What Is Cold Calling (and How to Address Your Sales Team’s Aversion To It)?
Integrity Solutions
DECEMBER 11, 2023
But sales prospecting is the bread-and-butter, core activity that leads to sales growth and success — and cold calling is one of the most effective prospecting strategies available. While many people blanch at the thought of making cold calls, the (consistent) practice is vital for any sales-focused organization.
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