PM360

JUNE 26, 2023

Expanding Opportunities for Pharma Companies in Emerging Markets Despite these challenges, pharmaceutical companies have excellent reasons to launch their products in emerging markets. This can result in shareholders’ resentment, negatively impacting the valuation of the manufacturing company. In a shareholder meeting, Merck & Co.

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pharmaphorum

OCTOBER 14, 2022

A consortium of industry and academic groups – led by Johnson & Johnson’s pharma division Janssen – has been set up to tackle the environmental impact of digital health products, specifically aimed at minimising waste that could end up in landfill. Photo by Possessed Photography on Unsplash.

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Pharma Marketing Network

JANUARY 9, 2025

For pharma marketing teams, the question is no longer “What can we sell?” Patient-Centric Marketing: Putting Patients First Pharma marketing is no longer just about doctors and decision-makers. If traditional methods were the roots, digital tools are the branches that allow pharma marketing strategies to grow and thrive.

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pharmaphorum

NOVEMBER 3, 2022

We see how digital measures of adherence ensure that sample size calculations hold and drug developers can accurately evaluate the safety and efficacy of new molecules. Pharma companies with more mature digital strategies are able to focus on questions of scale. The post How pharma can thrive in the digital era appeared first on.

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Pharma Marketing Network

OCTOBER 1, 2024

Pharma marketing strategies have evolved significantly over the years, adapting to changes in technology, regulatory landscapes, and consumer behavior. Introduction to Pharma Marketing Strategies Pharma marketing strategies encompass a range of activities aimed at promoting pharmaceutical products to healthcare professionals and consumers.

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Pharma Marketing Network

DECEMBER 19, 2024

In pharma marketing, targeting the right patients and providers ensures that every dollar spent delivers value, engagement, and, most importantly, trust. Defining Target Audiences in Pharma Marketing To excel in audience targeting, pharma marketers must understand who their audience is and what they need.

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Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 Understanding Cost-Per-Action in Pharma 3 Why CPA is Perfect for Pharma Marketing 4 Implementing CPA Strategies Effectively 5 Conclusion Introduction The pharmaceutical industry is no stranger to high stakes and competitive markets. Why CPA is Perfect for Pharma Marketing 1.

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Pharma Marketing Network

JULY 26, 2023

As new healthcare challenges arise and the pharmaceutical landscape evolves, the FDA may be allocating its resources to focus on other pressing issues, such as drug approvals, monitoring emerging health threats, and enhancing drug safety. appeared first on Pharma Marketing Network.

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Pharma Marketing Network

OCTOBER 17, 2024

This article explores the top pharma marketing trends that are set to redefine the landscape in the coming years. Digital Transformation in Pharma Marketing The digital transformation in pharma marketing is no longer optional but a necessity.

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Pharma Marketing Network

AUGUST 9, 2023

Adhere to Labeling and Packaging Requirements The labeling and packaging of pharmaceutical products are tightly regulated to ensure safety and accurate information. The post Navigating Regulatory Challenges in Pharma Marketing: Best Practices appeared first on Pharma Marketing Network.

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Close-Up CRM

MARCH 6, 2024

AI is helping to unlock new possibilities in the US pharma industry, enabling companies to develop innovative solutions that can improve patient outcomes and drive business growth. Pharmacovigilance and Patient Safety Ensuring patient safety is of paramount importance in the pharmaceutical industry.

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Pharma Marketing Network

OCTOBER 8, 2024

In an ever-evolving industry like healthcare, building a robust brand strategy is no longer optional but essential for pharma marketers. As healthcare continues to integrate with technology, pharma marketers must navigate these changes adeptly to develop a winning healthcare brand strategy.

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Contrarian Sales Techniques

MAY 17, 2024

One significant aspect of our training that stood out was the emphasis on ethical versus generic pharmaceutical companies. Working for an ethical pharmaceutical company, we were trained to prioritize safety, efficacy, and quality above all else. Their training centered more on market competition and cost-efficiency.

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European Pharmaceutical Review

APRIL 2, 2024

At Roche, we see it as our ethical and environmental responsibility to support the use of alternative methods that prioritise animal welfare while ensuring the safety of our patients and the quality of our products. These methods aim to impede animal suffering by reducing dependence on horseshoe crab blood.

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PharmaKinnex

AUGUST 23, 2022

The Traditional Pharma Model Isn’t Working – It’s Time to Evolve! From new legislation to functional shifts in marketing and advertising, the pharma industry works hard every day to keep up with new regulatory requirements and the constantly evolving expectations of prescribers and patients. More convenience and safety?

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Contrarian Sales Techniques

FEBRUARY 23, 2023

Another example is the case of Purdue Pharma and the opioid crisis. Purdue Pharma, the makers of OxyContin, aggressively marketed the drug to doctors and used a variety of tactics to influence prescribing behavior. Here are some strategies that can be used to build relationships with KOLs in a responsible and ethical manner: 1.

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Pharma Marketing Network

AUGUST 9, 2023

Adhere to Labeling and Packaging Requirements The labeling and packaging of pharmaceutical products are tightly regulated to ensure safety and accurate information. The post Navigating Regulatory Challenges in Pharma Marketing: Best Practices appeared first on Pharma Marketing Network.

Marketing 40

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Contrarian Sales Techniques

DECEMBER 4, 2023

In the realm of pharma, where the presentation of drug samples is as critical as the information relayed, these bags serve a pivotal role. Professional Appearance: Reflecting Brand Values Finally, the appearance of the sample bag should align with the professional and ethical standards of the pharmaceutical industry.

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Pharma Marketing Network

MARCH 20, 2025

For pharma marketing executives and their teams, staying ahead requires agility, data-driven decision-making, and a proactive approach. To stay ahead, pharma marketing teams must continuously monitor market trends and be ready to pivot their campaigns when necessary. For more expert insights, visit Pharma Marketing Network.

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pharmaphorum

NOVEMBER 16, 2022

So, really,” he continued, “[there are] three major take-homes to talk about: first efficacy, then function, and then safety. Additionally,] in my opinion probably the most important safety angle to consider is rates of wet AMD [age-related macular degeneration] were increased with pegcetacoplan treatment, that is 12.2%, 6.7%, and 3.1%

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Clarivate

MARCH 17, 2022

How feasible is it to establish a drug’s safety for use in a population that may be unwilling or unable to participate in clinical trials? Margolis Center for Health Policy to convene a February 2021 public meeting about scientific and ethical issues associated with enrolling pregnant individuals in clinical trials for drug development.

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Pharma Marketing Network

MAY 15, 2023

Additionally, by analyzing data from completed clinical trials, companies can gain insights into the safety and effectiveness of their products, which can inform the development of new drugs. Additionally, companies must ensure that the data they collect is accurate and reliable, and that it is used ethically and responsibly.

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Pharmaceutical Marketing Electronics Media 59

Pharma Marketing Network

MARCH 23, 2023

Additionally, by analyzing data from completed clinical trials, companies can gain insights into the safety and effectiveness of their products, which can inform the development of new drugs. Additionally, companies must ensure that the data they collect is accurate and reliable, and that it is used ethically and responsibly.

Pharmaceutical 52

Pharmaceutical Marketing Electronics Media 52

MedReps

SEPTEMBER 19, 2022

There’s no shortage of challenges for those new to pharma, medical sales and even veterans. First, they’ll likely have more interest in learning about what you sell and second, they’ll be more hesitant to try it because of concerns about insurance coverage, efficacy and safety. Competitors and Generic Medications.

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Medical sales Medical sales reps Sales Medical 66

Pharma Marketing Network

OCTOBER 3, 2024

Marketers must navigate complex relationships with healthcare providers, patients, and regulatory bodies, ensuring that their strategies align with the ethical standards and legal requirements of the industry. The post Pharmaceutical Marketing Strategies: How to Effectively Promote Your Brand appeared first on Pharma Marketing Network.

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PM360

JUNE 24, 2024

It provides guidance and acts as a safety net for prescribers. In other words, ClaimsTM provides creators access to real-time approved brand claims, references, and safety during initial creative development and actively surveys draft materials throughout the project lifecycle to ensure they align with previously approved content.

Healthcare 52

Healthcare Healthcare Patients Side effects 52

Contrarian Sales Techniques

JANUARY 27, 2023

It can be challenging when you find yourself promoting products that seem to contradict each other, as it can raise questions about the effectiveness and safety of the products you're selling.

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Sales Side effects Education Competition 52

Clarivate

NOVEMBER 13, 2023

The purpose of clinical trials is to understand the efficacy and safety of treatments for the patients who need them. We developed or explored over 100 COAs and achieved ethical approval in multiple countries including the U.S., Mainland China and Japan.

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Patients Food and Drug Administration FDA Safety 52

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Patients want to know other patients are involved in what pharma is doing. Learn how pharma is involving them. They want to hear about those patients’ experiences.

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Patients Pharma Education Media 59

Clarify Health

DECEMBER 13, 2022

About 10% of pharma companies at this point have active efforts but we’ve started to see some approvals. And, as you get into more specialty and rare conditions, the need from a cost, ethical, and frankly just a workflow perspective is only going to increase,” Mr. Clapsis added. It’s not just the FDA,” he said.

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Clarify Health

DECEMBER 13, 2022

About 10% of pharma companies at this point have active efforts but we’ve started to see some approvals. And, as you get into more specialty and rare conditions, the need from a cost, ethical, and frankly just a workflow perspective is only going to increase,” Mr. Clapsis added. It’s not just the FDA,” he said.

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Pharmaceutical Technology

DECEMBER 21, 2022

This is true not only in the case of the general public using applications for creating images or text, but also for pharma companies to improve drug discovery, clinical trial recruitment, and finding new biomarkers. Across all sectors, AI applications are being used to increase efficiency and reduce costs. Canada makes moves for privacy.

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European Pharmaceutical Review

DECEMBER 19, 2024

However, the road to successful implementation is fraught with concerns around data privacy, workflow integration, and acceptance by both patients and physicians, stated Sachin Gharat, Associate Project Manager, Pharma at GlobalData. 1 What does the AI hype cycle mean for the life sciences R&D? Internet] wh.gov. Available from: [link] 7.

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Pharmaceutical Ethics Medicine Pharma 98

Pharmaceutical Representative Training

JUNE 22, 2024

Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma.

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Sales Pharmaceutical Ethics Pharmaceutical Sales 52

Pharmaceutical Technology

JUNE 15, 2023

With the power of AI, healthcare organizations are streamlining pharma R&D , revolutionizing patient care and improving business operations. Developing safe and effective drugs Pharma researchers are using AI in the earliest stages. AI’s ability to analyze data quickly also contributes to safety, including during clinical trials.

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Healthcare Healthcare Safety Ethics 52

Clarivate

OCTOBER 7, 2024

Since then, animal-based testing has been the gold standard for establishing a drug’s safety and efficacy. Then, of course, there are the ethical considerations. There are a number of reasons for reducing animal experimentation. Works cited Anon.,

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Food and Drug Administration Pharmacology Food Engineering 52

European Pharmaceutical Review

MAY 2, 2023

By collaborating with several stakeholders and authorities, multiple stages of development can take place concurrently to speed up R&D without compromising safety protocols. Available from: [link] Pharma R&D return on investment falls in post-pandemic market [Internet]. The COVID-19 blueprint has shown a way forward.

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