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Influencer marketing in pharma

World of DTC Marketing

Google Trends has reported that the top search terms for Wegovy besides weight loss are “Wegovy cost” and “Wegovy side effects.” People want to know about product costs and, more importantly, product side effects. The other issue regarding influencer marketing is the ethical use of influencers.

Marketing 192
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Ethical Considerations in Medical Sales: Maintaining Integrity in a Competitive Industry

Rep-Lite

While the goal is ultimately to improve patient outcomes, the competitive nature of the industry can sometimes lead to ethical dilemmas. Ethical considerations in medical sales require constant vigilance and a commitment to putting patient well-being at the forefront of every interaction. Building an Ethical Medical Sales Team?

Ethics 52
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How Artificial Intelligence Could Be the Ultimate Weapon Against Cancer

MedCity News

AI can help by identifying the most effective treatment options and personalizing plans based on a patient’s unique characteristics and disease profile — potentially improving patient outcomes and reducing the risk of side effects.

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Biogen is in deep trouble and may not survive

World of DTC Marketing

Today Twitter is filled with MS patients reporting nasty side effects from Biogen’s drug. Aduhelm’s approval clearly shows that more people are interested in a paycheck than doing what’s morally and ethically right. I don’t understand how anyone could be the slightest bit proud to be a Biogen employee.

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Cancer Organoids Offer Insights into Treatment Outcomes

Medgadget

The idea is that these constructs could provide a wealth of knowledge on various tissues and disease states, without the need to use experimental animals or simple cell culture models that do not accurately recapitulate complex tissue responses or entail ethical concerns.

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Behind the Numbers

Contrarian Sales Techniques

From miracle cures that fizzled to treatments with side effects that would make your hair curl. It was a decent pain medication, but the side effects profile raised eyebrows. The turning point came when a patient reported a severe side effect, something not listed on the downplayed reports Daniel had presented.

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Understanding the Role of a Medical Representative: A Balanced View

Contrarian Sales Techniques

Med reps provide information about their products, explain their benefits and side effects, and try to convince doctors and other healthcare providers to prescribe or use them. It's a career that marries sales with science, influence with education, and potential benefits with ethical challenges.

Medical 52