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Pharmaceutical Sales Representative VS. Medical Science Liaison

Pharmaceutical Representative Training

As the healthcare industry evolves with novel and innovative therapies, it brings the need for highly specialized conversations with healthcare providers (HCPs) and key opinion leaders (KOLs). While the sales force is still a crucial part of any pharmaceutical company, the demand for Medical Affairs teams continue to rise.

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Fireside Chat with Kaitlin Anstett, Senior Medical Advisor at Theratechnologies

Impetus Digital

Kaitlin joined Novartis Canada in 2017 as a Medical Science Liaison in Immunology, prior to becoming a Medical Advisor in the Immunology Franchise in 2021, where she was responsible for chronic urticaria, psoriasis, and food allergy. Book a Consultative Demo.

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10 Ways AI/ML Technologies Can Enhance Software Quality in the Life Sciences Industry

PM360

For example, insights from healthcare providers (HCPs) might be filtered through a medical science liaison’s interpretations, leading to gaps in the captured requirements. AI/ML technologies offer a streamlined approach by creating health alert monitors that analyze event triggers, database usage, and network alerts.

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The (inevitable) digital transformation of Medical Affairs

Impetus Digital

It also highlighted that digital provides new ways for MA members to connect and engage with stakeholders. Healthcare providers (HCPs), payers, and patients can now access medical information at their fingertips and they expect more from Pharma than in the past. Evolution of the MSL Function Earlier this year, Peter J.

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