Infuse Medical

MAY 14, 2024

The Evolution of Medical Device Marketing Traditional Methods vs. Modern Approaches Traditionally, medical device marketing relied heavily on print advertisements, trade shows, and sales representatives. VR training allows sales representatives to undergo realistic simulations and product demonstrations without the need for physical travel.

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Rep-Lite

MAY 10, 2024

The world of medical sales is bursting with change. This presents a dynamic environment for whether you are an aspiring and seasoned medical sales rep. By understanding the evolving landscape, both parties can ensure they’re equipped to navigate the exciting future of medical sales.

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Contrarian Sales Techniques

NOVEMBER 5, 2024

As a sales professional in this market, connecting with clients goes beyond financial discussions; it’s about forming genuine relationships. When discussing options, stress benefits like stability, safety, and family-focused features that add long-term value.

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Salesforce

MARCH 1, 2021

The rollout of COVID-19 vaccination efforts highlights the importance of ethical use of technology. When it comes to patient and community safety, the concern goes beyond ensuring adequate supply or appropriate scheduling tools. Yoav Schlesinger contributed reporting to this article.

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Rep-Lite

SEPTEMBER 21, 2024

A strong medical sales team is essential for success in the healthcare industry. These teams not only drive product sales but also build lasting relationships with healthcare professionals, helping deliver innovative medical solutions to those who need them most. Let Us Build You A Medical Sales Machine Today!

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Pharma Marketing Network

DECEMBER 31, 2024

So, how can you build trust, boost brand awareness, and still drive sales? Follow FDA guidelines on advertising to ensure your messaging is accurate and ethical. Highlight topics like disease awareness, drug safety, and lifestyle tips to add value to your audience. Invest in Content Marketing Quality content is king.

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Marketing Pharmaceutical Pharma Education 52

Contrarian Sales Techniques

JANUARY 27, 2023

It can be challenging when you find yourself promoting products that seem to contradict each other, as it can raise questions about the effectiveness and safety of the products you're selling. One of the biggest challenges faced by sales representatives today is the increasing competition in the market.

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Contrarian Sales Techniques

DECEMBER 4, 2023

In the bustling world of pharmaceutical sales, the role of a sample bag is often understated yet crucial. Imagine this: a pharmaceutical sales representative, armed with the latest and greatest in medical advancements, sets out to make their mark in the competitive healthcare industry. The last thing any sales rep wants.

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Contrarian Sales Techniques

DECEMBER 10, 2024

Welcome to the post-pandemic life of a medical sales rep in a multinational pharmaceutical company (MNC). Amirahs story reflects the dramatic shifts that have reshaped the medical sales industry over the past few years. The Rise of Digital Engagement Before 2020, in-person visits were the bread and butter of medical sales.

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Medical sales Sales Medical Medical sales reps 52

Contrarian Sales Techniques

FEBRUARY 23, 2023

While building and maintaining relationships with key opinion leaders (KOLs) and thought leaders is an essential part of a pharmaceutical sales representative's job, there have been cases where reps have misused their relationship with KOLs to influence prescriptions. One of the most notable cases was the Vioxx scandal in the early 2000s.

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Ethics Pharmaceutical Sales Sales Safety 52

Contrarian Sales Techniques

MAY 17, 2024

When I first started as a pharmaceutical sales rep a decade ago, training was a rigorous but straightforward affair. We’d gather in a conference room for hours, listening to presentations, taking notes, and role-playing various sales scenarios. This focus on ethical practices instilled a sense of pride and accountability in us as reps.

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Training Pharmaceutical Ethics Healthcare Provider 52

PM360

JUNE 26, 2023

Firstly, entering new markets and increasing sales should boost revenue. As shareholders and consumers demand greater transparency, accountability, and ethical behavior from corporations, pharmaceutical companies are expected to play a role in addressing these issues. In a shareholder meeting, Merck & Co.

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PM360

JANUARY 24, 2025

Integrating AI into marketing processes means considering ethical, regulatory, and compliance issues such as access, inherent bias, privacy, and transparency. Some countries require local studies due to different safety and efficacy results. And its perfectly reasonable to be cautious. Regulatory processes also vary widely.

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Infuse Medical

MARCH 22, 2024

This realistic training environment can improve clinical outcomes and patient safety. Pharmaceutical and Biotech Companies Pharmaceutical and biotech companies are using VR simulations to train employees on product development processes, regulatory compliance, and sales techniques.

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Training Healthcare Healthcare Education 130

Close-Up CRM

MARCH 6, 2024

Predictive analytics and natural language processing can also help analyze clinical trial data more efficiently, enabling researchers to identify potential safety issues or efficacy concerns earlier in the process. Pharmacovigilance and Patient Safety Ensuring patient safety is of paramount importance in the pharmaceutical industry.

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Pharma CRM Ethics Pharmaceutical 52

PharmaKinnex

AUGUST 23, 2022

– Inefficient & Expensive Sales Strategies. More convenience and safety? Without a robust and remote supplementary sales strategy, many of these pharma marketing companies have been left scrambling in a new environment where their old techniques don’t work and they’re not sure how to move forward with the new ones.

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Pharma Sales Sales Strategy Marketing 52

Pharma Marketing Network

MAY 15, 2023

Additionally, by analyzing electronic health records, companies can gain insight into the prescribing habits of healthcare providers, which can inform the development of targeted sales strategies. Additionally, companies must ensure that the data they collect is accurate and reliable, and that it is used ethically and responsibly.

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Pharmaceutical Marketing Electronics Media 59

Pharma Marketing Network

AUGUST 9, 2023

Adhere to Labeling and Packaging Requirements The labeling and packaging of pharmaceutical products are tightly regulated to ensure safety and accurate information. Train Your Team Educate your marketing and sales teams about the regulatory landscape and the importance of compliance.

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Marketing Pharma Food and Drug Administration Media 52

Pharma Marketing Network

MARCH 23, 2023

Additionally, by analyzing electronic health records, companies can gain insight into the prescribing habits of healthcare providers, which can inform the development of targeted sales strategies. Additionally, companies must ensure that the data they collect is accurate and reliable, and that it is used ethically and responsibly.

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Pharmaceutical Marketing Electronics Media 52

Pharma Marketing Network

OCTOBER 1, 2024

These strategies are designed to increase brand awareness, educate the target audience, and ultimately drive sales. One of the primary objectives of pharma marketing is to communicate the benefits and safety profiles of medications to healthcare providers and patients.

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Marketing Pharma Media Education 52

Pharma Marketing Network

MARCH 20, 2025

Encourage Cross-Functional Collaboration : Aligning marketing efforts with sales, regulatory, and IT teams fosters a seamless approach to campaign execution. Consent-driven marketing practices, such as opt-in mechanisms, help maintain ethical advertising standards.

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Marketing Healthcare Healthcare Pharma 52

Pharma Marketing Network

AUGUST 9, 2023

Adhere to Labeling and Packaging Requirements The labeling and packaging of pharmaceutical products are tightly regulated to ensure safety and accurate information. Train Your Team Educate your marketing and sales teams about the regulatory landscape and the importance of compliance.

Marketing 40

Marketing Pharma Food and Drug Administration Media 40

PM360

DECEMBER 14, 2023

Combined, they are having a lasting effect on the reputation of the healthcare sector and the safety and durability of its products and services. The ethical standard of putting patients first urges a more prompt and immediate disclosure. So how should marketers prepare? It is highly confidential, personalized, and time sensitive.

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Healthcare Healthcare Marketing Ethics 52

Integrity Solutions

SEPTEMBER 22, 2022

Growing a sales team isn’t hard. Growing a sales team that’s confident, comfortable and successful in their role… now that’s a challenge. The effectiveness of any sales team starts with the sales leaders. The question is, how well do your sales leadership skills measure up where it really counts?

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Sales Leads Ethics Sales Management 59

Rep-Lite

OCTOBER 10, 2024

The demand for quality healthcare professionals in medical sales often surpasses the supply, making retention just as critical as recruitment. While necessary to ensure the safety and competence of healthcare providers, the extensive regulatory checks often slow down the hiring process, leaving critical roles unfilled for longer periods.

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Recruitment Medical Healthcare Healthcare 52

Pharmaceutical Representative Training

JUNE 22, 2024

The Role of Certified Pharmaceutical Representatives in the Shifting Sales Landscape The US Bureau of Labor Statistics (BLS) projects the number of jobs for pharmaceutical sales representatives will grow by four percent by 2031, adding approximately 170,000 new job openings per year over this decade.

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Evolve Your Success

DECEMBER 19, 2023

If you’re trying to get into the industry, if you work within the industry, and if you’re a sales leader or any kind of leader in the MedTech space, this is a must-read. As always, we do our best to bring you guests who are doing things differently in the medical sales space and I do hope you enjoy this episode. I am very good.

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