Rep-Lite

APRIL 3, 2024

While the goal is ultimately to improve patient outcomes, the competitive nature of the industry can sometimes lead to ethical dilemmas. Ethical considerations in medical sales require constant vigilance and a commitment to putting patient well-being at the forefront of every interaction. Let’s explore!

Ethics 52

Ethics Medical sales Competition Sales 52

Pharma Marketing Network

MARCH 5, 2025

Instead: Use disease-awareness campaigns focused on education rather than direct product promotion. By optimizing bids, testing ad variations, and using ethical retargeting , pharma brands can increase ROI without regulatory risks. The challenge? Google and Facebook prohibit direct targeting based on medical conditions.

Pharma 52

Pharma Networking Medical Healthcare 52

Pharma Marketing Network

JUNE 11, 2020

I was at Physicians Online at the time. And I had experience doing these highlight bulletins when my work with RJ at the physicians’ online. They would write up the presentations by physicians about drugs. And then they were distributed to physicians’ online and the next day. You were PharmInfoNet. John Mack (PG): Right.

Media 52

Media Pharma Ethics Consulting 52