LEVO Health

JANUARY 13, 2025

Artificial intelligence (AI) is rapidly revolutionizing the healthcare industry, reshaping the patient experience in the process. By leveraging AI in patient care, healthcare providers can improve patient outcomes, enhance efficiency, and reduce costs all while providing a more personalized and seamless patient experience.

Patients 52

Patients Healthcare Healthcare Healthcare Provider 52

European Pharmaceutical Review

JULY 12, 2022

According to a recent survey of patient groups, Roche, Pfizer, ViiV Healthcare and Gilead Sciences are among the top companies for implementing and reporting progress on environmental, social, governance (ESG) activities.

Patients 111

Patients Ethics Government Pharma 111

European Pharmaceutical Review

JUNE 29, 2022

Any modification in the manufacturing process could drastically impact the structure or the effectiveness of the product for patients, inciting a major public health threat. Novavax is particularly sensitive to this matter and is looking for alternatives that will not only benefit the patients but align with a more ethical solution.

Ethics 98

Ethics Safety Manufacturing Medicine 98

European Pharmaceutical Review

NOVEMBER 28, 2022

FACILITATE , (FrAmework for ClInicaL trIal participants’ daTA reutilisation for a fully Transparent and Ethical ecosystem) is a patient-driven legal framework that intends to help return clinical trial data to study participants, ready for re-use in further research or healthcare practice.

Patients 98

Patients Ethics Pharmaceutical Management 98

Pharma Marketing Network

MARCH 19, 2025

These insights help pharma marketers understand how content performs, what resonates with healthcare professionals (HCPs) and patients, and where adjustments are needed. For pharmaceutical companies, this can provide insights into public perception of drug launches, patient experiences, and industry discussions.

Media 52

Media Marketing Pharma Ethics 52

Rep-Lite

JUNE 4, 2024

When it comes to medical sales, compliance and ethical practices have taken center stage. Ethical medical sales practices encompass a range of principles and guidelines aimed at ensuring patient safety, regulatory adherence, fair competition, and ethical conduct in sales interactions.

Ethics 52

Ethics Sales Medical sales Recruitment 52

Pharmaceutical Commerce

APRIL 17, 2024

The latest news for pharma industry insiders.

Ethics 105

Ethics Pharma Patients 105

Pharma Marketing Network

NOVEMBER 23, 2024

From AI-powered insights to the rise of precision medicine, new trends are reshaping the way we connect with patients and healthcare providers. Whether it’s identifying patient demographics or assessing market needs, research bridges the gap between innovation and engagement.

Marketing 52

Marketing Pharma Ethics Healthcare Provider 52

Infuse Medical

APRIL 5, 2024

In patient education, VR offers a dynamic platform for delivering immersive and interactive experiences. Unlike traditional methods of patient education, which often rely on static images or videos, VR provides a fully immersive experience, allowing users to explore medical concepts in a virtual space.

Education 130

Education Patients Healthcare Provider Healthcare 130

Rep-Lite

APRIL 3, 2024

While the goal is ultimately to improve patient outcomes, the competitive nature of the industry can sometimes lead to ethical dilemmas. Ethical considerations in medical sales require constant vigilance and a commitment to putting patient well-being at the forefront of every interaction. Let’s explore!

Ethics 52

Ethics Medical sales Competition Sales 52

World of DTC Marketing

JULY 22, 2021

More and more meetings are based on ROI, not the voice of the patient. Don’t hire people who want big salaries; hire people who want to be part of an industry that helps patients. The voice of patients and caregivers is often muted during discussions about the best way to reach people who they see as prospects.

Pharma 309

Pharma Marketing Ethics Patients 309

Contrarian Sales Techniques

OCTOBER 9, 2024

But, with all that power, you and I need to pause and think about the ethical side of things. Let’s break down some of the key ethical considerations you and I should keep in mind when using AI in medical sales. Patient confidentiality isn’t just a box to check; it’s critical. But as we embrace AI, we need to do so responsibly.

Medical sales 52

Medical sales Ethics Sales Medical 52

Referral MD

SEPTEMBER 24, 2024

AI Chatbots that connect people to care, whether in urban or rural areas, will improve quality of life, patient engagement, and access to care. How are AI chatbots improving patient engagement and healthcare today? For example Chatbots access and update patient data that are integrated with Electronic Health Records. Scheduling.

Healthcare 95

Healthcare Healthcare Patients Doctors 95

Eversana Intouch

JANUARY 28, 2025

Applied AI Although AI promises a great return on investment, the pharma industry has been slow to adopt it due to ethical, regulatory, and compliance hurdles. Machine learning algorithms can identify patients who need treatments before diagnosis. By embracing technology and putting patients first, we can achieve extraordinary things.

Marketing 59

Marketing Pharma Education Ethics 59

MedCity News

APRIL 23, 2024

No passing fad, AI in healthcare is here, and it’s already improving the lives of patients, healthcare workers, and researchers. How can we make a good thing even better? The post Collaboration Now: Maximizing AI’s Potential in the Industry it Matters Most appeared first on MedCity News.

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Healthcare Healthcare Patients Ethics 277

Pharma Marketing Network

JULY 12, 2023

In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. Patient-centric pharmaceutical marketing is based on the understanding that patients are more than just consumers of drugs. One way is to use patient-generated content (PGC).

Pharmaceutical 98

Pharmaceutical Marketing Patients Healthcare Provider 98

PharmExec

OCTOBER 12, 2023

A look at the intersection of rigorous compliance and ethical behavior: independent, charitable patient assistance foundations.

Safety 98

Safety Ethics Patients 98

Pharma Marketing Network

APRIL 4, 2025

Thats why referral marketing is gaining traction among pharmaceutical brands looking to increase engagement with both healthcare professionals and patients. Similarly, when patients share their experiences with others, it can drive interest more effectively than brand messaging alone. In pharma, however, the dynamic is more nuanced.

Marketing 52

Marketing Pharma Education Physicians 52

PM360

AUGUST 29, 2022

Recently, industry and community patient advocacy pioneers came together for the Chief Patient Officer Summit. Though the title is rare, having a leader highly placed within a biopharmaceutical company solely responsible for integrating patient perspectives is no longer Pollyanna. That was 2014. Succeeding Internally.

Patients 98

Patients Ethics Insurance Recruitment 98

PharmExec

AUGUST 15, 2023

Bridget Seay of epocrates delves into drug launches in a digital-forward market, exploring how pharmaceutical companies can navigate complex patient journeys, strike a balance between traditional and digital marketing tactics, and ethically engage with healthcare professionals and empowered patients amidst ever-changing regulations.

Marketing 98

Marketing Ethics Consulting Healthcare 98

Pharma Marketing Network

APRIL 2, 2025

Marketing in pharma has undergone a radical shift, propelled by digital transformation, patient-centric demands, and evolving regulatory landscapes. Pharmaceutical brands like Dupixent, Keytruda, and Ozempic are leading the way with creative digital campaigns that blend patient education with dynamic storytelling.

Marketing 64

Marketing Pharma Sales pitches Networking 64

Pharma Marketing Network

FEBRUARY 27, 2025

In this article, well dive into key pharma digital marketing strategies that can help pharma brands connect with healthcare professionals (HCPs), patients, and stakeholders effectively. Improve patient engagement with valuable content and resources. Without the right strategy, you risk getting lost in a sea of content.

Pharma 52

Pharma Marketing Prescription Education 52

World of DTC Marketing

AUGUST 25, 2020

Despite what the media portrays drug companies understand that new prescription drugs need to be “safe and effective” Ethical companies don’t manipulate or withhold data although there have been cases of lack of data transparency in ongoing clinical trials. ” Where does this leave patients and online health seekers?

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Food and Drug Administration FDA Ethics Prescription 188

Pharma Marketing Network

JULY 27, 2023

These partnerships not only improve patient outcomes but also foster mutual trust and collaboration. These resources can prove indispensable for HCPs and reinforce your commitment to their success and patient care. Compliance and Ethical Transparency: Adhering to high ethical standards is paramount in the healthcare industry.

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Ethics Education Healthcare Healthcare 98

Pharma Marketing Network

MARCH 13, 2025

Artificial intelligence is revolutionizing how pharma brands engage with healthcare professionals (HCPs) and patients, optimizing advertising campaigns, and improving customer experiences. Those that embrace AI-driven marketing solutions will see higher engagement, better ROI, and improved patient outcomes.

Marketing 52

Marketing Pharma Medical Ethics 52

World of DTC Marketing

JULY 15, 2021

This approval was NOT about patients; it was about the profits of a pharma company in quicksand and sinking fast. Today Twitter is filled with MS patients reporting nasty side effects from Biogen’s drug. ” Folks, it doesn’t get any worse than this. Let’s be clear about something first.

Food and Drug Administration 202

Food and Drug Administration FDA Side effects Ethics 202

World of DTC Marketing

JANUARY 12, 2022

One physician on Twitter said that “while Wegovy shows promise, patients would be aware of potential side effects with long-term use.” The other issue regarding influencer marketing is the ethical use of influencers. People want to know about product costs and, more importantly, product side effects.

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Marketing Pharma Side effects Media 192

Clarivate

JULY 21, 2022

The recent and highly publicized retraction scandal related to COVID-19 patient health data from the Surgisphere database is a case in point of the importance of scholarly integrity and the dangers of misleading research. Ethical publishing: an introductory course. When research integrity fails. Check out our Research Smarter blog.

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Ethics Training Food Education 105

Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. With advancements in technology, increasing competition, and changing patient expectations, pharma marketers need to stay ahead of the curve. Patient-Centric Marketing Patients want to feel heard.

Marketing 52

Marketing Pharma Media Education 52

Pharma Marketing Network

MARCH 20, 2025

With the rapid expansion of digital platforms, evolving patient expectations, and the increasing role of AI-driven marketing, pharmaceutical companies and healthcare brands are allocating more resources to advertising in 2025. Patients and healthcare providers are more reliant on online information than ever before.

Healthcare 59

Healthcare Healthcare Pharma Marketing 59

Pharma Marketing Network

DECEMBER 31, 2024

Are you targeting healthcare providers (HCPs), patients, or payers? Craft a Patient-Centric Approach Todays consumers want more than medication; they want solutions. For instance, campaigns for branded drugs like Lipitor and Jardiance have gained traction by focusing on patients real-life experiences.

Marketing 52

Marketing Pharmaceutical Pharma Education 52

Evolve Your Success

MAY 29, 2024

Explore the essential qualities needed for success in medical sales, from resilience and a passion for patient outcomes to the ability to adapt in a constantly changing field. Starting his career as a sales director, Chris has risen through the ranks thanks to his strong work ethic, leadership skills, and a passion for patient care.

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Sales Medical sales Medical Ethics 130

Salesforce

MARCH 1, 2021

The rollout of COVID-19 vaccination efforts highlights the importance of ethical use of technology. When it comes to patient and community safety, the concern goes beyond ensuring adequate supply or appropriate scheduling tools. Yoav Schlesinger contributed reporting to this article.

Ethics 52

Ethics Management Distribution Specialization 52

Pharma Marketing Network

MARCH 26, 2025

Pharma companies are leveraging AI to: Personalize HCP and patient outreach Optimize digital ad placements Generate high-volume content at scale Predict prescription patterns Analyze social listening data for insights These applications offer the promise of real-time engagement, data-driven decisions, and measurable ROI.

Marketing 64

Marketing Pharma Government Training 64

pharmaphorum

DECEMBER 30, 2022

Chatting about Graphite Digital’s role as a design specialist for HCPs, patient groups, and ‘everything in between’ – the vision and purpose that encircles that – Verheul and I look at the conversations being sparked at the event, the challenges that are clear across industries, and the collaborative efforts that are now required.

Ethics 97

Ethics Patients Marketing Sales 97

European Pharmaceutical Review

OCTOBER 12, 2023

An opinion from a research ethics committee will remain a requirement for eligible trials, the agency added. To address these challenges, the scheme will be conducted in several phases to ensure a thorough evaluation, particularly for patient safety which is our top priority and scalability of the proposal.”

Ethics 105

Ethics Safety Medicine Consulting 105

European Pharmaceutical Review

FEBRUARY 1, 2023

Understanding the new EU Clinical Trial Regulation: seven things sponsors should know Historically, to gain regulatory approval to run a clinical trial, sponsors have needed to submit clinical trial applications separately to national competent authorities (NCAs) and ethics committees in each country.

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Ethics Government Medicine Healthcare 104