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It is easy to assume that healthcareproviders (HCPs) all want to go back to in-person meetings after having been confined to Zoom and Microsoft Teams meetings during the pandemic years. A version of this article was previously published on PharmaPhorum. appeared first on Impetus Digital.
Executives from health systems and subject matter experts shared how they are contending with data security challenges, particularly training to change behavior and acquiring expertise in cybersecurity.
Telehealth Academy III, a conference exploring the virtual care delivery landscape, will be one of the highlights of an inaugural week of events organized in the healthcareprovider hub of Nashville, referred to as Nashville Healthcare Sessions.
In this article, we’re diving into the state of pharmaceutical meetings and events in 2024 and–once and for all–put this idea to rest. State of Pharma meetings and events in 2024 appeared first on Impetus Digital. Yet, some people are holding onto the idea of in-person meetings being superior.
Our best-in-class technology and professional services ensure that life science organizations around the world can easily and cost-effectively grow and prosperfrom brand or idea discovery to development, commercialization, execution, and beyondin collaboration with colleagues, customers, healthcareproviders, payers, and patients.
After the most suitable stakeholders, whether Key Opinion Leader (KOL), healthcareprovider (HCP), or patient co-authors, have been identified and contracted, their involvement should be immediate. Be prepared to adapt the plan based on changing circumstances, such as new data or internal delays.
From enhancing diagnostic accuracy, to leveraging predictive analytics and developing personalized care plans, to supporting decision making and enhancing patient engagement, the use of AI in healthcare has many promising applications. This, in turn, strengthens market positioning, fosters patient trust, and helps to drive growth.
Understanding gamifications role in medical education, including its benefits, barriers, and real-world applications, is crucial for Pharma professionals looking to educate healthcareproviders (HCPs) on the latest treatment advances.
Healthcare organizations can gain a deeper understanding of in-network retention, quantifying the effects of patients leaving the network and identifying where patients are receiving care downstream.
Healthcare organizations can gain a deeper understanding of in-network retention, quantifying the effects of patients leaving the network and identifying where patients are receiving care downstream.
In reality, AI has the ability to make the virtual, non-practical tasks of medical workers easier, while also streamlining online healthcare processes for the average patient. Today, we’ll look at some of the ways that machines can make the business of being healthy that little bit simpler for both healthcareproviders and patients alike.
Investigate unmet patient needs by gathering insights directly from patients and healthcareproviders through surveys and focus groups. Have a crisis management plan in place for unforeseen events such as negative clinical results or product recalls. Stay adaptable, ready to pivot when necessary.
Our best-in-class technology and professional services ensure that life science organizations around the world can easily and cost-effectively grow and prosper—from brand or idea discovery to development, commercialization, execution, and beyond—in collaboration with colleagues, customers, healthcareproviders, payers, and patients.
As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcareproviders. Virtual health consultations, mobile apps, and online portals have made it easier to engage patients and healthcareproviders alike. Patient-Centric Marketing Patients want to feel heard.
Highlights from Reuters Events, Pharma Awards USA 2020 – Day 1. Kate looked at how her organization can listen and learn from communities, and how they can learn from healthcareproviders who are treating the underrepresented patients in these communities. Powered by Medullan.
With the HLTH 2022 event now well underway, digital health industry leaders all gathered together to attend in Las Vegas this week, the juli survey results reveal consumer responses to be more varied than one would have expected when it comes to data privacy.
As a life science service provider working with companies across the world, we are seeing firsthand how some companies are already tightening their budgets in response to the ongoing economic uncertainty and other world events such as the war in Ukraine. Source: [link]. Inflation is impacting all aspects of in-person meetings.
Both collocated events require separate registrations. ISPOR is recognized globally as the leading professional society for health economics and outcomes research and for its role in improving healthcare decisions.
When the underlying AI, solution fits the use case, pharma marketers can scale their work with confidence and keep up with market events in a way that less-optimized competitors cannot. IT experts perform rigorous testing and quality assurance (QA) practices that help minimize AI errors.
“There are already opportunities for patients to track their health through smart medical devices sending reports directly to their healthcareprovider. These healthcareproviders will offer telemedicine, allowing remote patient monitoring from the comfort of the patients’ own homes.
Here are a few ways to attract patients searching for healthcare services nearby Claim your Google Business Profile (GBP) and optimize it with appropriate information Engage on social media and add posts to your GBP Optimize online directories and maintain consistent NAPW (e.g., local events, trends, updates, etc.),
Our best-in-class technology and professional services ensure that life science organizations around the world can easily and cost-effectively grow and prosperfrom brand or idea discovery to development, commercialization, execution, and beyondin collaboration with colleagues, customers, healthcareproviders, payers, and patients.
Keep It Real with Clinical Focus The best commercial teams see themselves as partners to healthcareproviders, working hand-in-hand with HCPs to improve patient outcomes. By focusing on practical learning, real-world application, and meaningful inspiration, you can create an event that drives lasting impact.
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An alert is a notification of an event. Typically delivered daily or weekly, alerts can let pharma brand teams know when healthcareproviders have taken a specific action or are treating certain types of patients. Why are pharma brand teams using brand eligible patient alerts as part of their marketing and educational strategy?
Cellular processes : 3D animations provide unmatched clarity for elucidating difficult biological events like cell division or immunological reactions. Check out some case studies where 3D medical animation simplified communication between healthcare professionals and their patients.
Depending on their area of expertise or prior involvement, healthcareproviders may receive individualized study summaries, clinical trial data, and educational materials. A LinkedIn advertisement with informative material about the advantages of the medication, aimed at these healthcareproviders.
For the sake of this article, we have narrowed the list down and now focus on 8 key themes: Hybrid meetings and events becoming the new normal. As a result of the increase in virtual/hybrid meetings, more diverse participants will be able to participate in Pharma-sponsored events and advisory boards. About Impetus Digital.
Design content for a virtual patient advisory board or needs assessment survey and leverage the results to educate research teams and healthcareproviders on patients’ experiences and priorities. Download the customer story to get the details.
As a healthcareprovider, building a patient base can be a challenge. Referral coordinators are an essential part of this process, as they connect potential patients with healthcareproviders. Host an event for referral coordinators Finally, consider hosting an event for referral coordinators.
Key Trends Disrupting Healthcare Marketing To stay ahead, pharma marketers must recognize the industry trends reshaping the field. First, digital acceleration has transformed how healthcareproviders and patients access information. Finally, omnichannel marketing has become table stakes.
But against the backdrop of current global events, a conservative approach makes sense. The incident illustrated the fickle nature of luck in general and, more specifically, how one event can change a company’s fortunes for the worse. Industry frustrations. In April, ClinicalTrials.gov listed nearly 400 ongoing studies in Ukraine.
The ability to build relationships: Digital technology allows pharmaceutical companies to build relationships with consumers and healthcareproviders through social media, online communities, and other channels. This can help to increase trust and credibility and ultimately drive sales.
Access the full article here , titled Considerations for Planning Effective and Appealing Advisory Boards and Other Small-Group Meetings with Health Care Providers: Importance of Participant Preferences.
For most of us, this is due to working at home throughout the pandemic, but Natalie Yeadon, co-founder and CEO of Impetus Digital, recognized the benefits of implementing virtual technology into corporate meetings and events long before it became our reality.
However, more and more companies are realizing the benefits of VR/AR for teaching healthcareproviders (HCPs) about complex biological processes and novel drug classes’ mechanisms of action. Beyond these use cases, the uptake of VR/AR has been slower. We will definitely see more VR/AR medical education solutions in the years to come!
Insights come not just from the multiple sources of RWD available, but from advanced analytics that highlight the effectiveness of a treatment by geographic area, and link healthcareproviders, institutions and patients to relevant and meaningful outcomes.
Our best-in-class technology and professional services ensure that life science organizations around the world can easily and cost-effectively grow and prosper—from brand or idea discovery to development, commercialization, execution, and beyond—in collaboration with colleagues, customers, healthcareproviders, payers, and patients.
However, social media in healthcare is playing a transformative role, reshaping how healthcareproviders connect with patients and market their services. The Rise of Social Media in Healthcare Marketing Social media platforms have become essential tools for healthcareproviders to reach and engage with their target audience.
Our best-in-class technology and professional services ensure that life science organizations around the world can easily and cost-effectively grow and prosper—from brand or idea discovery to development, commercialization, execution, and beyond—in collaboration with colleagues, customers, healthcareproviders, payers, and patients.
Medgadget: What consequences does transplant rejection have for patients and healthcareproviders? Valentin Goutaudier: Transplant rejection can have significant consequences for both patients and healthcareproviders. Altered quality of life. What are the limitations of this approach?
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Networking at Conferences is Critical Medical device reps often attend healthcare conferences and workshops to network with surgeons, technicians, and hospital decision-makers. These events are golden opportunities to showcase your product and build relationships. Follow up with leads immediately to maintain momentum.
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