Pharma Marketing Network

DECEMBER 13, 2024

White Papers and Webinars: Provide HCPs with resources that dive into drug efficacy and research. Healthcare advertising must navigate strict regulations while conveying sensitive medical information clearly and ethically. Imagine a diabetes patient sharing their experience with Ozempicit resonates far better than generic ads.

Healthcare 52

Healthcare Healthcare Marketing Pharma 52

Contrarian Sales Techniques

MAY 17, 2024

One significant aspect of our training that stood out was the emphasis on ethical versus generic pharmaceutical companies. Working for an ethical pharmaceutical company, we were trained to prioritize safety, efficacy, and quality above all else. In contrast, reps from generic pharmaceutical companies often had a different experience.

Training 52

Training Pharmaceutical Ethics Healthcare Provider 52

Pharma Marketing Network

DECEMBER 13, 2024

CPA in the Pharma Context HCP Targeting: Drive HCP engagement by paying for valuable actions like e-detailing sessions or webinar sign-ups. Transparency: CPAs measurable outcomes ensure you stay accountable, meeting both business and ethical goals. Why CPA is Perfect for Pharma Marketing 1. How can CPA benefit HCP engagement?

Marketing 52

Marketing Pharma CRM Education 52

Pharma Marketing Network

NOVEMBER 1, 2024

The challenge is not just collecting data, but doing so ethically and in compliance with laws like GDPR in Europe and HIPAA in the United States. However, the shift toward digital means that marketers must find new ways to connect with HCPs, whether through webinars, digital content, or online communities.

Marketing 52

Marketing Pharma Ethics Healthcare Provider 52

Pharma Marketing Network

DECEMBER 4, 2024

Highlight your commitment to eco-friendly practices, from reducing packaging waste to sourcing ethically. Using email, social media, in-person meetings, and webinars to deliver a consistent message across platforms. Patients and providers alike value brands that prioritize the planet.

Competition 52

Competition Marketing Pharma Media 52

Pharma Marketing Network

DECEMBER 19, 2024

Education and Training: Provide resources like webinars or white papers to engage HCPs effectively. Data Privacy Concerns With increasing scrutiny on patient data, marketers must prioritize transparency and ethical practices. By defining these audiences clearly, pharma brands can create messages that resonate and build trust.

Marketing 52

Marketing Pharma Patients Media 52

Healthcare Success

MAY 24, 2022

Search engine optimization is a powerful tool for getting your medical practices or hospital network to the top of the search engines. Related: Topical Social Media and YouTube webinar: COVID-19 and Healthcare Marketing. I also recommend checking the site speeds of your direct and indirect competitors to see how your site stacks up.

Healthcare 104

Healthcare Healthcare Marketing Physicians 104

Healthcare Success

JULY 1, 2024

Host interactive webinars or workshops featuring expert speakers and Q&A sessions to foster open communication and break down barriers. In 2020, its television commercial was rejected by ten networks. How can your healthcare organization inform and empower patients through educational materials?

Healthcare 73

Healthcare Healthcare Marketing Education 73

Pharma Marketing Network

OCTOBER 1, 2024

Educational materials, such as brochures, videos, and webinars, help build trust and credibility with the audience. Regulatory Considerations in Pharma Advertising Pharma advertising is subject to stringent regulations to ensure that promotional activities are ethical, accurate, and do not mislead the audience.

Marketing 52

Marketing Pharma Media Education 52

Nixon Gwilt Law

DECEMBER 16, 2021

We also speak, network, and learn at various conferences throughout the year. Rounding it all out is our podcast on the Slice of Healthcare network called Decoding Healthcare Innovation. Find out how to maximize the value of your startup before fundraising in Katherine’s value-packed webinar replay.

Healthcare 52

Healthcare Healthcare Food and Drug Administration FDA 52

Healthcare Success

NOVEMBER 1, 2024

So that's also something which could provide you an opportunity to cross network with primary care providers or look to more difficult cases that they could then prefer out to you. You and I talked about in another recent webinar about consumers are making their own decisions now. Many people are also opting for online therapy.

Healthcare 62

Healthcare Healthcare Marketing Media 62

Evolve Your Success

DECEMBER 20, 2022

I hated the term networking. College professors are real big on that like, “You got to network. Wouldn’t you know that through that, all of that school and everything else, when I graduated, the most important thing in my life became not what I knew or the degrees I had, but who I knew, who I had networked with.

Medical sales 52

Medical sales Media Sales Medical sales reps 52