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Ethical Conduct: In pharma sales, ethical conduct and behavior is crucial. Ethical conduct helps maintain the company’s integrity and foster trust with HCPs and patients. The pharmaceutical industry is one of the most heavily regulated sectors due to the direct impact of its products on public health and safety.
Sales representatives who undergo VR training typically exhibit higher levels of productknowledge proficiency and customer engagement compared to those trained using traditional methods. This includes considerations related to data privacy, content accuracy, and ethical implications.
Back then, training was heavily focused on productknowledge. We were the bridge between the pharmaceutical companies and the healthcare providers, and our credibility depended on our knowledge and communication skills. This focus on ethical practices instilled a sense of pride and accountability in us as reps.
Don’t get it wrong, these are all aimed at ensuring patient safety, transparency, and ethical standards. For sales representatives, compliance is necessary for maintaining trust and credibility, which makes it even more necessary to have continuous training and adherence to ethical sales practices.
These teams not only drive product sales but also build lasting relationships with healthcare professionals, helping deliver innovative medical solutions to those who need them most. The key to a high-performing team includes clear communication, deep productknowledge, and adaptability to changing market needs.
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