Pharma Marketing Network

OCTOBER 7, 2023

Influencer marketing is a growing trend in the pharmaceutical industry, as companies look for new and innovative ways to reach their target audiences. As this trend increases, it is important to consider the ethical considerations and best practices for successful influencer marketing in the pharmaceutical industry.

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PharmExec

OCTOBER 17, 2024

In this part of her video interview, Amanda Powers-Han, Chief Marketing Officer, Greater Than One and Pharmaceutical Executive Advisory Board Member explains how pharmaceutical companies can effectively navigate the evolving regulatory landscape and ensure that their marketing activities comply with ethical standards and industry best practices.

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Pharma Marketing Network

MAY 6, 2023

As artificial intelligence (AI) continues to advance, it is becoming increasingly common for pharmaceutical marketers to use AI to write their marketing and customer-facing communications. While AI can be a powerful tool for creating effective marketing campaigns, it also poses significant ethical challenges. 1) Danks, D. “AI

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European Pharmaceutical Review

JUNE 29, 2022

Novavax is particularly sensitive to this matter and is looking for alternatives that will not only benefit the patients but align with a more ethical solution. First, we see a global trend of developing more ethical solutions for the safety testing of biologics. How are regulatory guidelines adapting to this trend?

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PharmExec

AUGUST 31, 2023

In this Pharm Exec Podcast episode, Gerald Kierce, co founder and CEO of Trustible, and Andrew Camino Chung, the company's CTO and co founder, delve into the realm of artificial intelligence, discussing Trustible's mission and its pioneering efforts to ensure ethical AI use, particularly in the pharmaceutical industry, and how it navigates complex (..)

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PharmExec

DECEMBER 5, 2024

In this part of his Pharmaceutical Executive video interview, Bill Grambley, CEO of AllazoHealth, explores the ethical implications of using AI to collect and analyze patient data, and improve outcomes.

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PharmExec

JUNE 11, 2024

In this part of his Pharmaceutical Executive video interview, Brice Challamel, Vice President, AI Products & Platforms, Moderna, discusses how Moderna is ensuring responsible and ethical use of AI technology within its operations.

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PharmExec

JUNE 17, 2024

In this part of his Pharmaceutical Executive video interview, Jim Shehan, chair of the FDA Regulatory practice, Lowenstein Sandler, talks about what steps companies developing weight-loss medications should take to ensure responsible and ethical practices.

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Pharma Marketing Network

JULY 12, 2023

The pharmaceutical industry is facing a number of challenges, including increasing competition, rising costs, and changing regulations. In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. It is also about changing the mindset of pharmaceutical companies.

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PharmExec

DECEMBER 11, 2024

In this Pharmaceutical Executive video interview, Angela Tenuta, President, Full Service Agencies, at EVERSANA INTOUCH, identifies the most significant ethical concerns related to AI in pharma marketing.

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PharmExec

APRIL 9, 2024

In this Pharmaceutical Executive video interview, Currax Pharmaceuticals, CEO, George Hampton, talks about the ethical and regulatory problems weight loss companies like WW, Noom, and Ro present.

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PharmExec

DECEMBER 27, 2024

In this part of his Pharmaceutical Executive video interview, Dr. Lawrence B. Werlin, MD, FACOG of HRC Fertility (@md.lawrence.werlin on TikTok), explains the ethical considerations of using social media to share personal and professional experiences, especially in a field as sensitive as fertility.

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MedReps

JUNE 20, 2022

Are you looking for that edge to win your first pharmaceutical sales position? However, if you’re new to pharmaceuticals, and more importantly, new to sales, you may benefit from all that pharmaceutical sales training offers. The Five Best Pharmaceutical Sales Training Companies. But that’s also the problem.

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Pharmaceutical Technology

MAY 8, 2024

At the London Biotechnology Show, Microsoft’s senior director of life sciences discussed the ethical use of GenAI.

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Impetus Digital

MARCH 6, 2025

While it is true that developing customized simulations for pharmaceutical training may require collaboration with external agencies or software developers, it does not necessarily have to be more expensive than other forms of medical education. Medical Education in 2025 and BeyondWhere does Gamification Fit in?

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PharmExec

AUGUST 15, 2023

Bridget Seay of epocrates delves into drug launches in a digital-forward market, exploring how pharmaceutical companies can navigate complex patient journeys, strike a balance between traditional and digital marketing tactics, and ethically engage with healthcare professionals and empowered patients amidst ever-changing regulations.

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Pharmaceutical Commerce

APRIL 17, 2024

The latest news for pharma industry insiders.

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PharmExec

JULY 6, 2023

Senior editor Fran Pollaro chats with Sharlene Jenner, vice president of engagement strategy, Abelson Taylor about the transformative impact and ethical considerations of AI in the pharmaceutical industry, emphasizing its potential in data analysis and marketing, while also highlighting the pioneering work of AI companies in advancing drug discovery. (..)

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Pharma Marketing Network

MARCH 20, 2025

With the rapid expansion of digital platforms, evolving patient expectations, and the increasing role of AI-driven marketing, pharmaceutical companies and healthcare brands are allocating more resources to advertising in 2025. Second, competition among pharmaceutical brands is growing.

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Pharma Marketing Network

NOVEMBER 23, 2024

Ethical Considerations in Pharma Marketing With great data comes great responsibility. Ethical marketing is essential in maintaining trust. Just as a chef relies on quality ingredients for the perfect dish, marketers depend on cutting-edge research to craft campaigns that resonate with their audience.

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Pharma Marketing Network

DECEMBER 17, 2021

The wave of interest in sustainability follows the value chain from top-tier pharmaceutical companies to their suppliers of every size. About 80% of pharmaceutical companies have announced a commitment to becoming carbon-neutral or made a net-zero pledge for carbon emissions. Where do most organizations start? Why make it inviting?

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PharmExec

APRIL 16, 2024

In this Pharmaceutical Executive video interview, Currax Pharmaceuticals, CEO, George Hampton, discusses what to expect from the obesity space in the next five years.

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Pharmaceutical Technology

JUNE 18, 2024

The pharmaceutical and medical communications industry relies heavily on the use and dissemination of scientific journals, research papers, medical reports,…

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European Pharmaceutical Review

NOVEMBER 28, 2022

FACILITATE , (FrAmework for ClInicaL trIal participants’ daTA reutilisation for a fully Transparent and Ethical ecosystem) is a patient-driven legal framework that intends to help return clinical trial data to study participants, ready for re-use in further research or healthcare practice.

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Eversana Intouch

JANUARY 28, 2025

Angela Tenuta, President, Full-Service Agencies, delves into the transformative trends shaping the future of pharmaceutical marketing. Applied AI Although AI promises a great return on investment, the pharma industry has been slow to adopt it due to ethical, regulatory, and compliance hurdles.

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European Pharmaceutical Review

FEBRUARY 28, 2024

A study published in the Asian Journal of Advanced Research and Reports , has reported “a strong positive correlation between higher levels of regulatory compliance and perceived effectiveness in artificial intelligence (AI) implementation, as well as between AI ethics awareness and data integrity assurance.” In conclusion, Oladoyinbo et al.

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Pharma Marketing Network

JANUARY 9, 2025

” Think of pharmaceutical marketing as navigating a complex puzzle. In this article, well explore the innovative strategies that are shaping the future of pharmaceutical marketing, providing actionable insights for teams striving to stay ahead. By focusing on patients, teams can create campaigns that truly make a difference.

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Pharmaceutical Commerce

APRIL 18, 2024

The latest news for pharma industry insiders.

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Contrarian Sales Techniques

MAY 17, 2024

When I first started as a pharmaceutical sales rep a decade ago, training was a rigorous but straightforward affair. We were the bridge between the pharmaceutical companies and the healthcare providers, and our credibility depended on our knowledge and communication skills. It was a lot to take in, but I understood its importance.

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European Pharmaceutical Review

APRIL 2, 2024

Revised versions of two widely used European Pharmacopoeia (EP) monographs now allow the use of recombinant factor C (rFC) for testing of pharmaceutical waters. directly when testing pharmaceutical waters. The post EP monographs allow rFC for water testing appeared first on European Pharmaceutical Review.

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Pharma Marketing Network

JULY 27, 2023

Developing strong and meaningful relationships with Healthcare Professionals (HCPs) is vital for healthcare organizations, pharmaceutical companies, and medical device manufacturers alike. Compliance and Ethical Transparency: Adhering to high ethical standards is paramount in the healthcare industry. Transparency is also key.

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World of DTC Marketing

AUGUST 25, 2020

grossly misrepresented data about a therapy,” said Dr. Walid Gellad, who leads the Center for Pharmaceutical Policy and Prescribing at the University of Pittsburgh. IN SUMMARY: “For the first time ever, I feel like official people in communications and people at the F.D.A. For the first time, I am now in fear of FDA drug approvals.

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Pharma Marketing Network

APRIL 4, 2025

Thats why referral marketing is gaining traction among pharmaceutical brands looking to increase engagement with both healthcare professionals and patients. On the patient side, pharmaceutical companies have launched ambassador and mentorship programs. This can happen via speaker programs, conferences, or digital forums.

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Rep-Lite

DECEMBER 7, 2023

Getting into pharmaceutical sales and selling pharmaceutical products may require patience and persistence, but for individuals with the right qualifications and a passion for the field, it can be a rewarding and financially lucrative career. What is Pharmaceutical Sales? Why Pursue a Career in Pharmaceutical Sales?

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Pharma Marketing Network

FEBRUARY 27, 2025

With increasing competition, strict regulations, and changing consumer behavior, pharmaceutical brands must embrace digital transformation to stay relevant. Compliance & Ethical Marketing Navigating the regulatory landscape in pharma digital marketing is challenging. Why is digital marketing important for pharmaceutical companies?

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Pharmaceutical Representative Training

MARCH 17, 2025

The Evolution of Pharma Sales: Combining AI and Social Media to Promote Brands Pharmaceutical businesses now have access to a whole new level of insights due to social media. Social medias position in pharmaceutical research is further cemented by peoples growing usage of it.

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European Pharmaceutical Review

FEBRUARY 1, 2023

Understanding the new EU Clinical Trial Regulation: seven things sponsors should know Historically, to gain regulatory approval to run a clinical trial, sponsors have needed to submit clinical trial applications separately to national competent authorities (NCAs) and ethics committees in each country.

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