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5 Strategies to Strengthen Relationships with HCPs

Pharma Marketing Network

Consider organizing workshops, webinars, or conferences to share valuable medical insights, research, and developments. Compliance and Ethical Transparency: Adhering to high ethical standards is paramount in the healthcare industry. Ensure that your organization complies with all relevant regulations and guidelines.

Ethics 98
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Pharma Trends: Shaping the Future of Healthcare Marketing

Pharma Marketing Network

As laws evolve to cover digital advertising, pharma companies need to ensure that their marketing practices are transparent and ethical. Whether it’s through webinars, mobile apps, email campaigns, or in-person conferences, consistency is key. Virtual events , webinars, and digital conferences have now become mainstream.

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Goodbye 2023, Hello 2024!

Contrarian Sales Techniques

This year, we resolve to invest more time in professional development, be it through attending workshops, webinars, or reading the latest sales literature, to stay ahead of the curve. A Time for Gratitude and Hope As we say goodbye to 2023, let's take a moment to express gratitude for the lessons learned and the strength gained.

Sales 64
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The Importance of Continuous Learning in Medical Sales: Professional Development Tips

Rep-Lite

Continuous Education Programs Engage in continuous education programs, workshops, and webinars. These events provide networking opportunities, exposure to thought leaders, and insights into emerging technologies. Peer Learning and Networking Connect with peers in the industry. Empower Your Medical Sales Journey with Rep-Lite!

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From Classroom to Virtual Reality: How Pharmaceutical Rep Training Has Evolved

Contrarian Sales Techniques

One significant aspect of our training that stood out was the emphasis on ethical versus generic pharmaceutical companies. Working for an ethical pharmaceutical company, we were trained to prioritize safety, efficacy, and quality above all else. In contrast, reps from generic pharmaceutical companies often had a different experience.

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Top Challenges for Pharma Marketing in 2025

Pharma Marketing Network

The challenge is not just collecting data, but doing so ethically and in compliance with laws like GDPR in Europe and HIPAA in the United States. However, the shift toward digital means that marketers must find new ways to connect with HCPs, whether through webinars, digital content, or online communities.

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Medical Informatics and Rare Disease: a bridge between two worlds

pharmaphorum

And this is where modern technologies and data-driven medical informatics can really bridge the gaps in rare disease research,” said Dr Joanne Hackett, head of Genomic and Precision Medicine at IQVIA, during a recent pharmaphorum webinar.

Medical 101