MedCepts

NOVEMBER 7, 2017

Therefore, the first thing to consider when selling to physicians is that your product, device or service is safe. Physicians Seek Evidence based information. When selling to physicians, the physician will weigh it against their current medical knowledge. Again, skepticism comes with the medical profession.

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Evolve Your Success

FEBRUARY 28, 2023

We’re assisting the physicians in all of these cardiac procedures, which at that time, was blowing up because we were going from cutting someone’s chest open to do bypass surgery to angioplasty, and all these new techniques. I got a chance to become a clinical specialist and work with physicians rolling out this new technology.

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Pharma Marketing Network

DECEMBER 5, 2024

Utilize CRM platforms : Track and maintain relationships with physicians. Stay compliant : Keep legal and ethical considerations at the forefront. By hosting educational webinars, providing useful resources, and maintaining regular communication with physicians. How can pharma companies build HCP networks?

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Pharma Marketing Network

MARCH 13, 2025

Predict physician prescribing patterns to optimize sales outreach. Ethical AI principles for fair and unbiased marketing. AI-driven ad targeting with ethical marketing considerations. With AI-driven segmentation , brands can create highly targeted ads based on demographics, medical history, and prescribing behaviors.

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Contrarian Sales Techniques

OCTOBER 14, 2024

Every physician has unique preferences, patient needs, and approaches to treatment. But keeping track of each physician’s individual needs can be overwhelming. Thankfully, AI is making it easier than ever to tailor my approach to each physician, making every engagement more relevant, personalized, and impactful.

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Pharma Marketing Network

FEBRUARY 27, 2025

Pharma brands like Pfizer, Novartis, and Eli Lilly have successfully used digital marketing to enhance patient education, improve physician engagement, and boost drug adoption. Compliance & Ethical Marketing Navigating the regulatory landscape in pharma digital marketing is challenging.

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Contrarian Sales Techniques

FEBRUARY 20, 2023

The article sheds light on the relationship between medical device sales representatives, physicians, and the high-pressure world of sales and marketing in the medical industry. The article explains how sales reps use gifts , such as steak dinners, to build relationships with physicians and increase their chances of selling their products.

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PM360

APRIL 25, 2023

Without a legitimate doctor, physician, professor, or industry expert, consumers are left wondering if they can rely on the media itself. Consumers believe medical and health-based influencers should be held to higher standards, with different regulations and ethics than other types of influencers.

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Healthcare Success

MAY 24, 2022

As more healthcare professionals provide accessible online services and shorten the red tape between physician-patient communications, consumers no longer feel the need to visit the closest option. Limited or no access to direct communication with their physician. Increase local physician referrals. telehealth).

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Pharma Marketing Network

MARCH 6, 2025

HCP Targeting Platforms like LinkedIn and Twitter allow brands to target physicians, pharmacists, and medical professionals based on specialty and location. By prioritizing compliance, transparency, and ethical advertising , pharma brands can build credibility while avoiding legal pitfalls.

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Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. 65% agreed that AI has had a net positive impact on the practice of medicine to date.

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MedReps

SEPTEMBER 19, 2022

Often we’re lucky if we even get to see our physicians, let alone overcome their objections regarding insurance coverage and competitive claims. Physician Access. Every year, another physician’s office or hospital system eliminates representative visits and lunches. Physician Apathy.

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Pharma Marketing Network

MARCH 5, 2025

By optimizing bids, testing ad variations, and using ethical retargeting , pharma brands can increase ROI without regulatory risks. Use contextual targeting, custom audience segmentation, and verified HCP ad networks to reach physicians effectively. Leverage email remarketing for patients and HCPs who have opted into your mailing list.

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Evolve Your Success

NOVEMBER 21, 2023

At the same time, it’s a very different world than it was 33 years ago when I started calling out physician’s offices. Attitude, work ethic, and good judgment. How do you assess their work ethic, attitude, and judgment? Not everyone is going to have the same work ethic that you do. Straight-laced.

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Pharmaceutical Representative Training

MARCH 17, 2025

Content must follow legal and ethical requirements and be truthful, fair, and non-misleading. According to a survey conducted by the American Academy of Family Physicians, 32% of people base decisions about their health on information they find on social media.

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Pharmaceutical Representative Training

JUNE 22, 2024

Ethical Conduct: In pharma sales, ethical conduct and behavior is crucial. Ethical conduct helps maintain the company’s integrity and foster trust with HCPs and patients. Ethical marketing is essential to maintain the trust and integrity within the industry.

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Scott’s Directories

JUNE 11, 2024

Leveraging Detailed Physician Data To effectively target healthcare professionals, it’s crucial to utilize a robust database like the doctors directory for Alberta. Use the Alberta physicians directory to pinpoint influential practitioners and administrators. Utilize detailed physician data to tailor your outreach effectively.

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Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. 65% agreed that AI has had a net positive impact on the practice of medicine to date.

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Eversana Intouch

MARCH 30, 2022

Charles Almond, was looking for a way to honor physicians. At Intouch, we think – a LOT – about physicians: how their work is evolving, what they need, and how life-sciences brands can help them. On Speakers Programs and PhRMA’s Updated Ethics Code. Why Pharma Marketing Is Like 3-D Chess. Are you playing it right? .

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Clarify Health

JUNE 15, 2023

Some of the most critical data points that ACOs must pay attention to are those related to physician performance. Challenges in Sharing Data on Physician Performance within ACOs ACOs face some challenges when acquiring and sharing physician performance data.

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MedReps

MAY 9, 2022

When new drugs are developed, tested, and placed on the open market, it becomes the job of a medical sales representative to get knowledge of those medications into the hands of physicians. When the physicians begin doing so, this is the perfect situation that all medical sales reps want because it means that their influence paid off.

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Pharmaceutical Technology

JANUARY 23, 2023

In recent years, with the advent of biologics and novel therapeutic targets such as anti-TNF, anti-interleukin, and anti-integrin, there has been a steady increase in the number of agents approved to treat inflammatory bowel diseases (IBD), which has provided physicians with an increasing number of options to treat Crohn’s disease (CD).

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Pharma Marketing Network

JULY 26, 2023

Only through collaborative efforts between regulators and pharmaceutical companies can we foster a healthcare environment that promotes ethical marketing practices and safeguards the health of the general public. The post Why Is FDA Issuing Fewer Marketing Violation Letters? appeared first on Pharma Marketing Network.

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Pharma Marketing Network

JANUARY 29, 2025

A great example is how Merck and AstraZeneca use AI-driven content to engage physicians via targeted LinkedIn campaigns, automated email sequences, and interactive medical webinars. The key is consistency and personalization across all channels. Social media and digital marketing have blurred the lines of compliance.

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Rep-Lite

APRIL 5, 2024

This involves fostering long-term partnerships with physicians, nurses, administrators, and other key decision-makers within healthcare facilities. This includes adhering to industry standards, product labeling guidelines, and ethical sales practices.

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PM360

NOVEMBER 27, 2023

Generative AI to Mitigate Bias Artificial intelligence (AI) is everywhere in healthcare headlines, and the industry is collectively trying to understand its powers, limitations, ethics, and boundaries while also considering its real-world applications.

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PM360

JUNE 26, 2023

For the life sciences industry, there are questions about the technology’s accuracy, as well as concerns relating to ethics, privacy, and security. Like any emerging technology, numerous hurdles will have to be cleared before we can truly harness all that it has to offer.

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Rep-Lite

JANUARY 25, 2024

Physician training initiatives emerged in the 1750s and 60s, initially lacking substantial regulation. Problem-solving and critical thinking are also crucial, as they need to be able to achieve and maintain high ethical standards in adherence to specific requirements and professional regulations.

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Evolve Your Success

AUGUST 30, 2022

Is it a wound center for patients that are chronic wound patients that are going to their physician maybe once a week or once every few weeks? Maybe it’s a private physician’s office. Now I know those complications are owned by the physician for 90 days after the surgery. Does this fit my ethics, morals, and values?

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Clarivate

JUNE 28, 2024

One of the primary barriers is the disagreement in data protection and the lack of compatibility with ethical aspects. The quality of training data is another significant hurdle, while the knowledge and trust of physicians in AI-supported systems can also pose a challenge.

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Evolve Your Success

SEPTEMBER 21, 2022

You can go to the cadaver lab or help the physicians. What I’m getting a lot from you, Peter is that you have a strong work ethic. It sounds like you took that work ethic right into your company. Physicians who’ve worked their entire careers to build up the foundation and financial freedom in the market got rocked.

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Healthcare Success

AUGUST 8, 2022

This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals). 88% of physicians surveyed said they valued video-based learning over text-based digital content.

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Medical Sales News

APRIL 25, 2021

Being satisfied with your job leads to more productivity, better work ethic, stronger relationships at work, and overall more motivation towards career goals. As a Medical Sales Representative, career growth is dependent on your work ethic and motivation, just as every other job. Job Satisfaction.

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pharmaphorum

JULY 4, 2022

The major goal is to bring affected persons, relatives of affected persons, and physicians, together with experts for Rare Diseases, healthcare providers, and special patient organisations, which are very important in the context of Rare Diseases,” he explains. “We

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Cadensee

OCTOBER 10, 2021

Professor Varda Shalev, a physician, medical researcher, and professor of medicine at Tel Aviv University’s School of Public Health, is also the co-founder of Alike Health. Varda Shalev: So, first I'm a physician; I'm a practicing family physician. So, I told them, 'What is a physician? Varda shalev. Show Notes.

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Scott’s Directories

OCTOBER 11, 2022

It took several years of appeals for the medical boards to decide if it was ethical. HIPAA and Other Regulations Marketing for hospitals and other healthcare services was illegal until the 1970s. Today, the issue of regulation is still a challenge in medical B2B marketing, as there are restrictions challenging medical marketing.

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Healthcare Success

NOVEMBER 1, 2024

was from, we were typically looking at word of mouth, personal experience, physician, referral, friends, and family, maybe the yellow pages directory, preliminary online, but now it's completely different. How do we engage them in a way that's ethical, but effective too? There used to be very few media resources to choose.

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