? Targeting Healthcare Professionals (HCPs) Why focus on HCPs? They are key decision-makers influencing prescription trends.

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World of DTC Marketing

JUNE 24, 2021

Prescription drugs are not the same as items found in a grocery store. People don’t see an ad for a prescription drug and say, “oh, I need that!” If the FDA understood consumer behavior like marketers instead of scientists, they would understand how DTC works. This is normal, and the FDA should take note.

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World of DTC Marketing

FEBRUARY 25, 2021

SUMMARY: Per the Times, “what if consumers could calculate the benefits and risks of taking a prescription drug as easily as they can gauge the carbohydrates and calories in an Oreo cookie?” ” Drug facts boxes are needed, but the FDA disagrees. A Drug Facts Box? A sample drug facts box.

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Pharma Marketing Network

MARCH 12, 2025

In a highly regulated industry, choosing the right keywords can determine whether your ads reach healthcare professionals, patients, or caregivers effectively. Understanding how patients and healthcare professionals search for medical information is key. Januvia prescription cost) and non-branded (e.g., A mix of branded (e.g.,

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World of DTC Marketing

MARCH 11, 2022

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Still, the report may be too generalized for every healthcare player. While this is an excellent general overview, it does not apply to all healthcare.

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Infuse Medical

DECEMBER 17, 2024

Mobile applications have revolutionized multiple industries, and healthcare is no exception. Medical device app development takes front stage today in changing the way healthcare is delivered. Medical device apps can be used for a wide array of healthcare functions, such as: Tracking patient metrics (e.g.,

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World of DTC Marketing

APRIL 12, 2021

The US Food and Drug Administration (FDA) believes the adulteration of heparin was an economically motivated act—a clear breach of the US pharmaceutical supply chain. The answer lies in both an outdated way we develop prescription drugs and the continued quest for the next big blockbuster. In other words, money over safety.

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Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. Higher Engagement: Paid search results get twice the clicks of organic results in the healthcare industry.

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World of DTC Marketing

JANUARY 4, 2022

These cost estimates include cancer-attributable costs for medical services and oral prescription drugs. The FDA says it has used innovative research shortcuts to speed up the availability of medicines for desperately ill patients. National costs for cancer care were estimated to be $190.2 billion in 2015 and $208.9 population.

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Pharma Marketing Network

MARCH 8, 2025

Pay-per-click (PPC) advertising allows brands to reach healthcare professionals (HCPs) and patients when they are actively searching for treatment options, drug information, or medical education. The Digital Shift in Healthcare Marketing Google processes over 1 billion health-related searches daily. This content is not medical advice.

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World of DTC Marketing

MARCH 10, 2022

The cost of Humira, which is injected via syringe, was more than $72,000 a year on prescription drug websites this week and is not expected to come down until at least 2023. AbbVie filed 55% of Imbruvica’s patent applications after FDA approval, the report said”. So how do people who work for AbbVie feel?

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World of DTC Marketing

NOVEMBER 24, 2021

The FDA on Tues­day ap­proved Aa­di Bio­science’s first drug and the first treat­ment ap­proved specif­i­cal­ly for pa­tients with an ul­tra-rare and ag­gres­sive form of sar­co­ma that oc­curs most­ly in women. One-quarter of all cancer patients chose not to fill a prescription due to cost, according to a 2013 study in The Oncologist.

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Pharma Marketing Network

FEBRUARY 27, 2025

In this article, well dive into key pharma digital marketing strategies that can help pharma brands connect with healthcare professionals (HCPs), patients, and stakeholders effectively. Drive prescription intent by educating HCPs about the latest drug advancements. Without the right strategy, you risk getting lost in a sea of content.

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World of DTC Marketing

JULY 5, 2022

That means that the healthcare costs in the US will keep increasing as more people get preventable health problems. billion annually in healthcare and productivity losses. There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise.

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Pharma Marketing Network

FEBRUARY 17, 2025

A pharmaceutical marketing company does more than run adsit builds connections between your brand, healthcare providers (HCPs), and patients. The Value of an Expert Partner: Industry-Specific Expertise: Pharmaceutical marketing companies know the ins and outs of marketing drugs, from branded drug launches to FDA regulations.

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World of DTC Marketing

NOVEMBER 18, 2021

prices on seven of the 10 costliest prescription drugs in 2020 without justification, increasing drug spending by $1.67 AbbVie filed 55% of Imbruvica’s patent applications after FDA approval, the report said” So how do people who work for AbbVie feel? According to Reuters “drugmakers hiked U.S. billion, a U.S.

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Pharma Marketing Network

MARCH 11, 2025

Which platforms provide valuable insights for reaching healthcare professionals (HCPs) and patients? Digital platforms provide a way to streamline outreach efforts, measure campaign performance, and engage with both healthcare professionals and patients. What are the best platforms for reaching healthcare professionals?

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pharmaphorum

JULY 7, 2022

Pfizer is still waiting for the green light to complete an acquisition of digital health company ResApp, a deal that looks even better now that its smartphone app for people with obstructive sleep apnoea (OSA) has been approved by the FDA. The post ResApp bags FDA okay for sleep apnoea app, after Pfizer takeover bid appeared first on.

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Pharma Marketing Network

MARCH 26, 2025

Pharma companies are leveraging AI to: Personalize HCP and patient outreach Optimize digital ad placements Generate high-volume content at scale Predict prescription patterns Analyze social listening data for insights These applications offer the promise of real-time engagement, data-driven decisions, and measurable ROI.

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Pharma Marketing Network

MARCH 10, 2025

Introduction Social media advertising has become an essential part of pharmaceutical marketing, offering direct access to healthcare professionals (HCPs), patients, and caregivers. Google Ads requires pre-approval for prescription drug promotions, while platforms like TikTok prohibit pharma ads entirely. In the U.S.,

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Pharma Marketing Network

APRIL 2, 2025

Table of Contents: Rethinking Engagement in a Digital-First World Personalization and Data-Driven Decision Making Multichannel Mastery and HCP Outreach Staying Compliant While Innovating FAQs Rethinking Engagement in a Digital-First World Gone are the days when field reps alone could drive prescriptions.

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Legacy MEDSearch

JUNE 20, 2023

Food and Drug Administration (“FDA”) of BabySat , the first medical pulse-oximetry device featuring its advanced, wire-free sock design. Innovation in the baby care space matters because some of the largest issues facing caregivers and healthcare providers have yet to be solved. BabySat will be available in the U.S. Are you hiring?

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pharmaphorum

SEPTEMBER 1, 2022

“We have created the first telehealth company that makes healthcare services available regardless of a patient’s ability to pay. I have always been passionate about improving the efficiency and equity of healthcare. One of my biggest regrets with Zocdoc is that we didn’t do enough to ensure everyone has access to healthcare.

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Pharma Marketing Network

FEBRUARY 17, 2025

Introduction In an era dominated by digital marketing, traditional advertising remains a vital tool for pharma companies to connect with healthcare professionals (HCPs) and patients alike. Full-page ads with clinical data can drive prescriptions. A spike in Trulicity prescriptions followed their TV ad blitz.

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Pharma Marketing Network

MARCH 13, 2025

Artificial intelligence is revolutionizing how pharma brands engage with healthcare professionals (HCPs) and patients, optimizing advertising campaigns, and improving customer experiences. As competition in the healthcare space intensifies, pharma brands that fail to integrate AI risk falling behind.

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Pharma Marketing Network

APRIL 4, 2025

Thats why referral marketing is gaining traction among pharmaceutical brands looking to increase engagement with both healthcare professionals and patients. Additionally, referral marketing overlaps with influencer strategies, especially when working with healthcare advocates or digital creators in the health space.

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World of DTC Marketing

SEPTEMBER 7, 2022

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. For DTC, the model will become one of collaboration with patients as they help them navigate the complex system of American healthcare. ” Why are the costs so high?

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pharmaphorum

OCTOBER 12, 2018

Digital technology is transforming the way that healthcare is practiced and delivered, with areas like digital therapeutics forging ahead to complement traditional medical approaches and augment patient care.

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pharmaphorum

AUGUST 19, 2022

The cash injection will be used to launch a telehealth service that promises to provide prescriptions and services to patients regardless of their ability to pay. The “visitless prescription” service will be available for free for people with low incomes, according to Dr B’s website.

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Pharma Marketing Network

MARCH 6, 2025

Social media advertising now plays a crucial role in reaching healthcare professionals (HCPs) and patients , allowing pharma brands to engage, educate, and build trust like never before. The Digital Shift in Healthcare 70% of HCPs use social media for professional purposes , including medical education and networking.

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European Pharmaceutical Review

JULY 4, 2024

In the US, botanical dietary supplements can be sold without US Food and Drug Administration (FDA) approval, 1 prompting many vendors to promote the use of botanical products as dietary supplements , 2 rather than pursue a path of regulatory approval. 3 Is two too few? 3 Is two too few?

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Pharmaceutical Technology

JUNE 20, 2023

The US Food and Drug Administration (FDA) has now granted fast-track and rare paediatric disease designations, and the UK’s Medicines and Healthcare Products Regulatory Agency (MHRA) has also granted promising innovative medicine status to vamorolone for DMD.

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Pharmaceutical Technology

JULY 20, 2022

On 6 July, in an effort to accelerate access, the US Food and Drug Administration (FDA) allowed pharmacists to also begin prescribing the drug to eligible individuals with Covid-19. They will [check] new prescriptions for appropriateness and accuracy and that doesn't really change based on who's prescribing it.”. How to get Paxlovid.

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PM360

OCTOBER 13, 2023

Of the eight FDA-approved weight loss drugs on the market, these two are making waves for doctors who believe they represent “a new era for weight loss medications,” and “changing options and giving hope.” Eight in 10 people polled (87%) said they trust their healthcare provider, which might help with the anxiety.

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European Pharmaceutical Review

JANUARY 5, 2023

The US Food and Drug Administration (FDA) Center for Drug Evaluation and Research (CDER) has accepted the Biologics License Application (BLA) for nirsevimab for the prevention of respiratory syncytial virus (RSV) lower respiratory tract infection (LRTI) in all infants. The FDA has indicated they will work to expedite their review.

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Pharma Leaders

MAY 15, 2023

Manufacturers of amphetamine and methylphenidate products, a class of stimulant medications used to treat ADHD and other disorders, must update their labeling and prescribing information to “clearly inform” patients, caregivers and healthcare professionals risks associated with these medications.

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pharmaphorum

NOVEMBER 22, 2022

Stanza was made available to patients in September under the FDA’s Digital Health Enforcement Policy for Digital Health Devices, set up to facilitate access to remote therapies during the pandemic. It is available on prescription from healthcare providers.

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