eMediWrite

APRIL 1, 2025

Ethical Use of Big Data for Precision Marketing* Pharma marketers now have access to massive datasets from electronic health records (EHRs), social media, and prescribing trends. However, ethical data usage is crucial to maintain compliance. “AI in Pharma Marketing: The Next Frontier.” ” [4] IQVIA.

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Pharma Marketing Network

MARCH 19, 2025

To measure success and improve engagement, pharma marketing teams must focus on the right social media analytics. With increasing regulations, evolving digital trends, and shifting audience behaviors, pharma marketers need to analyze data that aligns with brand goals, compliance requirements, and engagement strategies.

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Pharma Marketing Network

NOVEMBER 23, 2024

The Connection Between Pharma Research and Marketing Effective marketing starts with understanding your audience. Pharma research provides the data and insights needed to create targeted campaigns. AI and Big Data: Transforming Pharma Research Artificial intelligence and big data analytics are revolutionizing pharma research.

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Pharma Marketing Network

APRIL 4, 2025

In the world of pharma marketing, the strategies that truly resonate are often those rooted in trust. But how does referral marketing work in a highly regulated industry like pharma? This article explores the evolving role of referral marketing in pharma, unpacking its mechanics, benefits, compliance considerations, and future outlook.

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World of DTC Marketing

JANUARY 12, 2022

Can pharma leverage influencer marketing? Influencers have already been talking about pharma. The other issue regarding influencer marketing is the ethical use of influencers. There are opportunities with influencer marketing for pharma, but it’s a tough line to cross in many instances. bil­lion in 2021.

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Pharma Marketing Network

FEBRUARY 27, 2025

Introduction In todays fast-paced world, pharma digital marketing is more than just a strategyit’s a necessity. But how can pharma marketers break through the noise, engage their audience, and see real ROI? Websites like Pharma Marketing Network consistently apply these principles to drive industry engagement.

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Eversana Intouch

JANUARY 28, 2025

In PM360 ‘s article, What Is Pharma Marketing in 2025 ? Applied AI Although AI promises a great return on investment, the pharma industry has been slow to adopt it due to ethical, regulatory, and compliance hurdles. Looking ahead, Angela envisions a future where pharma marketing is more patient-centric than ever.

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Pharma Marketing Network

MARCH 13, 2025

Artificial intelligence is revolutionizing how pharma brands engage with healthcare professionals (HCPs) and patients, optimizing advertising campaigns, and improving customer experiences. As competition in the healthcare space intensifies, pharma brands that fail to integrate AI risk falling behind.

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Pharma Marketing Network

MARCH 20, 2025

Ad retargeting has become a powerful tool for pharma marketers, enabling brands to re-engage potential customers who have shown interest but have not yet converted. But how does ad retargeting work in pharma marketing, and what strategies yield the best results?

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Pharma Marketing Network

DECEMBER 31, 2024

Table of Contents Sr# Headings 1 Introduction: The Pharma Marketing Challenge 2 Building a Winning Pharma Marketing Strategy 3 The Role of Branded Drug Campaigns 4 Innovating for Future Success Introduction: The Pharma Marketing Challenge Marketing pharmaceuticals is no small feat.

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Pharma Marketing Network

DECEMBER 4, 2024

With advancements in technology, increasing competition, and changing patient expectations, pharma marketers need to stay ahead of the curve. In this article, we’ll explore 10 innovative trends in pharma marketing that can set you up for success in this rapidly evolving landscape. Patients expect tailored experiences.

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Pharma Pathway

NOVEMBER 29, 2022

Encube Ethicals- Openings for Officer/ Jr. Greetings from Encube Ethicals Pvt. Openings for Multiple Positions in Production Department @ Encube Ethicals Pvt. Encube Ethicals- Openings for Officer/ Jr. Engineer in Production Department -Apply Now. Job Description. Department: Production. Designation: Officer/ Jr.

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Pharma Pathway

JANUARY 29, 2023

Encube Ethicals – Hiring M.Sc/ B.Pharm/ M.Pharm in Production/ QC Departments – Apply Now Job Description Greetings from Encube Ethicals Pvt. Urgent Openings for Production/ QC Departments – Apply Now @ Encube Ethicals Pvt. Encube Ethicals – Hiring M.Sc/ B.Pharm/ M.Pharm in Production/ QC Departments – Apply Now

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Pharma Marketing Network

MARCH 5, 2025

But heres the challenge pharma PPC isnt like other industries. So how can pharma brands maximize their return on investment (ROI) while ensuring compliance with FDA and HIPAA regulations ? The Power of Paid Search in Pharma Instant Visibility: Organic SEO takes time. Thats where PPC advertising strategies come into play.

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Pharmaceutical Commerce

APRIL 17, 2024

The latest news for pharma industry insiders.

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Close-Up CRM

JANUARY 9, 2025

Pharma marketing is no longer about mass messaging or relying solely on blockbuster drugs to win the market. CLM isnt merely about collecting data; its about leveraging it to create meaningful connections while adhering to strict pharma compliance standards. Heres how CLM fosters personalization in pharma marketing: 1.

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World of DTC Marketing

AUGUST 8, 2021

SUMMARY: Pharma marketing is in a funk. Last week I was pitching our business to a Director at one of the top pharma companies in the US. But, can we say this finding is true for pharma? When I was hired to first work in ethical pharmaceutical marketing, I brought two key attributes.

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Pharma Marketing Network

MARCH 6, 2025

Social media advertising now plays a crucial role in reaching healthcare professionals (HCPs) and patients , allowing pharma brands to engage, educate, and build trust like never before. But heres the challenge: strict industry regulations make social media advertising tricky for pharma marketers.

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Pharma Marketing Network

DECEMBER 17, 2021

Big pharma has compelling reasons to change the way business gets done. Companies are invited to reapply each year to be evaluated based on how their policies, actions, and results are impacting the environment, ethics, labor and human rights, and sustainable procurement. Ethics is a skill.” Why make it inviting? What’s Next?

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Pharmaceutical Commerce

APRIL 18, 2024

The latest news for pharma industry insiders.

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PharmExec

DECEMBER 11, 2024

In this Pharmaceutical Executive video interview, Angela Tenuta, President, Full Service Agencies, at EVERSANA INTOUCH, identifies the most significant ethical concerns related to AI in pharma marketing.

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Pharma Marketing Network

OCTOBER 7, 2023

As this trend increases, it is important to consider the ethical considerations and best practices for successful influencer marketing in the pharmaceutical industry. Ethical Considerations When working with influencers in the pharmaceutical industry, it is important to consider the ethical implications of the partnership.

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PharmaVoice

APRIL 11, 2023

The founder and CEO for the Accreditation Council for Medical Affairs is increasing accountability in pharma by emphasizing training, standards and ethics in medical affairs.

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PM360

JANUARY 24, 2025

For the past nine years, EVERSANA INTOUCH has done a look ahead: a forecast based on input from leaders on what trends may shape pharma marketing in the year ahead. Lets take a closer look at each of these trends: Applied AI: As excitement continues to grow and AI becomes more real, how is it being deployed by pharma marketers?

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European Pharmaceutical Review

MARCH 22, 2023

The 20 th anniversary edition of the CPHI Pharma Awards is open for entries. Previous winners include a who’s who of pharma manufacturing CEOs from Piramal and WuXi AppTec to Catalent and last year’s winner Aragen Life Sciences. Are you a pharma innovator who wants to gain recognition for your hard work?

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Pharma Marketing Network

OCTOBER 14, 2023

In this article, we will explore the challenges of balancing privacy concerns with targeted ads in pharma marketing. Targeted Ads in Pharma Targeted ads have become increasingly popular in the pharmaceutical industry. Companies must ensure that they are using customers’ data in an ethical and legal manner.

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Contrarian Sales Techniques

NOVEMBER 22, 2024

Here are 10 little-known facts about working as a medical sales rep in a local generic pharma company—and what you can expect from this dynamic and rewarding role. Pro Tip: Even with fewer restrictions, always adhere to Malaysia’s ethical marketing standards. Building a reputation for integrity can pay off in the long run.

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Pharmaceutical Commerce

MARCH 27, 2025

The latest news for pharma industry insiders.

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Pharmaceutical Representative Training

MARCH 17, 2025

The Evolution of Pharma Sales: Combining AI and Social Media to Promote Brands Pharmaceutical businesses now have access to a whole new level of insights due to social media. 1] The Challenges Pharma Sales Teams Face Teams encounter certain challenges that reduce the efficacy of conventional approaches.

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European Pharmaceutical Review

DECEMBER 19, 2023

Several actions are proposed to ensure a structured approach to experimentation across the network Given the fast evolution of AI technology, including the ethical and policy aspects related to it, BDSG intends to regularly update the workplan.

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Pharma Marketing Network

MARCH 20, 2025

More importantly, how can pharma marketing executives capitalize on these trends to maximize ROI? These drivers are reshaping how pharma companies and healthcare organizations allocate their marketing funds. But what is driving this surge in healthcare ad spend? Additionally, data privacy and compliance remain key considerations.

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Pharma Pathway

JANUARY 10, 2023

Encube Ethicals – Urgent Openings for Production/ QC Departments – Apply Now. Greetings from Encube Ethicals Pvt. Urgent Openings for Production/ QC Departments – Apply Now @ Encube Ethicals Pvt. Encube Ethicals – Urgent Openings for Production/ QC Departments – Apply Now. Job Description. Department: Production/ QC.

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Ethics Engineering Education 52

World of DTC Marketing

JULY 15, 2021

This approval was NOT about patients; it was about the profits of a pharma company in quicksand and sinking fast. They moved into an expensive new HQ in Cambridge, and other pharma companies developed competing MS therapies that left Biogens in the dust. ” Folks, it doesn’t get any worse than this.

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Pharmaceutical Commerce

OCTOBER 18, 2024

The latest news for pharma industry insiders.

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European Pharmaceutical Review

JULY 12, 2022

However the survey of 1,500 patient groups also found that 55 percent were not aware of pharma’s ESG programmes, suggesting pharma needs to better include and consider the patient perspective in establishing their ESG goals. “Be

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Pharma Marketing Network

MAY 6, 2023

While AI can be a powerful tool for creating effective marketing campaigns, it also poses significant ethical challenges. One of the main ethical concerns with using AI in pharmaceutical marketing is the potential for the technology to perpetuate biases and discrimination. AI Ethics: The Importance of Fairness.” 1) Danks, D. “AI

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pharmaphorum

OCTOBER 11, 2022

The Reuters Pharma event 2022 began as a bustling industry affair yesterday, based out of the Nice Acropolis convention centre on France’s balmy south coast. The onus, he said, was on pharma to listen now. Patient engagement – what history teaches us about pharma’s future evolution. Maximising potential, inspiring in pharma.

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