PM360

OCTOBER 13, 2023

Of the eight FDA-approved weight loss drugs on the market, these two are making waves for doctors who believe they represent “a new era for weight loss medications,” and “changing options and giving hope.” “They are effective but too expensive for the majority of patients, even with insurance coverage,” said one primary care physician (PCP).

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

PM360

SEPTEMBER 30, 2024

We must prioritize open and honest communication that satisfies the audience’s need for understandable information while simultaneously sticking to FDA guidelines. To avoid overwhelming or misleading potential users, we need to provide a full comprehensive picture in a fair and balanced manner. So, how do we fix this?

Ethics 59

Ethics Pharma Side effects Healthcare 59

Impetus Digital

AUGUST 2, 2024

Unsurprisingly, the US FDA has reported a noticeable increase in the number of submissions that use AI/machine learning (ML) components in recent years; in 2021, they received more than 100 submissions wherein AI use was reported.

Pharma 92

Pharma Manufacturing Medicine Marketing 92

PM360

JULY 13, 2023

The FDA has granted Fast Track Designation for our HER2-targeted ADC, ARX788, and we are enrolling the signal-seeking ACE-Breast-03 Phase 2 clinical study in post-Enhertu mBC patients throughout 2H 2023. Not only can we design drugs better, but we can understand their effects better to engineer small molecules in a more efficient way.

Patients 98

Patients Engineering Side effects Leads 98

Pharma Marketing Network

OCTOBER 1, 2024

One of the primary objectives of pharma marketing is to communicate the benefits and safety profiles of medications to healthcare providers and patients. These experts can endorse products, provide testimonials, and participate in educational events.

Marketing 52

Marketing Pharma Media Education 52

PM360

OCTOBER 22, 2024

Three effective strategies that have been proven to work are: Developing personalized patient-friendly resources that are easy to understand. Support healthcare providers in a real and personal way. Educational materials for patients, both print out and online, have been used to address common side effects.

Education 52

Education Side effects Medical Patients 52

Contrarian Sales Techniques

FEBRUARY 10, 2023

Non-invasive healthcare products refer to medical devices or technologies that do not require puncturing the skin or entering the body in any way to diagnose, treat, or monitor a health condition. They are designed to be safe and comfortable for patients, and typically have minimal side effects.

Healthcare 52

Healthcare Healthcare Manufacturing Medical 52

Pharma Marketing Network

OCTOBER 3, 2024

Marketers must navigate complex relationships with healthcare providers, patients, and regulatory bodies, ensuring that their strategies align with the ethical standards and legal requirements of the industry. One effective approach to identifying the target audience is segmentation.

Marketing 52

Marketing Pharmaceutical Healthcare Healthcare 52

Rep-Lite

MARCH 14, 2024

Medical sales representatives are the medium through which medical companies sell their healthcare products to providers like hospitals and clinics. They build relationships, understand needs, and offer tailored solutions to these healthcare providers.

Medical sales reps 52

Medical sales reps Medical sales Sales Medical 52

Pharmaceutical Representative Training

JUNE 22, 2024

They must be familiar with the different national authorities; the Food and Drug Administration (FDA), the European Medicines Agency (EMA), and other regulations that govern the pharmaceutical marketing and sales. Communication Skills: Effective communication is essential when interacting with HCPs in order to build relationships in sales.

Sales 52

Sales Pharmaceutical Ethics Pharmaceutical Sales 52

PM360

JUNE 11, 2022

For example, everyone must be steeped in both FDA and FTC guidelines. In addition, Medical Affairs personnel are an important resource for healthcare providers and typically focus on the disease and data from the relevant clinical trials. Be clear in your governance documents and training to level set expectations.

Patients 59

Patients Pharma Education Media 59

pharmaphorum

JULY 6, 2022

Some patients with COVID-19 will be able to get easier access to Pfizer’s oral antiviral therapy Paxlovid, after the FDA ruled that pharmacists would be able to prescribe the drug. I've worked, including through Test to Treat, to expand access to Paxlovid, a pill shown to curb the worst effects of COVID-19. It made $1.5

FDA 97

FDA Doctors Side effects Patients 97

pharmaphorum

DECEMBER 15, 2022

Healthcare Provider (HCP) marketing. Back in 2015, the influencer-of-influencers, Kim Kardashian, was slammed for failing to mention the potential side effects of an anti-nausea drug, leading to the US FDA getting involved. This approach has not been free from controversy, however.

Media 78

Media Healthcare Healthcare Education 78

Impetus Digital

JANUARY 3, 2023

Healthcare Provider (HCP) Marketing. Back in 2015, the influencer-of-influencers, Kim Kardashian, was slammed for failing to mention the potential side effects of an anti-nausea drug, leading to the US FDA getting involved. This approach has not been free from controversy, however.

Media 52

Media Healthcare Healthcare Recruitment 52

Pharmaceutical Technology

NOVEMBER 30, 2022

In October, the US FDA granted Eli Lilly’s Mounjaro (tirzepatide) a Fast Track designation for its use as a treatment for obesity. In the US, obesity care is estimated at to cost $147 billion in healthcare spending annually. NICE has only allowed healthcare providers to prescribe continuous treatment of the drug for two years.

Medical 105

Medical Manufacturing Insurance Side effects 105

Pharmaceutical Technology

NOVEMBER 30, 2022

In October, the US FDA granted Eli Lilly’s Mounjaro (tirzepatide) a Fast Track designation for its use as a treatment for obesity. In the US, obesity care is estimated at to cost $147 billion in healthcare spending annually. NICE has only allowed healthcare providers to prescribe continuous treatment of the drug for two years.

Medical 98

Medical Manufacturing Insurance Side effects 98