Pharma Marketing Network

APRIL 4, 2025

Patient support platforms may include features that allow users to invite others to educational webinars or support communities. Companies must be transparent, ethical, and patient-centric to foster genuine referral activity. Their stories are carefully vetted for compliance yet remain powerful tools for awareness and trust-building.

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Pharma Marketing Network

MARCH 6, 2025

By prioritizing compliance, transparency, and ethical advertising , pharma brands can build credibility while avoiding legal pitfalls. Share industry reports, research papers, and professional webinars. Promote webinars and thought leadership content. Ensure Transparent Disclosures Use #Sponsored or #Ad for paid partnerships.

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Pharma Marketing Network

FEBRUARY 27, 2025

Blogs, whitepapers, webinars, and infographics can help position your brand as a trusted authority. Compliance & Ethical Marketing Navigating the regulatory landscape in pharma digital marketing is challenging. Content Marketing: Educate, Dont Just Sell Patients and HCPs are constantly searching for medical information.

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Pharma Marketing Prescription Education 52

pharmaphorum

JULY 4, 2022

And this is where modern technologies and data-driven medical informatics can really bridge the gaps in rare disease research,” said Dr Joanne Hackett, head of Genomic and Precision Medicine at IQVIA, during a recent pharmaphorum webinar.

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Medical Networking Healthcare Healthcare 105

Clarivate

APRIL 15, 2024

What does responsible and ethical AI look like? To assist, Clarivate hosted a webinar, Is AI the dawn of a new era for IP practitioners. Watch the on-webinar here: Is AI the dawn of a new era for IP practitioners? How do you make AI ‘fit for purpose’ when it comes to IP processes and decision-making?

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Ethics Consulting Marketing Management 59

Pharma Marketing Network

MARCH 5, 2025

blogs or webinars). By optimizing bids, testing ad variations, and using ethical retargeting , pharma brands can increase ROI without regulatory risks. Implement in-session retargeting , which suggests related content before users leave a page. Leverage email remarketing for patients and HCPs who have opted into your mailing list.

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Pharma Networking Medical Healthcare 52

Paradigm Sports

MAY 8, 2021

I am currently in the process of onboarding a couple of interns for this coming summer who will be working on our various digital platforms, image creation, video and audio editing and back end support for summits, webinars and live streams. Per his current head coach Mike Sullivan. … “He’s a generational talent ,”.

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Pharma Marketing Network

OCTOBER 24, 2024

As laws evolve to cover digital advertising, pharma companies need to ensure that their marketing practices are transparent and ethical. Whether it’s through webinars, mobile apps, email campaigns, or in-person conferences, consistency is key. Virtual events , webinars, and digital conferences have now become mainstream.

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Contrarian Sales Techniques

MAY 17, 2024

One significant aspect of our training that stood out was the emphasis on ethical versus generic pharmaceutical companies. Working for an ethical pharmaceutical company, we were trained to prioritize safety, efficacy, and quality above all else. In contrast, reps from generic pharmaceutical companies often had a different experience.

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Training Pharmaceutical Ethics Healthcare Provider 52

Rep-Lite

APRIL 4, 2024

While the rewards can be significant, carving a successful path in this field requires a unique blend of technical knowledge, interpersonal skills, and a commitment to ethical practices. Understanding relevant standards like FDA approvals demonstrates professionalism and ensures you promote your products ethically and compliantly.

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Sales Medical Interpersonal Skills Healthcare Provider 52

Contrarian Sales Techniques

DECEMBER 31, 2023

This year, we resolve to invest more time in professional development, be it through attending workshops, webinars, or reading the latest sales literature, to stay ahead of the curve.

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Sales Sales Strategy Ethics Media 64

Impetus Digital

JUNE 17, 2024

At this time, there is no regulatory guidance for the use of AI in medical education, indicating a need for policymakers to come together with interdisciplinary medical, AI, and education experts to reach consensus on ethical issues and develop such guidance.

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Pharma Marketing Network

JANUARY 9, 2025

Educational Content: Beyond promoting products, offer valuable resources like blogs, webinars, and infographics. In an industry where lives are at stake, marketing teams must prioritize transparency, ethical practices, and compliance to build lasting relationships. Transparency in Advertising: Patients and HCPs value honesty.

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Marketing Pharmaceutical Pharma Ethics 52

Pharma Marketing Network

DECEMBER 13, 2024

White Papers and Webinars: Provide HCPs with resources that dive into drug efficacy and research. Healthcare advertising must navigate strict regulations while conveying sensitive medical information clearly and ethically. Imagine a diabetes patient sharing their experience with Ozempicit resonates far better than generic ads.

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Pharma Marketing Network

JANUARY 29, 2025

A great example is how Merck and AstraZeneca use AI-driven content to engage physicians via targeted LinkedIn campaigns, automated email sequences, and interactive medical webinars. Meeting HCPs where they are, whether its in a clinical setting or browsing research articles online. How can pharma companies stay competitive in 2025?

Marketing 52

Marketing Pharma Pharmaceutical Ethics 52

Rep-Lite

MAY 29, 2024

Incorporate modules on product knowledge, competitive analysis, market trends, customer segmentation, sales techniques, regulatory compliance, and ethical considerations. Provide access to learning resources, industry insights, best practices, and thought leadership content to keep reps updated on industry trends and advancements.

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Medical sales Training Sales Medical 52

Pharma Marketing Network

NOVEMBER 1, 2024

The challenge is not just collecting data, but doing so ethically and in compliance with laws like GDPR in Europe and HIPAA in the United States. However, the shift toward digital means that marketers must find new ways to connect with HCPs, whether through webinars, digital content, or online communities.

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Marketing Pharma Ethics Healthcare Provider 52

Pharma Marketing Network

DECEMBER 13, 2024

CPA in the Pharma Context HCP Targeting: Drive HCP engagement by paying for valuable actions like e-detailing sessions or webinar sign-ups. Transparency: CPAs measurable outcomes ensure you stay accountable, meeting both business and ethical goals. Why CPA is Perfect for Pharma Marketing 1. How can CPA benefit HCP engagement?

Marketing 52

Marketing Pharma CRM Education 52

Rep-Lite

FEBRUARY 2, 2024

Continuous Education Programs Engage in continuous education programs, workshops, and webinars. Regular training on these topics ensures that your sales practices align with industry requirements and ethical standards. Stay updated on medical advancements, industry regulations, and sales methodologies to enhance your knowledge base.

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Medical sales Sales Medical Product Knowledge 52

Copyright Clearance Center

JULY 13, 2023

Speakers include Randy Townsend , Editor in Chief, GW Journal of Ethics in Publishing, President, SSP; Ana Heredia , PhD, Affiliate Senior Associate, Maverick Publishing Specialists; and Wolfgang Mayer , Head of E-Resource Management, University of Vienna. CCC is an active partner in the evolution of hybrid and pure OA publishing models.

Media 52

Media Management Ethics Government 52

Pharma Marketing Network

DECEMBER 4, 2024

Highlight your commitment to eco-friendly practices, from reducing packaging waste to sourcing ethically. Using email, social media, in-person meetings, and webinars to deliver a consistent message across platforms. Patients and providers alike value brands that prioritize the planet.

Competition 52

Competition Marketing Pharma Media 52

Nixon Gwilt Law

APRIL 22, 2024

Appropriate: Guarantees that DSIs are suitable for the contexts and populations in which they are used, adhering to relevant clinical and ethical standards. Adhering to the "SHARP-ENF" principles is more than a compliance checklist; it's a commitment to pioneering responsible and ethical AI innovations in digital health.

Healthcare 52

Healthcare Healthcare Training Food and Drug Administration 52

Nixon Gwilt Law

APRIL 22, 2024

Appropriate: Guarantees that DSIs are suitable for the contexts and populations in which they are used, adhering to relevant clinical and ethical standards. Adhering to the "SHARP-ENF" principles is more than a compliance checklist; it's a commitment to pioneering responsible and ethical AI innovations in digital health.

Healthcare 52

Healthcare Healthcare Training Food and Drug Administration 52

Healthcare Success

JANUARY 2, 2024

If you are an existing client, please know our content creation process has always adhered to Google’s quality guidelines, and we only implement white-hat, ethical SEO practices. We also invite you to watch our recent webinar with FreshPaint, “ Privacy First: Unlocking High Performance, HIPAA-Compliant Marketing.”

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Healthcare Healthcare Marketing Healthcare Provider 73

Healthcare Success

AUGUST 8, 2022

Webinars 55.8% of doctors believe webinars are better than conferences or continuing medical education (CME) activities. Webinars often perform best at the awareness stage of the buying journey but can be effective at any stage. Try this in emails, eBooks, blog posts, webinars, podcasts, and other video content.

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Doctors Marketing Education Healthcare 52

Clarivate

OCTOBER 5, 2023

Nicola Nugent, Publishing Manager, Quality and Ethics at Royal Society of Chemistry (RSC), added the publisher perspective to the conversation. Watch a recording of this webinar here. He highlighted initiatives like PublishYourReviews which encourage researchers to make their reviews public, even if the publishers don’t do so.

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Management Ethics Education Government 64

Pharma Marketing Network

DECEMBER 19, 2024

Education and Training: Provide resources like webinars or white papers to engage HCPs effectively. Data Privacy Concerns With increasing scrutiny on patient data, marketers must prioritize transparency and ethical practices. By defining these audiences clearly, pharma brands can create messages that resonate and build trust.

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Marketing Pharma Patients Media 52

Pharma Marketing Network

OCTOBER 1, 2024

Educational materials, such as brochures, videos, and webinars, help build trust and credibility with the audience. Regulatory Considerations in Pharma Advertising Pharma advertising is subject to stringent regulations to ensure that promotional activities are ethical, accurate, and do not mislead the audience.

Marketing 52

Marketing Pharma Media Education 52

Clarivate

JUNE 21, 2023

In a recent Clarivate webinar , panelist Susana de Azevedo Wäsch of Ypsomed AG alluded to the difficulty of regulations catching up and keeping up with AI-informed devices, calling the present situation a “regulatory lasagne”, a concept already well known to the European regulatory affairs community.

Medical 52

Medical Safety Healthcare Healthcare 52

Healthcare Success

JULY 1, 2024

Host interactive webinars or workshops featuring expert speakers and Q&A sessions to foster open communication and break down barriers. At Healthcare Success, we embrace ethical transparency in all our healthcare marketing services , helping our clients build trust, credibility, and authority with their target audience.

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Healthcare Healthcare Marketing Education 68

Healthcare Success

NOVEMBER 14, 2022

Leverage these content types and more to improve thought leadership, increase conversions, and boost revenue: Email newsletters Webinars Infographics Videos eBooks Case Studies Events Direct Mail Print and Billboard Ads Connected TV (CTV) Ads Radio. Leverage storytelling in your brand messaging.

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Medical Marketing Engineering Doctors 65

Nixon Gwilt Law

DECEMBER 16, 2021

If you’re lucky enough to go to sunny Portugal in March, you’ll hear her combine her interests to speak on the Ethical and Privacy Limitations of Femtech at the World Conference on Bioethics, Medical Ethics & Health Law.) But Bethany doesn’t stop at her love of femtech, as she’s also one of NGL’s Privacy and Security Experts. (If

Healthcare 52

Healthcare Healthcare Food and Drug Administration FDA 52

Healthcare Success

MAY 24, 2022

Related: Topical Social Media and YouTube webinar: COVID-19 and Healthcare Marketing. Most review/rating sites allow you to ethically solicit reviews from healthcare consumers and patients, so long as you don’t artificially “stack the deck.” Ask for reviews from healthcare consumers.

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Healthcare Healthcare Marketing Physicians 102

Integrity Solutions

MARCH 11, 2021

As my colleague, Steve deBree, put it in a recent executive briefing webinar on virtual sales training , many of the challenges can be traced back to the different dynamics between the 3-dimensional world of face-to-face sales and the 2D reality of virtual. The meeting needs to be much more tightly organized when done virtually. Learn more….

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Sales Training Leads Ethics 340

European Pharmaceutical Review

DECEMBER 19, 2024

AI/ML Webinar Trustworthy AI. 1 These concerns are held alongside the promise of this technology and its potential for improving efficiency, enhancing patient outcomes, and addressing critical challenges like staffing shortages. Gartner Hype Cycle – Interpreting Technology Hype. Internet] Gartner. Available from: [link] 3.

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Pharmaceutical Ethics Medicine Pharma 98

Pharma Marketing Network

DECEMBER 5, 2024

To build strong HCP networks: Host webinars and conferences : Share new research and treatment insights. Stay compliant : Keep legal and ethical considerations at the forefront. By hosting educational webinars, providing useful resources, and maintaining regular communication with physicians.

Networking 52

Networking Marketing Pharmaceutical Pharma 52

Integrity Solutions

DECEMBER 21, 2020

It’s also reminded me of how fortunate we are to work with client organizations that care about their people and remain dedicated to building strong cultures rooted in values, ethics and integrity, in good times and in tough times. Out of those client discussions came some pretty exciting new developments on our end.

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