Pharma Marketing Network

NOVEMBER 7, 2024

Engaging healthcare professionals (HCPs) is both an art and a science. Understanding HCP Needs It’s easy to assume that doctors and healthcare providers want just the latest drug updates. Educational Content Is King Healthcare professionals value well-researched, credible information. But the reality is more complex.

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Salesforce

OCTOBER 11, 2024

The rapid evolution of the healthcare landscape is nothing short of revolutionary. Regulatory shifts, changing consumer demographics, cutting-edge research, landmark policies like the Patient Protection and Affordable Care Act, and the push towards outcomes-based reimbursement have raised the stakes for healthcare organizations.

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LEVO Health

JULY 24, 2024

Navigating the healthcare startup landscape is no easy feat. However, with the right marketing strategies, healthcare startups can significantly enhance their chances of success. However, with the right marketing strategies, healthcare startups can significantly enhance their chances of success.

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Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: .

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Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression. health conditions, clinical decisions, spread of disease).

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Clarify Health

AUGUST 20, 2024

Within healthcare, harnessing data effectively is crucial for any organization striving to deliver exceptional patient care, drive operational efficiency, and remain competitive. This expanded coverage translates into actionable intelligence that can significantly impact healthcare organizations. Clarify’s insights have driven $2.1B

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MedCity News

AUGUST 22, 2023

Telehealth Academy III, a conference exploring the virtual care delivery landscape, will be one of the highlights of an inaugural week of events organized in the healthcare provider hub of Nashville, referred to as Nashville Healthcare Sessions.

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Referral MD

MAY 15, 2023

As a healthcare provider, building a patient base can be a challenge. Referral coordinators are an essential part of this process, as they connect potential patients with healthcare providers. Host an event for referral coordinators Finally, consider hosting an event for referral coordinators.

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MedCity News

MARCH 28, 2023

Executives from health systems and subject matter experts shared how they are contending with data security challenges, particularly training to change behavior and acquiring expertise in cybersecurity.

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LEVO Health

AUGUST 8, 2023

However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services. The Rise of Social Media in Healthcare Marketing Social media platforms have become essential tools for healthcare providers to reach and engage with their target audience.

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Pharmaceutical Technology

SEPTEMBER 22, 2022

Your healthcare practitioner can access the sequencing results, and artificial intelligence (AI) and quantum computing will analyse these records and support the practitioner in making future clinical decisions. Finally, in the event that you require surgery to remove a tumour, you will be well-cared for in your local smart hospital.

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LEVO Health

MAY 8, 2024

As healthcare practices strive to navigate the complexities of patient needs and preferences, the importance of fostering robust patient engagement strategies cannot be overstated. The Importance of Patient Engagement Personalization for patients is a key driver of improved healthcare outcomes.

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Penrod

JULY 9, 2024

In short, it rejected the OCR’s notion that healthcare information paired with an IP address on unauthenticated pages constitutes individually identifiable health information (IIHI). Ad platforms create conversion events by pairing specific user identifiers with explicit intent for services or products.

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Pharma Marketing Network

JULY 10, 2023

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. Direct-to-physician (DTP) advertising: DTP advertising is advertising that is directed to healthcare providers.

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Medico Reach

JUNE 29, 2022

You need strategic market research to validate your credibility as a healthcare company. For this reason, you need the help of reliable healthcare market research companies. Fortunately, you can take advantage of our curated list of the top 25 healthcare market research companies. Reckner Healthcare. Lucid Health.

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Clarify Health

NOVEMBER 29, 2022

As economic purchasing power and decision-making increasingly fall within the hands of patients, and as non-traditional healthcare providers, like Amazon and Walmart, push care into retail experiences, healthcare consumers are becoming more selective, and some may be more willing to “shop around” for health services.

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Pharma Marketing Network

OCTOBER 9, 2024

In the rapidly evolving landscape of pharmaceutical marketing, mobile advertising solutions have emerged as a pivotal tool for reaching both patients and healthcare professionals. As the healthcare industry becomes more digitized, mobile platforms offer a unique opportunity to engage with patients and healthcare professionals in real time.

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Impetus Digital

JULY 5, 2023

Fast forward to today, and this technology is intertwined with a myriad of industries, including healthcare. As of last year, i.e., 2022, the global healthcare cloud computing market was valued at $37.14 Cloud technology in healthcare has become critical in improving patient care and revolutionizing healthcare systems.

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Pharma Marketing Network

DECEMBER 14, 2020

Highlights from Reuters Events, Pharma Awards USA 2020 – Day 1. The winner of this award exemplifies someone who brings a new proposition to HCPs, payers, and/or healthcare systems by creating new values in the industry with lateral thinking. Highlights from Reuters Events, Pharma Awards USA 2020 – Day Two.

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Clarify Health

NOVEMBER 29, 2022

As economic purchasing power and decision-making increasingly fall within the hands of patients, and as non-traditional healthcare providers, like Amazon and Walmart, push care into retail experiences, healthcare consumers are becoming more selective, and some may be more willing to “shop around” for health services.

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LEVO Health

NOVEMBER 17, 2022

One of the most pivotal aspects of doing business in the healthcare industry is targeting and engaging healthcare providers (HCPs). Although healthcare providers are now more accessible than ever (thanks to the internet), they are also more inundated with information. Expanding on the Digital Landscape.

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Contrarian Sales Techniques

FEBRUARY 24, 2023

By implementing those tips and strategies, patients can save a significant amount of money on their medication costs, and medical sales representatives can offer to provide valuable advice and assistance to others in managing their healthcare expenses. As your medical needs change over time, your coverage needs may also change.

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Prognos Health

AUGUST 20, 2023

An alert is a notification of an event. Typically delivered daily or weekly, alerts can let pharma brand teams know when healthcare providers have taken a specific action or are treating certain types of patients. Why are pharma brand teams using brand eligible patient alerts as part of their marketing and educational strategy?

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PM360

APRIL 18, 2023

The conference is scheduled for May 7-10 in Boston, MA, USA with the theme, “Impacting Innovation, Value, and Healthcare Decision Making.” This session will explore the key issues that need to be addressed in order for studies using EHR data to be effectively used in healthcare decision making.

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Clarify Health

AUGUST 28, 2023

This shift aims to incentivize healthcare providers to focus on patient outcomes rather than just the quantity of services provided. Integral to this new model is claims adjudication, a pivotal process that determines the validity of healthcare claims.

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Impetus Digital

NOVEMBER 29, 2023

Design content for a virtual patient advisory board or needs assessment survey and leverage the results to educate research teams and healthcare providers on patients’ experiences and priorities. Download the customer story to get the details.

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Impetus Digital

OCTOBER 12, 2022

Register for Impetus’ upcoming live webinar on October 26, 2 – 3 PM ET: A Fireside Chat with Brad Womble, Senior Director of Strategy, Marketing and Mergers & Acquisitions, at Jabil Healthcare. Impetus Digital is the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis.

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Impetus Digital

DECEMBER 6, 2022

Impetus Digital helps life science organizations virtualize their in-person meetings and events through our best-in-class InSite Touchpoints and InSite Events offerings, delivered with white-glove service and 360° coverage and care. Download PDF.

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Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. CVS’ bid for Oak Street is in keeping with nearly two decades of evolution toward becoming an integrated payer and provider.

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LEVO Health

SEPTEMBER 7, 2022

With the rise of digital media, healthcare marketers are looking for new ways to reach consumers and healthcare providers (HCPs). For the past two years, there has been an upward trend in incorporating native advertising into healthcare marketing strategies. They are non-disruptive and provide a better user experience.

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Prognos Health

APRIL 11, 2022

During a recent panel discussion at Reuters Events Pharma Marketing USA, leading pharma executives shared their strategies and best practices for leveraging real-world data (RWD) to target, educate, and engage with healthcare providers (HCPs) to commercialize their drug therapies.

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Salesforce

OCTOBER 10, 2024

The healthcare and life sciences (HLS) industry is experiencing a rapid digital transformation. Security and regulatory implications of digital transformation in healthcare As HLS organizations move quickly to innovate, they must also safeguard data, comply with regulations, and protect their systems from cyber threats.

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European Pharmaceutical Review

MARCH 27, 2024

This approval is an important milestone, as it offers healthcare providers a novel therapeutic option that targets a new PAH treatment pathway,” stated Dr Marc Humbert, Professor of Medicine and Director of the Pulmonary Hypertension Reference Center at the Université Paris-Saclay and investigator on the Phase III STELLAR study.

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PM360

NOVEMBER 21, 2022

After surveying 2,005 nationally representative Americans, PatientPoint found that more than half are too afraid to ask their healthcare provider about their health condition or symptoms, with men even more afraid of these interactions than women (57% vs. 45%).

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Penrod

JUNE 6, 2024

Health Cloud was a version of Salesforce CRM tailored to healthcare providers, insurance companies, and other organizations’ unique needs with patient-focused business models. Like many healthcare providers, life science companies aren’t reaching their goals for digital transformation.

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Impetus Digital

APRIL 6, 2023

For most of us, this is due to working at home throughout the pandemic, but Natalie Yeadon, co-founder and CEO of Impetus Digital, recognized the benefits of implementing virtual technology into corporate meetings and events long before it became our reality. The series is hosted by Greg Muzzillo, founder of Proforma, the No.

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Clarivate

JUNE 27, 2024

Discover how our combination of data-driven insights and analysis in digital health research and innovation highlight global societal impact in our latest report Digital health encompasses the use of digital technologies such as mobile apps, wearables and telemedicine, to improve health and healthcare delivery.

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