Pharma Marketing Network

FEBRUARY 17, 2025

A pharmaceutical marketing company does more than run adsit builds connections between your brand, healthcare providers (HCPs), and patients. The Value of an Expert Partner: Industry-Specific Expertise: Pharmaceutical marketing companies know the ins and outs of marketing drugs, from branded drug launches to FDA regulations.

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Legacy MEDSearch

JULY 12, 2023

AccurKardia , a medical technology company delivering clinical-grade ECG interpretation software, announced today that its flagship product, the AccurECG Analysis System (“AccurECG” or the “System”), has been granted FDA 510(k) clearance. It is indicated for adults aged 22 and older.

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Legacy MEDSearch

AUGUST 16, 2023

Food and Drug Administration (FDA) for the indication of diagnosing Electrographic Status Epilepticus (ESE). The clearance follows prior receipt of Breakthrough Device Designation from FDA. Subsequent to receiving Breakthrough Device Designation and 510(k) clearance from FDA, the U.S. per eligible Medicare patient case.

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Legacy MEDSearch

JULY 6, 2022

annalise.ai, the global radiology AI company with rapidly growing presence in Asia- Pacific, Europe and the United Kingdom, today announced the appointment of accomplished healthcare technology executives Lakshmi Gudapakkam as Chief Executive Officer and clinical strategist Dr Rick Abramson as Chief Medical Officer.

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Legacy MEDSearch

AUGUST 17, 2023

Welldoc ® , a digital health leader revolutionizing chronic care, today announced the receipt of its 10th 510(k) clearance from the Food and Drug Administration (FDA) for its award-winning diabetes digital health solution, BlueStar ®. This clearance reinforces Welldoc’s position as a leader in technology in diabetes management.

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Legacy MEDSearch

JUNE 20, 2023

Food and Drug Administration (“FDA”) of BabySat , the first medical pulse-oximetry device featuring its advanced, wire-free sock design. Innovation in the baby care space matters because some of the largest issues facing caregivers and healthcare providers have yet to be solved. BabySat will be available in the U.S.

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Legacy MEDSearch

MAY 24, 2023

In its 510(k) application to the FDA iHealthScreen has proposed the following indication for iPredict’s use: iPredict-AMD is indicated for use by health care providers to automatically detect more than early age-related macular degeneration (mteAMD) in adults above 50 years of age who have not been previously diagnosed with Late AMD (i.e.,

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Pharma Marketing Network

OCTOBER 6, 2021

The FDA requires that pharmaceutical ads present the benefits and risks of a prescription drug in a balanced fashion, meaning a large portion of creative is dedicated to important safety information (ISI) rather than brand message. Premium Placement Quality Allows Creative to Shine.

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Pharma Marketing Network

MAY 3, 2023

The United States Food and Drug Administration (FDA) is the primary regulatory agency that oversees the approval, promotion, and advertising of drugs. The FDA has strict guidelines for what information can be included in drug advertisements and how it should be presented to the public.

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Pharma Marketing Network

MARCH 20, 2025

New digital tools, regulatory adjustments, and emerging consumer trends constantly reshape the way healthcare brands engage with their audiences. Patients and healthcare providers alike turn to online platforms for research, engagement, and decision-making. For more expert insights, visit Pharma Marketing Network.

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Pharma Marketing Network

JANUARY 7, 2025

Because that’s where the audience ispatients, healthcare providers, and stakeholders all spend significant time online. In 2025, delivering tailored messages to individual patients and healthcare providers is no longer a luxuryits a necessity. A significant focus for regulatory bodies has been on transparency.

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Pharma Marketing Network

JULY 10, 2023

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. Direct-to-physician (DTP) advertising: DTP advertising is advertising that is directed to healthcare providers.

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Legacy MEDSearch

APRIL 3, 2023

ExtriCARE USA, is pleased to announce that its innovative extriCARE 3000 pump has received FDA approval for use in the United States. The extriCARE 3000 pump is a state-of-the-art medical device designed to provide versatile and effective wound care treatment for patients.

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PM360

NOVEMBER 27, 2023

For example, insights from healthcare providers (HCPs) might be filtered through a medical science liaison’s interpretations, leading to gaps in the captured requirements. AI/ML technologies offer a streamlined approach by creating health alert monitors that analyze event triggers, database usage, and network alerts.

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MedCepts

NOVEMBER 7, 2017

In addition, it needs to be approved either by the FDA or other respective authorizing body. About MedCepts : THE Largest Network of Independent Consultants, Independent Contractors, Independent Sales Reps, Independent Distributors and Independent Healthcare providers, exclusive to the medical and healthcare industry.

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Pharma Marketing Network

APRIL 10, 2025

Patients today interact with healthcare brands across multiple digital avenues. Similarly, healthcare providers expect personalized, timely communications that complement their clinical priorities. Case studies featured on Pharma Marketing Network show how brands are creating seamless journeys with measurable results.

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Clarivate

JUNE 28, 2024

These tools, powered by advanced machine learning algorithms, have garnered widespread acclaim, with numerous FDA approvals, particularly in radiology. AI can empower healthcare professionals to devise more tailored and efficient treatment strategies, elevating the healthcare journey for patients and enhancing overall patient satisfaction.

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Rep-Lite

MAY 10, 2024

The rise of telehealth is altering the way healthcare is delivered, and medical sales are following suit. The proliferation of telehealth solutions has led to a significant rise in virtual sales interactions and consultations, with healthcare providers and decision-makers embracing remote communication channels.

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Legacy MEDSearch

MAY 19, 2023

PaceMate ® announced today its collaboration with AliveCor ® , the global leader in FDA-cleared personal electrocardiogram technology and remote patient management solutions for the cardiovascular industry. The FDA-cleared KardiaMobile device is the most clinically validated personal ECG solution in the world.

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European Pharmaceutical Review

SEPTEMBER 2, 2022

As does the US Food and Drug Administration (FDA): REMS Assessment: Planning and Reporting Guidance for Industry Draft Guidance. European Network for Health Technology Assessment EMA. How is the efficacy of RMMs assessed? Jouaville: Most RMM effectiveness studies are formatted as surveys or drug utilisation studies (DUS). References.

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LEVO Health

JULY 24, 2024

Collaborate with Influencers in Healthcare Partnering with respected doctors, researchers, and medical professionals allows you to leverage their authority and trust. Their endorsement can sway both healthcare providers and patients. Regulatory compliance is a significant concern in the healthcare industry.

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Legacy MEDSearch

SEPTEMBER 6, 2023

Bigfoot developed Bigfoot Unity ® , a smart insulin management system that features the first and only FDA-cleared connected insulin pen caps that use integrated continuous glucose monitoring (iCGM) data along with healthcare provider instructions to provide insulin dosing recommendations.

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Impetus Digital

AUGUST 2, 2024

Unsurprisingly, the US FDA has reported a noticeable increase in the number of submissions that use AI/machine learning (ML) components in recent years; in 2021, they received more than 100 submissions wherein AI use was reported.

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Pharma Marketing Network

JANUARY 9, 2025

” but “How can we provide value?” Each piecepatients, healthcare providers, technology, and regulationsmust fit perfectly to create a meaningful impact. Regulatory Compliance: Marketing teams must stay updated on guidelines from the FDA, EMA, and other regulatory bodies. Trust isnt built overnight.

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Pharma Marketing Network

DECEMBER 19, 2024

Demographics: Factors like age, gender, and socioeconomic status often determine healthcare decisions. Healthcare Providers: Key Influencers Physicians, nurses, and pharmacists are the gatekeepers of medical advice and treatment recommendations. Missteps in advertising claims or data usage can lead to costly penalties.

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Pharma Marketing Network

OCTOBER 29, 2024

In today’s fast-paced digital world, healthcare digital marketing is no longer optional for pharma brands—it’s essential. Connecting with patients, healthcare providers, and caregivers online builds trust, enhances engagement, and strengthens brand loyalty. Understanding Your Target Audience Who are you trying to reach?

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Pharma Marketing Network

DECEMBER 4, 2024

Marketing pharma has become a complex and competitive field, with companies vying for the attention of healthcare providers (HCPs), patients, and regulators alike. Stay updated with regulations from the FDA, EMA, and other governing bodies to avoid costly penalties. The good news?

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Rep-Lite

MARCH 14, 2024

Medical sales representatives are the medium through which medical companies sell their healthcare products to providers like hospitals and clinics. They build relationships, understand needs, and offer tailored solutions to these healthcare providers.

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Contrarian Sales Techniques

DECEMBER 5, 2023

Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? Training focused heavily on face-to-face interactions, with an emphasis on building relationships with healthcare providers. That’s right. But it wasn't just about being personable.

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Pharma Marketing Network

OCTOBER 1, 2024

One of the primary objectives of pharma marketing is to communicate the benefits and safety profiles of medications to healthcare providers and patients. These experts can endorse products, provide testimonials, and participate in educational events. For any health issues, always consult a healthcare professional.

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PM360

JUNE 24, 2024

Food & Drug Administration (FDA). To do this consistently, biopharma companies need to stay abreast of regulatory guidelines and compliance requirements related to pre-approval healthcare marketing, education, and patient privacy. It’s better to pay a good one than to receive a letter from the FDA.

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Legacy MEDSearch

NOVEMBER 3, 2023

Food and Drug Administration (FDA). STELLAR Knee not only impacts the surgeon and the patient, but also empowers healthcare providers to change the standard of care.” POLARIS AR is pleased to announce today that their STELLAR Knee has received 510(k) clearance from the U.S.

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Rep-Lite

SEPTEMBER 21, 2024

Key traits to look for in medical sales reps: Strong communication skills Adaptability to changing markets A deep understanding of medical device sales strategies Problem-solving abilities Self-motivation and resilience Recruitment strategies include networking at industry events, leveraging LinkedIn , and working with specialized recruiters.

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Pharma Marketing Network

OCTOBER 3, 2024

Marketers must navigate complex relationships with healthcare providers, patients, and regulatory bodies, ensuring that their strategies align with the ethical standards and legal requirements of the industry. This demands a proactive approach to staying updated with industry trends and innovations.

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Pharma Marketing Network

DECEMBER 5, 2024

Table of Contents Sr# Headings 1 Introduction: The Power of Marketing Networks 2 What Are Marketing Networks? Without strong roots (your networks), the branches (your strategies) cant grow. In the pharmaceutical industry , harnessing marketing networks is essential to driving successful campaigns.

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Rep-Lite

NOVEMBER 30, 2023

B2B sales consultants in medical sales often work on strategies for nurturing long-term relationships with healthcare providers, which may differ significantly from the transactional nature of traditional sales. Compliance Training: Given the strict regulatory environment in healthcare, compliance training is essential.

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Legacy MEDSearch

JANUARY 3, 2023

Burning Rock, a company focused on the application of next generation sequencing (NGS) technology in the field of precision oncology, announced that its OverC Multi-Cancer Detection Blood Test (MCDBT) has been granted Breakthrough Device Designation by the US Food and Drug Administration (FDA), which is the third of its kind globally.

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