Pharmaceutical Technology

DECEMBER 7, 2022

On 29 November, the UK’s Medicines and Healthcare products Regulatory Agency (MHRA) warned of some new and potentially serious eye-related side effects associated with Dupixent, an interleukin (IL)-4/13 inhibitor drug used in the treatment of numerous allergic indications such as atopic dermatitis, asthma and nasal polyps.

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Side effects Food and Drug Administration Safety Physicians 64

Clarify Health

AUGUST 20, 2024

Within healthcare, harnessing data effectively is crucial for any organization striving to deliver exceptional patient care, drive operational efficiency, and remain competitive. This expanded coverage translates into actionable intelligence that can significantly impact healthcare organizations. Clarify’s insights have driven $2.1B

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Healthcare Success

JULY 11, 2022

Google Analytics is an extremely powerful tool for healthcare businesses. Pros & Cons What Does This Change Mean for the Healthcare Industry? Machine learning provides a clearer picture of the paths visitors take to get to a conversion, making it ideal for healthcare websites that often have multiple conversion points.

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Clarify Health

AUGUST 20, 2024

Within healthcare, harnessing data effectively is crucial for any organization striving to deliver exceptional patient care, drive operational efficiency, and remain competitive. This expanded coverage translates into actionable intelligence that can significantly impact healthcare organizations. Clarify’s insights have driven $2.1B

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Clarify Health

AUGUST 20, 2024

Within healthcare, harnessing data effectively is crucial for any organization striving to deliver exceptional patient care, drive operational efficiency, and remain competitive. This expanded coverage translates into actionable intelligence that can significantly impact healthcare organizations. Clarify’s insights have driven $2.1B

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Pharma Marketing Network

JULY 19, 2023

Here are some examples of how pharmaceutical companies can use sponsorships to engage communities: Sponsoring community health events: Pharmaceutical companies can sponsor health fairs, walkathons, and other community events to raise awareness about important health issues and promote healthy lifestyles.

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pharmaphorum

DECEMBER 3, 2019

Research from Ashfield Meetings & Events clearly demonstrates that face-to-face meetings and events form a major part of continuing medical education (CME). National and international congresses have been identified as the primary event to attend by HCPs.

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Healthcare Success

MAY 1, 2023

Building a multilocation healthcare business expands your reach, patient base, and profit margin. It must address these key areas Listen It must listen to and understand what healthcare consumers say about your products and services. But, these benefits come with several unique marketing challenges. The good news?

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Healthcare Success

NOVEMBER 1, 2024

Our Senior Marketing Strategist, Kathy Gaughran, recently shared invaluable insights at the 2024 Mental Health Marketing (MHM) conference about how to reach consumers during their healthcare journey. We invite you to  subscribe to our blog  and connect with us on LinkedIn: Stewart Gandolf , Kathy Gaughran , and  Healthcare Success.

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Healthcare Success

NOVEMBER 17, 2023

Did your business neglect to establish proper healthcare branding from the beginning? Most brands evolve every three to ten years, but healthcare rebranding doesn’t have to be scary or daunting. Today’s healthcare businesses face new and aggressive competition on multiple fronts.

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Healthcare Healthcare Marketing Media 73

Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes.

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Healthcare Healthcare Marketing Physicians 89

Scott’s Directories

JUNE 11, 2024

Navigating the healthcare landscape to connect with doctors can be challenging, especially for busy sales reps. Here, we discuss five top doctor lead generation strategies that will streamline your outreach and help you connect with healthcare professionals effectively. Prepare informative materials to share at events.

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Integrity Solutions

NOVEMBER 13, 2020

The important skills that contribute to sales success are constant, regardless of disruptive external events, but they’ll need to be sharpened and tailored to the changing healthcare environment. Healthcare sales has gone through a number of rocky transitions and disruptions over the past decade. Sales managers are key to that.

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Healthcare Success

MAY 9, 2023

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. To get on page #1 for an organic search, you need a strong healthcare marketing SEO company, a solid website, an even stronger medical SEO strategy, and a tactical SEO team.

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PM360

NOVEMBER 21, 2022

After surveying 2,005 nationally representative Americans, PatientPoint found that more than half are too afraid to ask their healthcare provider about their health condition or symptoms, with men even more afraid of these interactions than women (57% vs. 45%). Doctor Docs: Physicians Need Info to Treat Long COVID.

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World of DTC Marketing

MARCH 22, 2022

The promise of one-stop, total healthcare was supposed to be led by retailers like Wal*Mart and CVS, but they’re finding out it costs a lot of money to equip and market these facilities. Patients still want convenience in their healthcare, but it may take decades to materialize. So what’s holding them back?

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MedCepts

NOVEMBER 7, 2017

Therefore, the first thing to consider when selling to physicians is that your product, device or service is safe. Physicians Seek Evidence based information. When selling to physicians, the physician will weigh it against their current medical knowledge. Again, skepticism comes with the medical profession.

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PM360

DECEMBER 14, 2022

More than 83% of primary care physicians (PCPs) want their patients to talk about basic mental illness concerns so they can treat them themselves, but only one in four PCPs actually performed a depression screening, according to the latest GeneSight Mental Health Monitor , a nationwide survey from Myriad Genetics, Inc. FDA Update.

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Scott’s Directories

JUNE 8, 2023

In today’s competitive healthcare industry, effective marketing strategies are essential for businesses looking to thrive and succeed. B2B medical marketing, in particular, requires a unique approach that targets healthcare professionals and organizations. Here are some strategies to consider: a.

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Medical Marketing Doctors Physicians 52

Impetus Digital

JULY 5, 2023

Fast forward to today, and this technology is intertwined with a myriad of industries, including healthcare. As of last year, i.e., 2022, the global healthcare cloud computing market was valued at $37.14 Cloud technology in healthcare has become critical in improving patient care and revolutionizing healthcare systems.

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PM360

NOVEMBER 29, 2022

As healthcare marketers, we often focus on the official launch of a new product as a pinnacle moment for its commercial success. In addition to all the regulatory hurdles that must be cleared, marketers must also deal with the challenge of getting potential customers to adopt a new category of healthcare products.

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Marketing Healthcare Healthcare Education 98

Referral MD

MAY 30, 2024

The patient experience determines everything about your healthcare practice’s success. If you’re ready to share your healthcare practice with more people, there are some strategies you need to keep in mind. ” Make the process as smooth as possible when you refer patients to another physician for specialized care.

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Clarify Health

AUGUST 28, 2023

This shift aims to incentivize healthcare providers to focus on patient outcomes rather than just the quantity of services provided. Integral to this new model is claims adjudication, a pivotal process that determines the validity of healthcare claims.

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Storyvine

MAY 3, 2021

ACHL is accredited to provide continuing education programs for physicians, pharmacists, nurses, case managers and dietitians. “As According to Don Young, Storyvine GM Healthcare, one of the first opportunities he saw when he joined Storyvine was with CME providers. CME is a natural extension of our work in healthcare.

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Pharma Marketing Network

JULY 19, 2023

Here are some examples of how pharmaceutical companies can align their brand values with high-impact healthcare sponsorships: Sponsoring research: Pharmaceutical companies can sponsor research into new drugs and treatments for diseases. This could help to improve the lives of patients and make a real difference in the world.

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Clarivate

OCTOBER 10, 2022

As part of the Drugs to Watch program, Clarivate experts use proprietary data sources, landscape and event monitoring and deep market knowledge to identify key drug developments expected to have a significant impact on patients and markets. Key ESMO findings. months vs. 20.3 months; HR 0.52; P= 0.00047). [11] months vs. 20.0 months vs. 20.3

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Pharma Marketing Network

JULY 10, 2023

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. Direct-to-physician (DTP) advertising: DTP advertising is advertising that is directed to healthcare providers. This can help patients make informed decisions about their healthcare.

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Healthcare Success

NOVEMBER 27, 2023

Doctors are central to the success of virtually every multi-location healthcare practice and health system we work with. For example, a fast-growing PPM (physician practice management company) or DSO (dental service organization) might include dozens of doctors who recently owned their practices. However, others do not.

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Prognos Health

AUGUST 20, 2023

An alert is a notification of an event. Typically delivered daily or weekly, alerts can let pharma brand teams know when healthcare providers have taken a specific action or are treating certain types of patients.

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pharmaphorum

MAY 21, 2015

US) and moderated by pharmaphorum's CEO Paul Tunnah, the debate will centre on three key questions, Why and how are physicians changing the way they receive information? Taking place on the 21st May at 12.30 (UK), 13.30 (EU), 07.30 (E. What are the trends and technologies shaping the landscape of medical communication?

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Impetus Digital

DECEMBER 6, 2022

As part of this program, the client first engaged 16 physicians and nurses from across the APAC region, virtually. In this customer story, we describe the methodology and results of our client’s ongoing Virtual Steering Committee & Peer Influence program. . Download PDF.

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pharmaphorum

DECEMBER 4, 2022

Clinical trials of a wireless brain chip developed by Elon Muck’s Neuralink company will be tested in human volunteers within the next six months – and Musk himself says he intends to have one implanted for a future demo event. — Physicians Committee (@PCRM) November 30, 2022. — Neuralink (@neuralink) December 2, 2022.

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Healthcare Success

APRIL 18, 2022

Patient reviews can make or break a business in this era of healthcare consumerism and online reputations. More than 94% of healthcare patients use online reviews as the first step in researching physicians and hospitals. Online reviews provide patients with valuable peer reviews when researching physicians or medical practices.

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Healthcare Success

SEPTEMBER 20, 2022

Most healthcare providers have local businesses that are (or could be) a source of new business. Geofencing allows healthcare businesses to push hyper-relevant paid search advertisements to their target audience when they enter a specific location, like an office building or a factory. Geofencing. Invest in local SEO.

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Clarify Health

OCTOBER 2, 2019

Primary care remains strapped with too few physicians who have too little time. Many Americans live in primary care health professional shortage areas , putting additional strain on the 61% of primary care physicians reporting symptoms of burnout. These conditions are largely preventable.

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Healthcare Success

APRIL 18, 2022

Patient reviews can make or break a business in this era of healthcare consumerism and online reputations. More than 94% of healthcare patients use online reviews as the first step in researching physicians and hospitals. Online reviews provide patients with valuable peer reviews when researching physicians or medical practices.

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Pharma Marketing Network

APRIL 10, 2023

Bill Clinton: My fellow Americans, I stand here today to argue in favor of universal government-funded healthcare. This leads to higher healthcare costs for everyone, as emergency room visits and hospital stays are much more expensive than regular doctor visits. This is not only morally wrong, but it also puts a strain on our economy.

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